or


[04/25/08 - 12:14 PM]
Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, April 24.

[via press release from ABC]

Quick Take for Thursday, April 24, 2008 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Year in a Row, ABC Wins the Opening Night of the May Sweep Among Adults 18-49, Marking its 6th Straight Major Sweep to Open at No. 1

ABC Posts its Best Thursday in 3 Months in Viewers and Key Adults, While Delivering its Highest Ratings on the Night in Nearly 5 Months in Key Women

On its Return, ABC's "Ugly Betty" Earns Second to CBS' "Survivor" in Viewers and Adults 18-49, and Ranks No. 1 in Women 18-34 for its 13th Regular Original Telecast

The No. 1 TV Program on Thursday in Adults 18-49, "Grey's Anatomy" Dominates its Time Slot and Stands as TV's Top-Rated Scripted Series Telecast in Nearly 3 Months

In its New Slot, "Lost" Beats its Nearest Competition by 67% in Adults 18-49, Jumps from its Most Recent Original with ABC's Best Numbers in the Hour in Nearly a Year

Thursday Night (8:00-11:00 p.m.)

ABC dominated the opening night of the 2008 May Sweep among Adults 18-49 (4.8/13), beating second-place CBS by 20% (4.0/11), third-place NBC by 66% (2.9/11) and fourth-place Fox by 109% (2.3/6). The Network also ranked No. 1 on the night across the other adult demos and with teens: AD25-54 (5.3/13-tie), AD18-34 (4.3/13) and Teens 12-17 (2.3/9). ABC's "Grey's" and "Lost" stood as the Top 2 TV shows of the night among young adults.

� ABC marked its second straight year as the No. 1 network on the first night of the May Sweep in Adults 18-49, while registering its sixth consecutive first-place finish on the opening night of any major sweep in the key sales demographic � No. 1 on the opening nights of Nov. '06, Feb. '07, May '07, Nov. '07, Feb. '08 and May '08.

� ABC posted its strongest Thursday in viewers and across all key adults in 3 months, and marked its highest ratings on the evening in nearly 5 months with all key women � since 1/31/08 and 12/06/07, respectively.

"Ugly Betty" (8:00-9:00 p.m.)

Returning with its first telecast in 3 months (since 1/24/08), ABC's "Ugly Betty" earned second place in the 8 o'clock hour in Total Viewers (8.5 million) and Adults 18-49 (2.5/8) to time period regular CBS' "Survivor: Micronesia." The ABC sophomore series posted a convincing victory in the hour among its core audience of Women 18-34, beating out second-place "Survivor" by a margin of 28% (3.7/11 vs. 2.9/11). In fact it was "Ugly Betty's" 13th straight regular original telecast this season to rank No. 1 in its time slot with Women 18-34.

� The return of "Ugly Betty" generated ABC's top viewer and young adult numbers in the time period in 3 months � since 1/31/08.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its first original airing since early January (1/10/08), ABC's "Grey's Anatomy" returned to dominate the 9 o'clock hour and rank as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (5.9/16), Adults 18-49 (6.3/16) and Adults 25-54 (7.0/16). In its time period, "Grey's" topped CBS' original "C.S.I." by 37% in Adults 18-49 (6.3/16 vs. 4.6/11). "Grey's" marked its 12th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� On it return among Adults 18-49, "Grey's Anatomy" qualified as the highest rated scripted series telecast on TV in nearly 3 months � since Fox's "House" on 2/5/08, which had the added benefit of following "American Idol" on that night.

"Lost" (10:00-11:00 p.m.)

With strong retention of its "Grey's Anatomy" lead-in (87%), ABC's "Lost" overshadowed its new 10 o'clock time period competition, defeating second-place CBS' original time slot regular, "Without a Trace," by 67% in Adults 18-49 (5.5/14 vs. 3.3/9). In fact "Lost" was No. 1 in its time slot in the key young adult sales demographic for the 9th consecutive original telecast this season. "Lost" won the 10:00 p.m. hour in all key adults, men, women and teens.

� In addition to delivering solid retention of its "Grey's" lead-in with key adults, "Lost" actually built on its lead-in across all key men demos (M18-34/M18-49/M25-54). "Lost" stood as Thursday's

No. 1 TV show with Men 18-49 (4.5/13).

� "Lost" was up from its most recent original airing (3/20/08) by 8% in Total Viewers (12.4 million vs. 11.5 million) and by 20% in Adults 18-49 (5.5/14 vs. 4.6/12). In fact the series drew its biggest audience since early March and its top Adult 18-49 rating since late February � since 3/6/08 and 2/21/08, respectively. Furthermore in Total Viewers and Adults 18-49, "Lost's" time period premiere produced ABC's best numbers in the hour in almost a year � since 5/17/07 and 5/3/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/24/08.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LOST (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.

[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.

[05/29/24 - 05:28 PM]
"Live with Kelly and Mark" Is the No. 1 Daytime Talk Show Among Total Viewers, Women 18-49 and Women 25-54
For the 5th season in a row, "Live with Kelly and Mark" leads daytime talk in Women 25-54 (0.51 rating) while also holding the top spot with Women 18-49 (0.31 rating).

[05/29/24 - 02:30 PM]
NBA on ESPN: Most-Watched Eastern Conference Finals Game 4 in Six Years
Monday's Game 4 broadcast peaked with 8,003,000 viewers at 10:15 p.m. ET.

[05/29/24 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54, vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers, posting its largest overall audience in 3 years.

[05/28/24 - 12:28 PM]
Latest Season of "Ugliest House in America" Starring Actress and Comedian Retta Delivers Solid Ratings for HGTV
The latest season, which debuted on Monday, April 22, attracted more than 10 million total viewers.

[05/28/24 - 09:39 AM]
Netflix Top 10: "Bridgerton" Continues Its Reign; "Atlas" Debuts at #1
Making their list debuts were the kids animated series "Jurassic World: Chaos Theory" in sixth place (3.8M views), the Shane Gillis comedy "Tires" in seventh (3.8M views), and the reality series "Buying London" in tenth place (1.9M views).

[05/27/24 - 02:04 PM]
108th Indianapolis 500 Averages 5.344 Million Viewers on NBC and Peacock; Up 8% vs. 2023
The race is also the most-streamed IndyCar race ever, with an Average Minute Audience (AMA) of 286,000 viewers across Peacock and NBC Sports digital platforms.

[05/24/24 - 01:01 PM]
For the 3rd Year Straight, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across Total Viewers, Adults 18-49 and Adults 25-54
"20/20" grew its overall audience versus the 2022-2023 broadcast season (+1%/+40,000 - 3.882 million vs. 3.842 million).

[05/24/24 - 11:53 AM]
#1 Show of the Night "Elsbeth" Finale Up +12% from Its Season-to-Date Average
CBS won Thursday night for the 13th consecutive week averaging 3.63 million viewers.

[05/23/24 - 01:50 PM]
"Survivor" Is #1 Entertainment Show in 2023/24 Season Among Adults 18-34, A18-49 and A25-54
This marks the first time it has won all three demos in a season since its second season in 2000-2001.

[05/23/24 - 11:24 AM]
"American Idol" Wraps Season 22 Delivering Season Highs in Both Total Viewers and Adults 18-49
The season finale delivered season highs in Total Viewers (5.64 million) and Adults 18-49 (0.65 rating).

[05/23/24 - 10:01 AM]
Netflix: What We Watched the Second Half of 2023
Today the streamer published its second edition of "What We Watched: A Netflix Engagement Report," capturing Netflix viewership from July to December 2023.

[05/22/24 - 03:03 PM]
Boston Celtics Victory Over Indiana Pacers on ESPN Delivered Largest NBA Eastern Conference Finals Game 1 Audience Since 2018
Game 1 averaged 6,433,000 viewers across ESPN and ESPN2, up eight percent from last year's Eastern Conference Finals Game 1.

[05/22/24 - 11:31 AM]
NBC's "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 13th Consecutive Year, with Best Viewership Since 2015
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.4 million viewers for the 2023 season - the show's best viewership since 2015 and up 8% from last season (19.9 million).