or


[03/08/06 - 12:00 AM]
Nothing Covert About "The Unit" Premiere

[via press release from CBS]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.2 Million Viewers Makes it the Most Watched Time Period Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1999

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives that protect their identity, delivered 18.19 million viewers making it the most watched time period premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to preliminary Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.4/17 and 18.19m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in households and viewers with a regularly scheduled program since 5/18/99 (CBS TUESDAY MOVIE: "Joan of Arc") and best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT built on its NCIS lead by +4% in households, +5% in viewers, +34% in adults 18-49 and +25% in adults 25-54. THE UNIT grew in its second half-hour by +3% in households (11.6/18 from 11.3/17), +4% in viewers (18.53m from 17.84m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +7% in adults 25-54 (7.2/16 from 6.7/15).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (11.0/17), viewers (17.28m), adults 25-54 (5.6/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.37m) won its time period in adults 18-49 (3.7/10) and tied for first in adults 25-54 (4.6/11).

For the night, CBS was a strong second in households (9.5/15), viewers (14.94m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11).

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.5 Million Viewers Makes it the Most Watched Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1997

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

CBS To Present an Encore Presentation of "The Unit" Premiere on Saturday, March 11, 8:00-9:00 PM, ET/PT

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives who protect their identity, delivered 18.50 million viewers making it the most watched premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to Live Plus Same Day National Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.6/17 and 18.50m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in viewers with a regularly scheduled program since 5/13/97 (CBS TUESDAY MOVIE: "The Last Don") and the best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT premiered with the highest household rating for a new series on any network this season, the best viewer delivery for a scripted program on any network and is the #2 new drama on any network in both adults 18-49 and adults 25-54.

THE UNIT built on its NCIS lead by +6% in households, +8% in viewers, +34% in adults 18-49 and +27% in adults 25-54. THE UNIT grew in its second half-hour by +4% in both households (11.8/18 from 11.4/17) and viewers (18.86m from 18.15m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +6% in adults 25-54 (7.2/16 from 6.8/15).

CBS will present an encore broadcast of THE UNIT premiere on Saturday, March 11 (8:00-9:00 PM, ET/PT).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (10.9/17), viewers (17.21m), adults 25-54 (5.5/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.46m) won its time period in adults 18-49 (3.8/10) and adults 25-54 (4.7/12).

For the night, CBS was a strong second in households (9.5/15), viewers (15.06m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11). This is CBS's best Tuesday delivery this season with regularly-scheduled programming in both viewers and adults 25-54, the best delivery in adult 18-49 since 12/13/05, the night of THE AMAZING RACE 8 finale.





  [march 2006]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (ABC)
· NCIS (CBS)
· UNIT, THE (CBS)





[05/20/24 - 05:01 PM]
Korean Unscripted Series "Agents of Mystery" by the Producer of "The Devil's Plan" Premieres June 18
Set to premiere on June 18, this show is all about mystery in detailed large-scale set designs.

[05/20/24 - 12:33 PM]
TNT Sports to Exclusively Present 2024 NBA Western Conference Finals Presented by AT&T: Dallas Mavericks vs. Minnesota Timberwolves
All of TNT Sports' coverage of the 2024 NBA Playoffs - including live games, pregame and postgame coverage, and alternative viewing experiences - will be available to stream on Max's B/R Sports Add-On.

[05/20/24 - 12:24 PM]
Lifetime Announces July Ripped from the Headlines Movies "Amish Affair" and "Sister Wife Murder"
Ryan McPartlin and Mackenzie Cardwell star in the former while Matthew Daddario, Dia Nash and Ashley Williams lead the latter.

[05/20/24 - 12:14 PM]
All-Nigerian Voice Cast Unveiled for "Iyanu" Animated Superhero Series Coming to Cartoon Network and Max
A Lion Forge Entertainment production, "Iyanu" is an adaptation of Dark Horse Comics/YouNeek Studios' popular graphic novel series "Iyanu: Child of Wonder" by award-winning Nigerian creator and producer Roye Okupe.

[05/20/24 - 11:52 AM]
CBS Wins Sunday Night for the 15th Out of Last 16 Weeks with Its Season Finales
The "Tracker" season finale was the #1 broadcast of the night with 7.36m viewers.

[05/20/24 - 11:00 AM]
"Am I OK?," Starring Dakota Johnson, Debuts June 6 on Max
The film first premiered at the 2022 Sundance Film Festival.

[05/20/24 - 09:13 AM]
This Pride Month, See the Joy and Feel the Love with LGBTQ+ Shows, Movies, and Even Pride Parades Streaming on Hulu in June
Newly announced premieres include the U.S. premiere of "I Kissed a Boy" and the return of "Wreck."

[05/20/24 - 09:12 AM]
Date Announcement: Hulu Original Series "Dress My Tour"
Hosted by Kate Upton, the series follows 11 aspiring fashion designers as they create looks for some of music's biggest names.

[05/20/24 - 09:05 AM]
"Yellowstone" - TV's #1 Show - Begins Production
As previously announced, the series is slated to return in November.

[05/20/24 - 09:03 AM]
Disney-ESPN's Andscape Announces New Documentary, "Breakin' on the One," to Premiere on Hulu June 24
In 1981, a breaking battle between the Rocksteady Crew and the Dynamic Rockers in New York City sparked a movement that grew from its devastated borough origins to influence the highest ranks of sports and entertainment.

[05/20/24 - 09:00 AM]
HBO Orders New Comedy Series, Starring Steve Carell, from Bill Lawrence and Matt Tarses
A single-camera comedy set on a college campus, centering on an author's complicated relationship with his daughter.

[05/20/24 - 08:52 AM]
Peacock Announces August 15 Premiere Date and Releases First Look Images for New Season of "Bel-Air"
Season 3 is summer season of "Bel-Air!" No school. No uniforms. Just summer sizzle. Pools, beach parties, bonfires, fireworks, Juneteenth celebrations and lots of summer lovin'.

[05/20/24 - 08:36 AM]
"NKOTB" Bandmate Jonathan Knight Faces His Riskiest Renovation Yet in New HGTV Spin-Off "Farmhouse Fixer: Camp Revamp"
Premiering Tuesday, June 18, the four hour-long episodes will follow Jon as he takes the biggest gamble of his real estate career - buying an abandoned 12-acre campground situated on a rural lakefront and transforming it into a dreamy New England vacation destination.

[05/20/24 - 07:16 AM]
Apple TV+ Announces the Date for First-Ever Television Adaptation of Cult Classic "Time Bandits" Starring Lisa Kudrow, Premiering Wednesday, July 24
Guided by Lisa Kudrow, the eccentric crew of bandits embark on epic adventures while evil forces threaten their conquests and life as they know it.

[05/20/24 - 07:04 AM]
Apple's Comedy "Bad Monkey" Starring Vince Vaughn and Executive Produced by Vaughn and Bill Lawrence to Make Global Debut on August 14, 2024
Based on Carl Hiaasen's New York Times Bestselling novel and enduring cult favorite, the 10-episode series makes its global debut on Apple TV+ with the first two episodes on August 14 followed by new episodes every Wednesday through October 9.