or


[05/12/06 - 12:00 AM]
CBS's Survivor Finale and Survivor Reunion to Be Offered for Free to Select Comcast Digital Cable Customers Through General Motors Sponsorship

[via press release from CBS]

CBS�S SURVIVOR FINALE AND SURVIVOR REUNION TO BE OFFERED FOR FREE TO SELECT COMCAST DIGITAL CABLE CUSTOMERS THROUGH GENERAL MOTORS SPONSORSHIP

Initiative In Four Major Markets Marks the First Advertiser-Supported Primetime Broadcast VOD Programming with a Major Cable Operator

Philadelphia and New York � May 12, 2006 � Comcast (Nasdaq: CMCSA, CMCSK) and CBS (NYSE: CBS, CBS.A) today announced an innovative sponsorship with General Motors Corp. (NYSE: GM) that will make Survivor Finale and Survivor Reunion available for no additional charge to Comcast ON DEMAND customers in selected markets, marking the first time an advertiser has fully sponsored primetime broadcast on-demand programming.

Both Survivor Finale and Survivor Reunion will be available on Comcast�s ON DEMAND service in CBS owned-and-operated markets beginning Monday morning, May 15, the day after their original broadcasts on the CBS television network. These programs, which usually would be available on demand for 99 cents per title, will be offered at no additional charge to Comcast Digital Cable customers in Baltimore, Chicago, Detroit and Philadelphia through August 31.

In these four major markets, Survivor Finale and Survivor Reunion VOD programs will feature only three brief commercial messages: one before the show begins, one at the midpoint and one at the conclusion. Those commercials will be targeted spots directing viewers to the GM Showroom, which can be accessed through Comcast�s ON DEMAND menu by selecting �Searchlight� and then choosing the �Automotive� category.

�Comcast is changing the way people watch TV with VOD, and now we�re offering advertisers new ways to reach very targeted and engaged audiences,� said Charlie Thurston, President of Comcast Spotlight. �As the VOD business model continues to evolve, we are committed to developing VOD as an ad-supported platform that offers unique marketing opportunities for our clients and free content for our subscribers.�

Comcast Searchlight is an advertiser- supported ON DEMAND destination where customers can find information on a variety of products and services. The GM Showroom provides long-form videos with detailed information and demonstrations of various GM vehicles.

�We at GM are excited about this new opportunity to help bring CBS programming to its loyal fans through Comcast ON DEMAND for free,� said Betsy Lazar, executive director, media and advertising operations for GM. �GM has a long history with Survivor, and this move will strengthen our relationship with them and at the same time, provide us with a new way to encourage Survivor viewers to visit us in the GM Showcase as ON DEMAND users.�

�Technology continues to allow us to partner with our clients in new and exciting ways,� said Jo Ann Ross, President, Sales, CBS Television Network. �We are pleased that through this GM sponsorship we are able to expand our partnership with Comcast to offer free VOD content to their subscribers in these markets.�

The announcement is the next step in the CBS-Comcast partnership, which launched earlier this year and marked the first time a broadcast network offered its primetime programming on a cable provider�s VOD platform. As part of that agreement, CBS owned-and-operated television stations (including the top 7 US markets) now offer episodes of CSI: Crime Scene Investigation, NCIS, Survivor and The Amazing Race on Comcast ON DEMAND for 99 cents per title. Customers can view available episodes anytime they want for up to 24 hours from the time they order them.

Comcast�s ON DEMAND service offers a growing library of more than 7,500 programs available any time customers want to watch them � with the ability to fast forward, rewind and pause selections. Nearly 95% of ON DEMAND programs are available at no additional charge.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com.

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.7 million cable customers, 9.0 million high-speed Internet customers, and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About General Motors

General Motors Corp. (NYSE: GM), the world�s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world�s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM�s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.





  [may 2006]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· NCIS (CBS)
· SURVIVOR (CBS)





[05/21/24 - 10:03 AM]
Academy Award Winner Holly Hunter to Star in the Paramount+ Original Series "Star Trek: Starfleet Academy"
The series will follow the adventures of a new class of Starfleet cadets as they come of age in one of the most legendary places in the galaxy.

[05/21/24 - 10:00 AM]
BBC America Sets Premiere Date for Sir David Attenborough's Major New Natural History Series, "Mammals"
Renowned naturalist and three-time Emmy Award-winner Sir David Attenborough presents the series, which reveals how mammals have conquered the Earth, uncovering the secrets to their success with their winning design, incredible adaptability, unrivalled intelligence, and unique sociability.

[05/21/24 - 09:02 AM]
BritBox Unveils Compelling Programming Slate with Premiere Date Announcements and First Looks for Exciting New and Celebrated Returning Series
Summer will see the powerful return of gritty, impactful crime dramas, starting with the June 13 return of "Blue Lights."

[05/21/24 - 09:01 AM]
Video: "Sweet Tooth" - Final Season Official Trailer - Netflix
In this final chapter, Gus and his friends embark on a harrowing journey in hopes of curing the Sick - and finally discovering the truth about hybrids.

[05/21/24 - 09:01 AM]
Video: "Shoresy" Season 3 - Official Trailer - Hulu
Foul-mouthed, chirp-serving, mother-loving, fan favorite "Letterkenny" character, "Shoresy" (Jared Keeso) joins the Sudbury Bulldogs of the Northern Ontario Senior Hockey Organization (aka The NOSHO) on a quest to never lose again.

[05/21/24 - 09:01 AM]
Video: "Marlon Wayans: Good Grief" - Official Trailer - Prime Video
They say comedy is the best therapy. "Marlon Wayans: Good Grief" premieres June 4.

[05/21/24 - 09:00 AM]
Season Three of the HBO Original Drama Series "Industry" Debuts August 11
The series gives an insider's view of the blackbox of high finance following a group of young bankers as they forge their identities within the pressure cooker environment and sex and drug fueled blitz of international bank Pierpoint & Co's London office.

[05/21/24 - 08:06 AM]
Paramount+ Announces New Docuseries "How Music Got Free" to Premiere June 11
Directed by Alexandria Stapleton, the series made its world premiere at the 2024 SXSW Film & TV Festival.

[05/21/24 - 08:01 AM]
Video: "Trigger Warning" - Official Trailer - Netflix
A Special Forces commando uncovers a dangerous conspiracy when she returns to her hometown looking for answers into her beloved father's death.

[05/21/24 - 08:01 AM]
Apple TV+ Announces Season Two of Hit Drama "Drops of God" Starring Fleur Geffrier and Tomohisa Yamashita
In season two of "Drops of God," Camille (Geffrier) and Issei (Yamashita) once again face a nearly impossible challenge: to uncover the origin of the world's most wonderful wine, a secret that even Alexandre Léger failed to unlock.

[05/21/24 - 07:32 AM]
ESPN+ Original Series "Up for Debate: The Evolution of Sports Media," Executive Produced by Stephen A. Smith, Now Available to Stream on ESPN+
The series delves into the evolution of sports talk debate programming across seven decades-from Howard Cosell to Stephen A. Smith to Cam'Ron-and explores how sports discourse arrived at this moment, why it's here now, and where it's going next.

[05/21/24 - 07:01 AM]
Video: "The Marlow Murder Club" Trailer
Samantha Bond, Jo Martin, Cara Horgan and Natalie Dew star in "The Marlow Murder Club" adapted by Robert Thorogood from his best-selling novels and premiering on "Masterpiece Mystery!" on Sunday, October 27.

[05/21/24 - 07:00 AM]
"The 67th Annual Grammy Awards" to Air Sunday, Feb. 2, 2025, on CBS
This year's nominees will be announced on Friday, November 8, 2024.

[05/21/24 - 07:00 AM]
Video: Prime Video Releases Official Trailer for "My Lady Jane"
All eight episodes will premiere on Thursday, June 27 exclusively on Prime Video in more than 240 countries and territories around the world.

[05/21/24 - 06:31 AM]
Max Is Now Live and Available to Stream in Europe
The countries include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.