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[10/18/15 - 08:29 AM]
"SNL" Equals Its Top 18-49 Rating in the Local People Meters Since January
NBC spins the numbers for Saturday, October 17.
[via press release from NBC]

'SATURDAY NIGHT LIVE' IS THE #1 TELECAST OF THE NIGHT ON THE BIG 4 NETWORKS IN NIELSEN'S METERED MARKETS

'SNL' EQUALS ITS TOP 18-49 RATING IN THE LOCAL PEOPLE METERS SINCE JANUARY

In Late-Night Metered-Market Household Averages for Saturday night:

· Delayed by a primetime football overrun, "Saturday Night Live," with host Tracy Morgan and musical guest Demi Lovato (4.2/11 in metered-market households, 2.0/10 in adults 18-49 in the local people meters from 11:45 p.m.-1:15 a.m. ET) ranked as the night's #1 telecast on the Big 4 networks in both metered-market households and 18-49 in the local people meters, topping all primetime programs on those nets.

· In 18-49 in the local people meters, "Saturday Night Live" matched the show's highest rating since Jan. 31 (2.1 with host J.K. Simmons and musical guest D'Angelo and The Vanguard)

· The Oct. 10 "Saturday Night" grew +8% versus "SNL's" year-ago October average in metered-market households (4.2 vs. 3.9 on Oct. 4, 11 and 25, 2014) and equaled the October 2014 average in 18-49 in the local people meters (2.0 vs. 2.0). On the same night last year, "SNL" was in rebroadcast.

· Note that "SNL" adds significant viewership via time-shifting, with originals last season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

Saturday Primetime Results:

· Regarding this morning's Nielsens, remember that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sports telecasts.

· In metered-market results, which are time zone-adjusted, NBC Sports coverage of last night's USC-Notre Dame College Football averaged a 2.89 rating in metered-market households from 7:30-11:15 p.m. ET in the 56 local markets metered by Nielsen Media Research.

· From 8-11 p.m., NBC averaged a 2.8 rating in metered-market households, making this NBC's highest-rated Saturday in 15 weeks in metered-market households (since July 4, 3.2 with "Macy's 4th of July Fireworks Spectacular").

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

NBC SPORTS DELIVERS ITS TOP-RATED USC-VS.-NOTRE DAME TELECAST SINCE 2009

Saturday Primetime Results:

· Regarding this morning's Nielsens, remember that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sports telecasts.

· In metered-market results, which are time zone-adjusted, NBC Sports coverage of last night's USC-Notre Dame College Football averaged a 2.89 rating in metered-market households from 7:30-11:15 p.m. ET in the 56 local markets metered by Nielsen Media Research, making it NBC's highest-rated Notre Dame telecast in the metered markets since Sept. 6, 2014 (Michigan-Notre Dame, 2.99).

· It's the highest-rated USC-Notre Dame telecast on NBC since 2009 (4.50).

· From 8-11 p.m., NBC averaged a 2.8 rating in metered-market households, making this NBC's highest-rated Saturday in 15 weeks in metered-market households (since July 4, 3.2 with "Macy's 4th of July Fireworks Spectacular").

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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