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[03/27/16 - 08:38 AM]
Encore Telecast of "SNL" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, March 26.
[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday Night:

· The March 26 encore telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Kanye West, averaged a 2.8 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 non-sports telecast of the night on the Big 4 networks in 18-49 in the local people meters, ahead of all primetime entertainment programs on those nets.

· "Saturday Night Live" equaled its March 2015 encore average in 18-49 in the local people meters (1.2 vs. 1.2).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +49% going from L+SD to L+7 in adults 18-49 (1.96 to 2.92) and +2.250 million persons in total viewers (6.432 million to 8.682 million).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 4.1 million viewers overall from 8-10 p.m. ET):

· Is extremely close to rounding up to a 0.8 (currently reporting a 0.748 in these prelim fast-affiliate ratings).

· Ties for #2 in the time period among the Big 4 networks in adults 18-49 and adults 18-34 and ties for #1 excluding sports among those nets in both measures.

· Finishes #2 outright in the time period among ABC, CBS, NBC and Fox in women 18-49 and women 25-54 and ranks #1 excluding sports among those nets in both demos.

· Increases by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +56% in adults 25-54 (0.9 to 1.3) and by +26% in total viewers (3.6 million to 4.5 million).

"SNL Vintage" (0.6/2 in 18-49, 2.5 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 19, 2002 telecast of "Saturday Night Live" hosted by Senator John McCain with musical guest The White Stripes):

· Is close to rounding up to a 0.7 (currently reporting a 0.647 in these prelim fast-affiliate ratings).

· Versus the same night last year, retains 100% of its 18-49 rating (0.6 vs. 0.6 on March 28, 2015) and grows +13% in total viewers (2.510 million vs. 2.218 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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