or


[06/26/12 - 06:34 AM]
FOX and Shine America Announce Walmart as an Official Sponsor of Culinary Smash Hit "MasterChef"
The on-air integrations will "highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide."

[via press release from FOX]

FOX AND SHINE AMERICA ANNOUNCE WALMART AS AN OFFICIAL SPONSOR OF CULINARY SMASH HIT "MASTERCHEF"

Walmart To Be Featured in On-Air and Online Integrations

The Search for America's Best Amateur Cook Continues Tonight on FOX

Fox Broadcasting Company (FOX) and Shine America announced today that Walmart is an official sponsor of MASTERCHEF's third season. Walmart's partnership with MASTERCHEF will be featured in three exciting challenges this season, the first of which airs tonight, Tuesday, June 26 (9:00-10:00 PM ET/PT) on FOX. The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In tonight's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-Bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page, www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9:00-10:00 PM ET/PT) as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a delicious menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9:00-10:00 PM ET/PT), Graham Elliot joins the amateur cooks in the MASTERCHEF kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double elimination that will send not one, but two amateur cooks home.

MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddham and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.

"Like" MASTERCHEF on Facebook at www.facebook.com/MasterChef. Follow the series on Twitter @MASTERCHEFonFOX and join the discussion at #masterchef.

About Walmart:

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than two million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

About Shine America:

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over," "Shear Genius" and "The Buried Life"; adaptations of Shine Group formats MASTERCHEF, "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and more than 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About One Potato Two Potato:

One Potato Two Potato was co-founded by Gordon Ramsay and Optomen Television in 2008 to exclusively create and produce worldwide content for Ramsay ventures across all media, including television, digital and publishing. Renowned for award-winning original programming, the company produces high-quality TV shows on both sides of the Atlantic, including HOTEL HELL, making its debut late summer 2012 and the smash hit MASTERCHEF, both for FOX; as well as "Gordon Ramsay Behind Bars" and "Gordon's Great Escape" for Channel 4 in the U.K.; and "My Kitchen," for UKTV's Good Food Channel. Ramsay's groundbreaking and hugely popular Channel 4 series, "Cookalong Live," aired as a special on FOX and has since become a successful format around the world. OPTP is also currently in development on several exciting unscripted and scripted projects, within and beyond the food genre, for network, cable and digital platforms in the U.S., U.K. and Australia. OPTP distributes its hugely popular TV programming and formats to more than 200 territories via Optomen International. The company became part of the All3Media group in 2010. Find out more about One Potato Two Potato at www.onepotatotwopotato.tv.





  [june 2012]  
S
M
T
W
T
F
S
     


· MASTERCHEF (FOX)





[06/01/24 - 10:01 AM]
Video: "Tomb Raider: The Legend of Lara Croft" - Date Announcement - Netflix
Danger is her friend. Hayley Atwell is Lara Croft in "Tomb Raider: The Legend of Lara Croft," arriving October 10 on Netflix.

[06/01/24 - 08:59 AM]
Video: Starz Celebrates "World Outlander Day" Announcing November 22 Premiere Date for Second Half of Season Seven and Releases First Look Teaser
In addition to the eight remaining episodes in season seven, "Outlander" is currently in production on a 10-episode eighth and final season.

[05/31/24 - 01:15 PM]
"Air" to Make Broadcast Debut June 11 on ABC
From award-winning director Ben Affleck, "Air" reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.

[05/31/24 - 12:53 PM]
The CW Sets Return of "Masters of Illusion," "World's Funniest Animals" for Thursday, June 20
Look for said duo back-to-back starting at 9:00/8:00c.

[05/31/24 - 12:08 PM]
Disney+ Anthology Series "Goosebumps" Adds Recurring Cast Arjun Athalye, Stony Blyden, Sakina Jaffrey, Eloise Payet, Christopher Paul Richards and Kyra Tantao
The previously announced series regular cast includes David Schwimmer, Ana Ortiz, Sam McCarthy, Jayden Bartels, Elijah Cooper, Galilea La Salvia and Francesca Noel.

[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.

[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.

[05/31/24 - 09:00 AM]
Max Original Comedy Special "Hannah Einbinder: Everything Must Go" Debuts June 13
Actress, comedian, and star of the Emmy-winning Max Original comedy series "Hacks," Hannah Einbinder takes the stage at the El Rey Theatre in Los Angeles for her first stand-up special.

[05/31/24 - 06:01 AM]
Video: "Juanpis Gonzalez: The People's President" - Official Trailer - Netflix
When a spoiled Colombian snob becomes president through money and connections, he finds staying in power takes more than he expected.

[05/30/24 - 08:01 PM]
"Master of the House" Unveils a Scandalous Tale of Power and Greed on July 18
The mysterious death of Asia's largest diamond tycoon sets the stage for the series, premiering on July 18.

[05/30/24 - 06:01 PM]
Video: "The Seven Deadly Sins: Four Knights of the Apocalypse" - Official Trailer #2 - Netflix
As a prophecy of doom unfolds upon the peaceful land of Britannia, a pure-hearted boy sets out on a journey of discovery - and revenge.

[05/30/24 - 04:02 PM]
"Son of a Donkey" Brings Back Theo and Nathan Saidden in New Series for Netflix and Princess Pictures
The Saiddens will write, direct, produce and star in the series also produced by Princess Pictures for Netflix.

[05/30/24 - 04:01 PM]
Netflix Announces New Romance Series from Japan Starring: Shun Oguri, Han Hyo-Joo, Yuri Nakamura, and Jin Akanishi
"Romantic Anonymous" (wt) is currently in production and will be coming to Netflix in 2025.

[05/30/24 - 02:16 PM]
Interest Rates Are at an All-Time High as Season 15 of Bravo's "Million Dollar Listing Los Angeles" Returns Wednesday, July 10 at 9 P.M. ET/PT
Returning for Season 15 are agents Josh and Heather Altman, Josh Flagg and Tracy Tutor.

[05/30/24 - 02:06 PM]
HBO, NFL Films, and the Chicago Bears Announce "Hard Knocks: Training Camp with the Chicago Bears," A New Season of the Groundbreaking Sports Reality Series, Debuting August 6
General manager Ryan Poles and head coach Matt Eberflus will be at the helm, guiding 2024's first overall draft pick, quarterback Caleb Williams, 2024's ninth overall pick, wide receiver Rome Odunze, and an array of veteran players including DJ Moore, Keenan Allen, Jaylon Johnson, and Montez Sweat.