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[10/11/10 - 12:05 PM] "Grey's Anatomy," "Hawaii Five-0," "Fringe," "90210" Lead DVR Premiere Week Categories By The Futon Critic Staff (TFC) |
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LOS ANGELES (thefutoncritic.com) -- Over three million people watched the launch of CBS's "Hawaii Five-0" from their DVRs within a week of its initial broadcast.
Said statistic was one of many released today by Nielsen Media Research regarding the much-ballyhooed "Live+7" numbers for the first week of the 2010-11 season (September 20-26). And while "Five-0" topped the list in total viewers, ABC's "Grey's Anatomy" lead the charge among adults 18-49, adding a 1.4 rating in the key demographic.
Meanwhile, FOX's "Fringe" and NBC's "Parenthood" had the largest percentage of their audience coming from DVRs: both over one third. Among adults 18-49, "90210" was the biggest beneficiary with a whopping 44.40% of said demo being DVR driven.
Here's a breakdown of the 10 top programs in each category. Keep in mind that these numbers are from DVR viewership during days 2-7 after its initial broadcast. DVR viewership on the same day is counted in its live plus same day numbers (i.e. what you see reported each morning).
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Hawaii Five-0 | 3.374 | 23.70% |
The Mentalist | 3.213 | 20.70% |
Grey's Anatomy | 2.946 | 20.50% |
Modern Family | 2.774 | 21.90% |
House | 2.594 | 24.20% |
The Event | 2.546 | 23.30% |
CSI | 2.468 | 16.80% |
Criminal Minds | 2.434 | 17.20% |
NCIS | 2.308 | 11.90% |
Castle | 2.269 | 21.10% |
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Fringe | 2.073 | 36.00%
| Parenthood | 1.966 | 33.60%
| The Good Guys | 0.853 | 30.40%
| Gossip Girl | 0.536 | 29.10%
| Outlaw | 1.418 | 28.80%
| 90210 | 0.530 | 28.70%
| Lone Star | 1.087 | 26.40%
| Life Unexpected | 0.386 | 26.20%
| House | 2.594 | 24.20%
| The Apprentice | 0.922 | 24.00%
| Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Grey's Anatomy | 1.4 | 25.90% |
Modern Family | 1.3 | 25.50% |
House | 1.2 | 28.60% |
Hawaii Five-0 | 1.1 | 28.20% |
The Big Bang Theory | 1.1 | 22.40% |
The Office | 1.1 | 25.00% |
CSI | 1.0 | 29.40% |
The Mentalist | 1.0 | 29.40% |
Glee | 1.0 | 17.90% |
Criminal Minds | 1.0 | 25.00% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
90210 | 0.4 | 44.40% |
Fringe | 0.9 | 40.90% |
Gossip Girl | 0.4 | 40.00% |
Parenthood | 0.9 | 36.00% |
Bones | 0.9 | 33.30% |
One Tree Hill | 0.3 | 33.30% |
The Good Guys | 0.3 | 33.30% |
Community | 0.7 | 31.80% |
Lone Star | 0.4 | 30.80% |
America's Next Top Model | 0.4 | 30.80% |
And for comparison, here's the same chart from premiere week a year ago (September 21-27, 2009).
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Grey's Anatomy | 2.968 | 17.40% |
The Mentalist | 2.951 | 19.60% |
House | 2.880 | 16.70% |
CSI: Crime Scene Investigation | 2.219 | 13.80% |
FlashForward | 1.967 | 15.70% |
Fringe | 1.967 | 34.10% |
NCIS | 1.925 | 9.30% |
Criminal Minds | 1.908 | 12.00% |
CSI: Miami | 1.899 | 13.40% |
Bones | 1.866 | 20.40% |
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Dollhouse | 0.914 | 36.50% |
Fringe | 1.967 | 34.10% |
Melrose Place | 0.464 | 32.30% |
Smallville | 0.813 | 31.60% |
90210 | 0.622 | 31.20% |
Gossip Girl | 0.602 | 30.40% |
Heroes | 1.618 | 26.50% |
Glee | 1.606 | 24.20% |
The Office | 1.703 | 22.80% |
Supernatural | 0.606 | 22.70% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Grey's Anatomy | 1.5 | 22.40% |
House | 1.4 | 20.60% |
The Office | 1.0 | 25.60% |
CSI: Crime Scene Investigation | 1.0 | 24.40% |
The Mentalist | 1.0 | 27.80% |
Heroes | 0.9 | 32.10% |
Fringe | 0.9 | 39.10% |
The Big Bang Theory | 0.9 | 19.10% |
FlashForward | 0.8 | 19.50% |
Bones | 0.8 | 28.60% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Smallville | 0.5 | 50.00% |
Dollhouse | 0.5 | 50.00% |
90210 | 0.4 | 40.00% |
Fringe | 0.9 | 39.10% |
Melrose Place | 0.3 | 37.50% |
Gossip Girl | 0.4 | 36.40% |
Law & Order | 0.4 | 33.30% |
Heroes | 0.9 | 32.10% |
Bones | 0.8 | 28.60% |
The Mentalist | 1.0 | 27.80% |
Editor's Note: According to Nielsen, DVRs are in 38% of all homes, up from 33% this time a year ago.
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[06/05/24 - 04:01 PM] "Tamron Hall" Increases Week to Week in All Key Target Demos "Tamron Hall" also posted its highest performance in Women 18-49 and Women 25-54 in more than 1 year.
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[05/28/24 - 12:28 PM] Latest Season of "Ugliest House in America" Starring Actress and Comedian Retta Delivers Solid Ratings for HGTV The latest season, which debuted on Monday, April 22, attracted more than 10 million total viewers.
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