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[12/23/12 - 10:01 AM]
"Saturday Night Live" Delivers Its Highest 18-49 Rating for a Rebroadcast Since October 27
NBC spins the numbers for Saturday, December 22.
[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

* An encore telecast of "Saturday Night Live," with host Bruno Mars (3.6/9 in metered-market households) dominated its time period. The "SNL" rebroadcast scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 1.9 rating, 8 share in adults 18-49. The "SNL" encore delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

* In the Local People Meters, "Saturday Night Live" delivered its highest 18-49 rating for a rebroadcast since October 27 (with host Seth MacFarlane and musical guest Frank Ocean, 2.0) and matched its second-highest LPM rating since February 25 (with host Charlie Day and musical guest Maroon 5, 2.3).

Saturday Primetime Results (ABC carried NFL football in Atlanta and Detroit):

* At 8 p.m. ET, "Mister Magoo's Christmas Carol" averaged a 0.4/1 in 18-49 and 2.0 million viewers overall. At 9 p.m. ET, "WWE Tribute to the Troops" delivered a 0.3/1 in 18-49 and 1.3 million viewers overall.

* At 10 p.m. ET, an encore telecast of "Saturday Night Live," hosted by Martin Short and featuring musical guest Paul McCartney (0.9/3 in 18-49, 2.7 million viewers overall) tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and was #1 outright among those networks in adults 18-34. The 10 p.m. "SNL" encore grew from its first half-hour to its second in all key ratings categories, including gains of 25 percent in 18-49 (to a 1.0 from a 0.8) and 60 percent in adults 18-34 (0.8 vs. 0.5).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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