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[07/13/15 - 09:36 AM]
Live + 7 Day Ratings: ABC's "Astronaut Wives Club" and "Mistresses" Increase Playback Gains in Their Second Weeks
ABC further spins the numbers for week of June 22-28.
[via press release from ABC]

L+7 Ratings: ABC's AWC and Mistresses Increase Playback Gains in Their Second Weeks / Rookie Blue Scores an All-Time Playback High

Live + 7 Day Ratings for the week of 6/22/15 (Summer Week #5):

ABC's The Astronaut Wives Club posted a much larger L+7 playback increase in its second week versus its week-ago debut in Adults 18-49, growing +63% over its L+SD rating (vs. +27% the prior week). With the larger playback growth, AWC came within 1-tenth of a rating point of its week-ago L+7 rating (1.3 rating vs. 1.4 rating). The new ABC drama was off 3-tenths of a rating point week to week in the L+SD numbers.

ABC's Mistresses increased its playback growth to +71% in week 2 among Adults 18-49 compared to +56% for the prior week's premiere. Head to head in the 9pm hour, Mistresses increased its advantage over NBC's Aquarius to 3-tenths of a rating point among Adults 18-49 in L+7 (1.2 rating vs. 0.9 rating), up from a 1-tenth lead in L+SD.

The season premiere of Rookie Blue scored the series' biggest-ever Live + 7 playback increase among Adults 18-49, spiking +83% over its L+SD rating.

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.





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· AQUARIUS (NBC)
· ASTRONAUT WIVES CLUB, THE (ABC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)




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