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[10/17/10 - 03:01 PM]
American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell
The FOX juggernaut demands $467,617 for each 30-second spot.
[via press release from Advertising Age]

American Idol Still Boasts Most Expensive Ads, Even without Simon Cowell

NEW YORK, Oct. 17 -- The average cost of a 30-second ad in the Tuesday-night edition of "American Idol" is $467,000, making it the most expensive program on television for advertisers, according to a new poll of advertising costs released today by industry authority Advertising Age. NBC's "Sunday Night Football" is the most expensive program of the first half of the new TV season, with the average cost of a 30-second ad coming in at $415,000. Ad Age compiled data from six media-buying firms and other sources to calculate its figures.

Ad Age's top 10 most expensive advertising spots include:

Program Network Average Price for A :30 Ad, As Determined By Ad Age

1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546

2) Sunday Night Football NBC $415,000

3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014

4) Family Guy (Sundays) FOX $259,289

5)The Simpsons (Sundays) FOX $253,170

6) House (Mondays) FOX $226,180

7) Grey's Anatomy (Thursdays) ABC $222,113

8) The Office (Thursdays) NBC $213,617

9) Desperate Housewives (Sundays) ABC $210,064

10) Two and A Half Men (Mondays) CBS $206,722

The most expensive new show is CBS's Mike & Molly at $189,160 for a: 30 second spot. For the full story and Ad Age's Primetime TV Pricing Chart, see http://adage.com/article?article_id=146495.

The prices are directional indicators, not the price that every advertiser pays for a 30-second spot. The estimates are based on what advertisers paid for ad time during this year's upfront market, during which marketers commit to advertising months or weeks in advance, in exchange for locking down price guarantees.

Advertising Age is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries and targeted strategies for brand building and messaging in a complex business world.





  [october 2010]  
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· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· MIKE & MOLLY (CBS)
· OFFICE, THE (NBC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· TWO AND A HALF MEN (CBS)




[06/07/24 - 02:16 PM]
"NBA Finals Presented by YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers
Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.
[06/07/24 - 01:48 PM]
Video: Paramount+ Reveals the Official Trailer and Key Art for the All-New Original Animated Series "Tales of the Teenage Mutant Ninja Turtles," Premiering on Friday, August 9
The series is produced by Nickelodeon Animation and Point Grey Pictures, who brought audiences last summer's smash-hit Paramount Pictures film "Teenage Mutant Ninja Turtles: Mutant Mayhem."
[06/07/24 - 01:44 PM]
Video: Prime Video Unveils New Title Sequence and Premiere Date for "The Legend of Vox Machina" Season Three
The third season will consist of 12 episodes, with three episodes premiering every week starting October 3 in more than 240 countries and territories worldwide.

[06/07/24 - 01:31 PM]
Video: "Exploding Kittens" - Hype Trailer - Netflix
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[06/07/24 - 09:45 AM]
"There She Goes," Feature-Length Romantic Comedy Starring Rachael Leigh Cook and Utkarsh Ambudkar, Starts Production in New York
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[06/07/24 - 08:24 AM]
Video: Coming Soon "Follow Me" Season 2 - Official Trailer - Crackle
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[06/07/24 - 08:15 AM]
"Gremlins: The Wild Batch" Unleashes This Fall on Max
Returning series regulars Ming-Na Wen, James Hong, BD Wong, Izaac Wang, AJ LoCascio, and Gabrielle Nevaeh will be joined by an all-star guest cast to be announced at a later date.
[06/07/24 - 07:31 AM]
"The Upshaws" Renewed for Final Season on Netflix
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[06/07/24 - 07:29 AM]
Food Network Picks Up "Wildcard Kitchen" for Season Two
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[06/07/24 - 07:14 AM]
Jake Paul vs. Mike Tyson & Katie Taylor vs. Amanda Serrano Rescheduled for Friday, November 15th
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[06/07/24 - 06:01 AM]
Video: "Sprint: The World's Fastest Humans" - Official Trailer - Netflix
Elite sprinters navigate training, media scrutiny and fierce competition in this sports series following their race to become the world's fastest humans.
[06/07/24 - 05:01 AM]
Video: "Kaulitz & Kaulitz" - Official Trailer - Netflix
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[06/06/24 - 03:00 PM]
Apple Renews Hit, Star-Studded Comedy Sensation "Palm Royale" for Season Two
Set in high society Palm Beach in the powder keg year of 1969, "Palm Royale" is a true underdog story that follows Maxine Simmons (Kristen Wiig) as she endeavors to break into Palm Beach high society.

[06/06/24 - 02:00 PM]
"Next on Netflix: Animation" Previews New and Returning Preschool, Family, Adult, Anime Series and Films Coming Up in 2024 & Beyond
Today, Netflix got animated previewing an exciting lineup of animated films and series coming in the next year.

[06/06/24 - 01:59 PM]
Prime Video Announces New Stand-Up Comedy Special "Sam Morril: You've Changed"
Taped at the Historic Wilbur Theatre in Boston, MA which Morril sold out nine times last year, the one-hour special will premiere in more than 240 countries and territories worldwide on July 9 on Prime Video.