or


[05/18/11 - 05:01 AM]
Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"
"While the name change is subtle, it is also very powerful," said TNA chief marketing officer Al Ovadia.
[via press release from TNA Wrestling]

Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"

NASHVILLE, Tenn., May 18, 2011 -- Total Nonstop Action (TNA) Wrestling and Spike TV announced today that TNA's flagship program would be rebranded as IMPACT WRESTLING, beginning Thursday, May 19 at 9 p.m. (ET/PT) on SPIKE.

With the debut of "TNA iMPACT!" in 2005, TNA and SPIKE have partnered to bring U.S. television audiences the most exciting professional wrestling in the world today. TNA iMPACT! has been averaging 1.8 million viewers this year and ranks among the top programs on cable with Men 18-34 and Men 18-49 in its timeslot. In 2011, TNA is up 11% in HH rating vs. Q1 2010 and 9% in viewership of persons 2+.

"While the name change is subtle, it is also very powerful. TNA is proud to be in the wrestling business, and not afraid to say it. And, to emphasize our commitment we have added the word 'wrestling' to our already well-known 'iMPACT!' brand," said TNA chief marketing officer Al Ovadia.

In addition to rebranding IMPACT WRESTLING, TNA is launching the tagline, "WRESTLING MATTERS," a statement that reflects every aspect of TNA Wrestling, from program content to marketing to live events.

"We wanted a branding initiative that was scalable and could extend across all platforms," added Ovadia. "We asked our fans what it was about professional wrestling that they found most compelling. We learned it was no single aspect, their passion for wrestling was all-consuming. Whether it's the in-ring action, backstage brawls, the feuds or classic dramatic conflict of good vs. evil, it's the entire experience that makes 'wrestling matter.'"

"TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men," said Brian J. Diamond, senior vice president, sports and specials, Spike TV. "We feel the new IMPACT WRESTLING branding message will resonate with our audience who crave the action-packed wrestling that only TNA can provide."

Effective immediately fans can visit www.IMPACTWRESTLING.com for exclusive news and content on the stars of IMPACT WRESTLING. Fans can also access over 300 hours of TNA programming at www.TNAOnDemand.com.

About TNA Wrestling

Total Nonstop Action (TNA) Wrestling is the world's most innovative experience in professional wrestling, airing in over 120 countries worldwide. Join Hulk Hogan, Ric Flair, Rob Van Dam, "The Phenomenal" AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, the lovely and lethal TNA Knockouts and the no-limits X-Division for IMPACT WRESTLING every Thursday night at 9:00 pm ET/PT on SPIKE.

For more information on IMPACT WRESTLING, visit www.IMPACTWRESTLING.com. TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn.





  [may 2011]  
S
M
T
W
T
F
S


· IMPACT WRESTLING (AXS TV)




[05/31/24 - 01:15 PM]
"Air" to Make Broadcast Debut June 11 on ABC
From award-winning director Ben Affleck, "Air" reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.

[05/31/24 - 12:53 PM]
The CW Sets Return of "Masters of Illusion," "World's Funniest Animals" for Thursday, June 20
Look for said duo back-to-back starting at 9:00/8:00c.
[05/31/24 - 12:08 PM]
Disney+ Anthology Series "Goosebumps" Adds Recurring Cast Arjun Athalye, Stony Blyden, Sakina Jaffrey, Eloise Payet, Christopher Paul Richards and Kyra Tantao
The previously announced series regular cast includes David Schwimmer, Ana Ortiz, Sam McCarthy, Jayden Bartels, Elijah Cooper, Galilea La Salvia and Francesca Noel.
[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.
[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.
[05/31/24 - 09:00 AM]
Max Original Comedy Special "Hannah Einbinder: Everything Must Go" Debuts June 13
Actress, comedian, and star of the Emmy-winning Max Original comedy series "Hacks," Hannah Einbinder takes the stage at the El Rey Theatre in Los Angeles for her first stand-up special.
[05/31/24 - 06:01 AM]
Video: "Juanpis Gonzalez: The People's President" - Official Trailer - Netflix
When a spoiled Colombian snob becomes president through money and connections, he finds staying in power takes more than he expected.
[05/30/24 - 08:01 PM]
"Master of the House" Unveils a Scandalous Tale of Power and Greed on July 18
The mysterious death of Asia's largest diamond tycoon sets the stage for the series, premiering on July 18.

[05/30/24 - 06:01 PM]
Video: "The Seven Deadly Sins: Four Knights of the Apocalypse" - Official Trailer #2 - Netflix
As a prophecy of doom unfolds upon the peaceful land of Britannia, a pure-hearted boy sets out on a journey of discovery - and revenge.
[05/30/24 - 04:02 PM]
"Son of a Donkey" Brings Back Theo and Nathan Saidden in New Series for Netflix and Princess Pictures
The Saiddens will write, direct, produce and star in the series also produced by Princess Pictures for Netflix.
[05/30/24 - 04:01 PM]
Netflix Announces New Romance Series from Japan Starring: Shun Oguri, Han Hyo-Joo, Yuri Nakamura, and Jin Akanishi
"Romantic Anonymous" (wt) is currently in production and will be coming to Netflix in 2025.
[05/30/24 - 02:16 PM]
Interest Rates Are at an All-Time High as Season 15 of Bravo's "Million Dollar Listing Los Angeles" Returns Wednesday, July 10 at 9 P.M. ET/PT
Returning for Season 15 are agents Josh and Heather Altman, Josh Flagg and Tracy Tutor.
[05/30/24 - 02:06 PM]
HBO, NFL Films, and the Chicago Bears Announce "Hard Knocks: Training Camp with the Chicago Bears," A New Season of the Groundbreaking Sports Reality Series, Debuting August 6
General manager Ryan Poles and head coach Matt Eberflus will be at the helm, guiding 2024's first overall draft pick, quarterback Caleb Williams, 2024's ninth overall pick, wide receiver Rome Odunze, and an array of veteran players including DJ Moore, Keenan Allen, Jaylon Johnson, and Montez Sweat.
[05/30/24 - 02:02 PM]
Apple TV+ to Premiere Season Two of Drama Series "Pachinko" on August 23
Season two of "Pachinko" will premiere globally on Friday, August 23 with one episode, followed by one episode weekly every Friday through October 11.
[05/30/24 - 01:31 PM]
"The Vince Staples Show" Renewed for Season 2
Who's Vince Staples? Well, that's a tricky question. He's kind of famous, but he's not. He's kind of rich, but he's not. He's also kind of a criminal. But he's... not? Follow him on his daily adventures, where anything that can go wrong usually does.