or


[01/28/11 - 04:52 PM]
"Archer" Sophomore Season Opens Solid for FX
FX spins the numbers for Thursday, January 27.
[via press release from FX]

Please see ratings information below for the Archer Season 2 premiere episode below from FX research:

A very solid sophomore season bow for Archer. Against significantly stronger competition (notably the Jersey Shore juggernaut on MTV), Archer retained 84 percent of its year-ago bow in P18-49 and boosted its first season average by +41%.

· Also encouraging for Archer is that its 1100P encore was the most watched encore telecast ever in P18-49 (678). All data is Live+Same Day 000s; complete data sets attached.

Vs. Year-Ago Premiere and Season Average: Archer retained 84% of its year-ago bow in P18-49 (986 vs. 1,176); not surprisingly, M18-49 retention was stronger than W18-49 (93% vs. 68%). Compared to Archer's frosh season norm, last night's second season premiere exceeded it virtually across the board: by +41% in P18-49 (986 vs. 698), +52% in M18-49 (707 vs. 465), +3% in P18-34 (489 vs. 477), and +10% in M18-34 (356 vs. 324).

Vs. Lead-in: Archer's Two and a Half Men lead-in averaged a very robust 1,003 P18-49 - which makes for one of the show's most-watched telecasts to date. In fact, it ranks in the top six percent of all telecasts since the series launched on our air on Labor Day. That being said, last night's telecast of Two and a Half Men retained 67% of the year-ago lead-in to Archer - the broadcast premiere of The Simpsons Movie (1,003 vs. 1,486) - thus, it was a positive result that Archer retained 84% its year-ago premiere.

· Compared to Two & A Half Men, Archer eased -2% in P18-49 (986 vs. 1,003) but exhibited strong tune-in in both young men demos: +26% M18-49 (707 vs. 562) and +75% in M18-34 (356 vs. 204).

Rank in its Basic Cable Time Period (Thursday, 1000 - 1030P): Archer ranked among the Top 5 programs in its time period in P18-49 and all three key men demos. In P18-49, Archer ranked #5 (986) behind Jersey Shore/MTV (5,737), Beyond Scared Straight/A&E (2,002), NBA on TNT (1,837), Fairly Legal/USA (1,427) � but ahead of Real Housewives/Bravo (968), Winter X Games/ESPN (898), Top 20 Most Shocking Moment/truTV (885), and American Dad/Adult Swim (830), to name a few.

FX for the Night: Archer, an Archer repeat, and our Two & A Half Men stack ranked FX #6 for the night in P18-49, #5 in M18-49, and #4 in M25-54.

· Among all basic cable entertainment programs in primetime last night, Archer ranked #4 in M18-49 (707) - ahead of American Dad/Adult Swim (658), Fairly Legal/USA (629), and Jersey Shore [R]/MTV and The First 48/A&E (both 581), to name a few.

Quarter Hours were strong: +1% in P18-49 (968/981); and +12% in M18-34 (329/370).

1100P Encore: as previously mentioned, Archer's 1100P encore was its most-watched encore to date in P18-49 (678) � and the same goes for M18-49 (533) and M18-34 (317).

1030P [R]: also suggesting excellent sampling of Archer is that the 1030P Archer [R] (Season 1 finale) improved prior four-week time period averages in all key adult and men demos: by +9% in P18-49 (680 vs. 624), +58% in M18-49 (493 vs. 313), +19% in P18-34 (341 vs. 287), and by double in M18-34 (252 vs. 126).





  [january 2011]  
S
M
T
W
T
F
S
      


· ARCHER (FXX)




most recent ratings | view all posts
[06/11/24 - 04:01 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos vs. CBS' "After Midnight" and NBC's "Late Night With Seth Meyers," Leading in Overall Viewers for 3rd Consecutive Week
On Thursday (6/6/24), "Nightline" delivered its strongest telecast in Total Viewers (1.194 million), Adults 25-54 (410,000) and Adults 18-49 (290,000) in nearly 5 months.
[06/11/24 - 10:06 AM]
FOX MLB's "Baseball Night in America," Highlighted by Dodgers-Yankees, Averages 2.9 Million Viewers
It also ties as FOX MLB's most-watched regular season Saturday baseball telecast in six years.
[06/11/24 - 09:30 AM]
Netflix Top 10 Week of Jun. 3: "Hit Man" and "Under Paris" Score Killer Debuts; "Baby Reindeer" Enters the Most Popular List
Benedict Cumberbatch's "Eric" helped send the limited series to #1 on the English TV List this week, racking up 10.1M views.
[06/11/24 - 08:53 AM]
ESPN's Exclusive Coverage of Los Angeles Dodgers vs. New York Yankees on June 9 Draws Largest "Sunday Night Baseball" Audience in Two Years
The broadcast averaged 2,300,000 viewers and peaked with 2,620,000 viewers from 9:15-9:30 pm. ET.
[06/11/24 - 08:03 AM]
Formula 1 Canadian Grand Prix Earns Its Largest Live U.S. Television Audience Ever
The audience peaked at 1.97 million viewers between 3-3:15 p.m.

[06/10/24 - 12:19 PM]
Most-Watched NBA Finals Game 2 on ABC in Five Years
Game 2 averaged 12,063,000 viewers and peaked with 14,106,000 viewers at 10 p.m. ET to make it the best since 2019.
[06/08/24 - 09:33 AM]
The 51st Annual Daytime Emmy Awards Posts Largest Audience Since 2020 and Up +39% from Last Year
Said event averaged 2.82 million viewers, posting its largest fast national audience in four years.
[06/07/24 - 02:16 PM]
"NBA Finals Presented by YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers
Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.
[06/05/24 - 04:01 PM]
"Tamron Hall" Increases Week to Week in All Key Target Demos
"Tamron Hall" also posted its highest performance in Women 18-49 and Women 25-54 in more than 1 year.
[06/05/24 - 07:59 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Viewership Up Again
The June 2 edition featuring the St. Louis Cardinals at the Philadelphia Phillies averaged 1,653,000 viewers, up three percent from the comparable game last season.
[06/04/24 - 02:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers," Leading in Overall Viewers for 3rd Consecutive Week
On Thursday (5/30/24), "Nightline turned in its most-watched telecast (990,000) in 11 weeks - since 3/11/24.
[06/04/24 - 09:18 AM]
Netflix Top 10 Week of May 27: "Atlas" and "Bridgerton" Hold Onto the Top Spots; "Damsel" Enters the Most Popular List
Three new series made their debut on the English TV List this week: "Dancing for the Devil: The 7M TikTok Cult" (8.8M views); "Eric" (6.8M views); and "Geek Girl" (3.4M views).
[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.
[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.
[05/29/24 - 05:28 PM]
"Live with Kelly and Mark" Is the No. 1 Daytime Talk Show Among Total Viewers, Women 18-49 and Women 25-54
For the 5th season in a row, "Live with Kelly and Mark" leads daytime talk in Women 25-54 (0.51 rating) while also holding the top spot with Women 18-49 (0.31 rating).