or


[12/14/11 - 08:58 AM]
truTV Scores Best Year Ever with Young Adults and Men as Median Age Drops to Youngest Ever
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Best Year Ever with Young Adults and Men as Median Age Drops to Youngest Ever

Continuing its unprecedented momentum, truTV will finish 2011 with the best primetime deliveries of key adult and male demos in the network's entire history. Propelled by original hits like Hardcore Pawn, Operation Repo, All Worked Up, Lizard Lick Towing, South Beach Tow and Full Throttle Saloon, as well as the acquired hit Wipeout, truTV will also score its youngest annual median age.

truTV set the following network milestones in 2011:

· Best annual delivery of adults 18-34, men 18-34 and men 18-49

· Youngest annual primetime median age ever: 43, two years younger than 2010

· Most-watched quarter ever among adults 18-34, men 18-34 and men 18-49: Q1 2011

· Most-watched week ever among adults 18-34, men 18-34 and men 18-49: March 14-20, 2011

· Most-watched telecast ever among men 18-34 and men 18-49: Hardcore Pawn, Tuesday, Oct. 4

"truTV has steadily been drawing more and more of our targeted male and young adult viewers, thanks to a terrific lineup of programming that really speaks to our fans," said Marc Juris, executive vice president and chief operating officer of truTV. "With new seasons of shows like Operation Repo, Vegas Strip, Bait Car, South Beach Tow and World's Dumbest..., not to mention the hilarious new hidden-camera series Impractical Jokers, we look forward to continuing our momentum next year."

Additional truTV 2011 Ratings Highlights:

· Compared to 2010, truTV's primetime delivery of adults 18-34 is up 4%, while delivery of men 18-34 is up 5%.

· truTV is on track to continue its streak of 13 consecutive years of primetime growth among men 18-49. In fact, the network is delivering nearly five times more men 18-49 now than when the streak began in 1999.

· truTV is an ongoing success story that began with the January 2008 rebrand from Court TV to truTV. Since Q4 2007, the last quarter before the rebranding, truTV's primetime audience has grown at a rapid clip, especially among the younger set, with adults 18-34 up 46% and men 18-34 up 71%. truTV has also shaved nine years off its primetime median age since Q4 2007.

· In its recently completed fourth season, truTV's top-rated Hardcore Pawn averaged 2.4 million viewers, 1.3 million adults 18-49 and 787,000 men 18-49. The show ranked among ad-supported basic cable's Top 5 programs in its timeslot in delivery of adults 18-49, as well as other key adult and men demos. It also brought tremendous triple-digit growth to the time period among viewers and young adult and male demos.

· The acquired hit Wipeout joined truTV's lineup on Sept. 2 and became an instant favorite. Airing back-to-back on Fridays from 8-10 p.m., the program has averaged 1.2 million viewers, 593,000 adults 18-49 and 318,000 men 18-49. The show ranks as truTV's youngest program, with a median age of 37, a whopping 11 years younger than the same time period last year. Wipeout has also garnered double-digit growth for the time period among viewers and key adult and male demos.

· truTV's other original hits include Full Throttle Saloon, Lizard Lick Towing, Operation Repo, South Beach Tow and All Worked Up, each of which delivers more than 1.5 million viewers. All six series consistently earned rankings among cable's Top 5 entertainment programs in their time periods for delivery of young adult and male demos.

· On the digital front, trutv.com has averaged 1.7 million unique visitors each month, up a strong 27% for the year-to-date, according to data from comScore MediaMetrix. The site is also averaging 23.2 million page views per month, up 13% compared to the same period in 2010, and 2.9 million visits per month (through October), up 33%.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 92 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's original series include Hardcore Pawn, All Worked Up, Lizard Lick Towing, Operation Repo, World's Dumbest..., South Beach Tow and Full Throttle Saloon, as well as the upcoming hidden-camera series Impractical Jokers. truTV is also the cable home of the popular series Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [december 2011]  
S
M
T
W
T
F
S
    


· ALL WORKED UP (TRUTV)
· BAIT CAR (TRUTV)
· FULL THROTTLE SALOON (DA)
· HARDCORE PAWN (TRUTV)
· IMPRACTICAL JOKERS (TBS)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· OPERATION REPO (TRUTV)
· SOUTH BEACH TOW (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)
· VEGAS STRIP (TRUTV)
· WIPEOUT (TBS)





most recent ratings | view all posts
[06/08/24 - 09:33 AM]
The 51st Annual Daytime Emmy Awards Posts Largest Audience Since 2020 and Up +39% from Last Year
Said event averaged 2.82 million viewers, posting its largest fast national audience in four years.

[06/07/24 - 02:16 PM]
"NBA Finals Presented by YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers
Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.

[06/05/24 - 04:01 PM]
"Tamron Hall" Increases Week to Week in All Key Target Demos
"Tamron Hall" also posted its highest performance in Women 18-49 and Women 25-54 in more than 1 year.

[06/05/24 - 07:59 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Viewership Up Again
The June 2 edition featuring the St. Louis Cardinals at the Philadelphia Phillies averaged 1,653,000 viewers, up three percent from the comparable game last season.

[06/04/24 - 02:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers," Leading in Overall Viewers for 3rd Consecutive Week
On Thursday (5/30/24), "Nightline turned in its most-watched telecast (990,000) in 11 weeks - since 3/11/24.

[06/04/24 - 09:18 AM]
Netflix Top 10 Week of May 27: "Atlas" and "Bridgerton" Hold Onto the Top Spots; "Damsel" Enters the Most Popular List
Three new series made their debut on the English TV List this week: "Dancing for the Devil: The 7M TikTok Cult" (8.8M views); "Eric" (6.8M views); and "Geek Girl" (3.4M views).

[05/31/24 - 10:31 AM]
"Saturday Night Live" Was the #1 Entertainment Series Across Broadcast and Cable for the 2023-24 Season in the 18-49 Demo
The top-rated telecast of the season in total viewers was the Ryan Gosling/Chris Stapleton episode on April 13, 2024, with 8.9 million.

[05/31/24 - 09:30 AM]
CBS Finales Dominate in Live+7 Viewership
CBS' May finales experienced significant increases with Live+7 Day viewing, currently having 16 of the top 25 shows with the highest seven-day lift.

[05/29/24 - 05:28 PM]
"Live with Kelly and Mark" Is the No. 1 Daytime Talk Show Among Total Viewers, Women 18-49 and Women 25-54
For the 5th season in a row, "Live with Kelly and Mark" leads daytime talk in Women 25-54 (0.51 rating) while also holding the top spot with Women 18-49 (0.31 rating).

[05/29/24 - 02:30 PM]
NBA on ESPN: Most-Watched Eastern Conference Finals Game 4 in Six Years
Monday's Game 4 broadcast peaked with 8,003,000 viewers at 10:15 p.m. ET.

[05/29/24 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54, vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers, posting its largest overall audience in 3 years.

[05/28/24 - 12:28 PM]
Latest Season of "Ugliest House in America" Starring Actress and Comedian Retta Delivers Solid Ratings for HGTV
The latest season, which debuted on Monday, April 22, attracted more than 10 million total viewers.

[05/28/24 - 09:39 AM]
Netflix Top 10: "Bridgerton" Continues Its Reign; "Atlas" Debuts at #1
Making their list debuts were the kids animated series "Jurassic World: Chaos Theory" in sixth place (3.8M views), the Shane Gillis comedy "Tires" in seventh (3.8M views), and the reality series "Buying London" in tenth place (1.9M views).

[05/27/24 - 02:04 PM]
108th Indianapolis 500 Averages 5.344 Million Viewers on NBC and Peacock; Up 8% vs. 2023
The race is also the most-streamed IndyCar race ever, with an Average Minute Audience (AMA) of 286,000 viewers across Peacock and NBC Sports digital platforms.

[05/24/24 - 01:01 PM]
For the 3rd Year Straight, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across Total Viewers, Adults 18-49 and Adults 25-54
"20/20" grew its overall audience versus the 2022-2023 broadcast season (+1%/+40,000 - 3.882 million vs. 3.842 million).