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[08/21/13 - 09:12 AM]
Oxygen Media Explores the Fierce Culture of Competitive Nail Design with New Development Greenlight "Nailed It!" (W.T.)
The series is a high-stakes competition showcasing breakout nail designers executing over-the-top nail art.







NAILED IT (OXYGEN)
DEVELOPMENT HISTORY:
8/21/13
STATUS:
currently in development (2014-2015 season)
DEVELOPMENT STAGE:
unspecified
DESCRIPTION:
(from Oxygen's press release, August 2013) Oxygen Media ramps up its development slate and delves into the popular world of nail design with "Nailed It!," a high-stakes competition showcasing breakout nail designers executing over-the-top nail art. Often inspired by celebrities, Instagram posts and fashion blogs, nail art has emerged as the newest form of self-expression for stylish enthusiasts who want to make a statement. The network's latest development greenlight taps into this new trend, and will pit the country's fiercest nail designers against one another as they compete for a cash prize and chance to claim the title as the ultimate nail artist. "Nailed It!" (working title) is produced by Matador with Jay Peterson and Todd Lubin serving as Executive Producers.
CREW INFORMATION:
· Jay Peterson as EP
· Todd Lubin as EP
GENRE(S):
· reality
STUDIO INFORMATION:
· Matador