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Fringe Ratings Report: ABC Late-Night Programming
Week of October 26, 2009
ABC's "Jimmy Kimmel Live" is Up Week to Week in Viewers and Young Adults, Drawing its Largest Adults 18-49 Audience in 4 Weeks
"JKL" Outperforms "Fallon" for the Week by 30% in Viewers, Topping the NBC Program for the 6th Straight Week, Every Week of the 09-10 TV Season
"JKL" Betters "Fallon" in Each Telecast of the Week in Viewers,
Outdrawing the NBC Program in 28 of 30 Telecasts During the 09-10 TV Season
Weekly National Ratings:
During the week of October 26, 2009, ABC's "Jimmy Kimmel Live" posted week-to-week increases in both Total Viewers (1.70 million vs. 1.65 million) and Adults 18-49 (706,000 vs. 685,000). Building on its young adult audience for the 2nd week in a row, "JKL" drew is largest Adults 18-49 number in 4 weeks � since wo 9/28/09
� "JKL" beat NBC's "Late Night with Jimmy Fallon" for the week by 30% in Total Viewers (1.70 million vs. 1.31 million), bettering the NBC late night program in viewers in all 6 weeks of the 2009-10 TV season. Season to date, "JKL" is outdrawing NBC's "Fallon" by 21% in Total Viewers (1.69 million vs. 1.40 million).
� During the course of the week, "JKL" bested NBC's "Late Night with Jimmy Fallon" in Total Viewers on each night: (Monday � 1.60 million vs. 1.25 million; Tuesday � 1.94 million vs. 1.39 million; Wednesday � 1.46 million vs. 1.31 million; Thursday � 1.69 million vs. 1.19 million; Friday � 1.83 million vs. 1.42 million). In fact, "JKL" has attracted a larger audience than "Fallon" in 28 of 30 telecasts during the 2009-10 TV season.
Source: NTI, National Live + Same Day Program Ratings, week of 10/26/09, or as dated. Season-to-date averages based on Most Current Ratings. 2009-10 TV Season (9/21 � 11/01/09)
Ratings Report for ABC News' "Nightline"
For the Week of October 26, 2009
"NIGHTLINE" BESTS "TONIGHT SHOW" FOR 19th CONSECUTIVE WEEK
"NIGHTLINE" TIES "TONIGHT" FOR FIRST PLACE IN A18-49 RATING
"NIGHTLINE" GROWS +9% AMONG TOTAL VIEWERS YEAR TO YEAR
WHILE "TONIGHT SHOW" DECLINES -50%
ABC News' "Nightline" is #2 among Total Viewers and Adults 25-54 for the week of October 26, 2009, according to Nielsen Media Research. This marks the 19th consecutive week "Nightline" beat NBC's "The Tonight Show with Conan O'Brien" among Total Viewers. The last time "Nightline" beat "Tonight" 19 consecutive weeks was in 1994. "Nightline" also tied "Tonight" in the A18-49 rating (1.0).
"Nightline" continues to experience growth compared to last year. The program grew +9% among Total Viewers versus the same week last year; "Tonight" in comparison declined -50%.
Season to date "Nightline" is up +8% among Total Viewers, while "Tonight" has declined
-47%.
Last week "Nightline" aired a special about the H1N1 virus, a report on the Arizona sweat lodge tragedy, and an inside look at a medevac unit saving lives in Afghanistan.
ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Week of October 26, 2009)
TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC "Nightline" 3,960,000 1,530,000/ 1.2 1,280,000/ 1.0
CBS "Late Show" 4,000,000 1,630,000/ 1.3 1,240,000/ .9
NBC "Tonight" 2,440,000 1,360,000/ 1.1 1,300,000/ 1.0
Source: NTI - A25-54, Adults 18-49 & Total Viewers � Wks. of 10/26/09 & 10/27/08 Live +SD. STD: Live +7 (where available) & Live +SD for 9/21/09-11/1/09 & 9/22/08-11/2/08.
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