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[01/13/13 - 10:38 AM]
Saturday's Broadcast Ratings: NFL Playoffs Bring Big Numbers to FOX, CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, january 12, 2013)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (24.027 million viewers, #1; adults 18-49: 8.5, #1) not surprisingly got a big boost on Saturday with its coverage of the "NFC Divisional Game: Green Bay at San Francisco" (24.027 million viewers, #2; adults 18-49: 8.5, #2).

CBS (14.005 million viewers, #2; adults 18-49: 4.3, #2) likewise saw big numbers from a primetime overrun by the "NFC Divisional Game: Baltimore at Denver" (30.784 million viewers, #1; adults 18-49: 10.1, #1) followed by a repeat of "Criminal Minds" (5.577 million viewers, #5; adults 18-49: 1.5, #4) and a new "48 Hours" (5.654 million viewers, #4; adults 18-49: 1.3, #5).

Next up was ABC (5.721 million viewers, #3; adults 18-49: 1.3, #3) with its specials "20/20: Pageant Confidential: The Road to Miss America" (3.007 million viewers, #6; adults 18-49: 0.6, #6) and "The 2013 Miss America Competition" (7.078 million viewers, #3; adults 18-49: 1.6, #3).

And finally, encores of "The Biggest Loser" (1.503 million viewers, #8; adults 18-49: 0.5, #7) and "Deception" (1.916 million viewers, #7; adults 18-49: 0.4, #8) premieres closed out the evening on NBC (1.641 million viewers, #4; adults 18-49: 0.5, #4).

In late-night metered market ratings (via NBC's press release):

* An encore telecast of "Saturday Night Live," with host Christina Applegate and musical guest Passion Pit, averaged a 3.5/8 in metered-market households and a 2.0/7 adults 18-49 in Nielsen's 25 markets with Local People Meters. The 2.0 equals "SNL's" second-highest demo result in the Local People Meters for an encore telecast so far this season, behind only the January 5 rebroadcast that followed a primetime NFL playoff game (2.8/11, with host Louis C.K. and musical guest fun).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/14/12):

Coverage of the "NFL Playoff: Denver at New England" (29.06 million viewers, #1; adults 18-49: 10.6, #1) surged CBS (29.06 million viewers, #1; adults 18-49: 10.6, #1) to the top on Saturday.

A distant silver then went to FOX (8.69 million viewers, #2; adults 18-49: 3.1, #2) with its mix of "NFL Overrun" (25.12 million viewers, #2; adults 18-49: 8.9, #2), "Cops" (5.22 million viewers, #4; adults 18-49: 1.9, #T3) and a repeat of "Terra Nova" (2.21 million viewers, #8; adults 18-49: 0.7, #T6).

Next up was ABC (5.42 million viewers, #3; adults 18-49: 1.5, #3) with an encore of "Winter Wipeout" (2.91 million viewers, #6; adults 18-49: 0.8, #5) followed by "The 2012 Miss America Pageant" (6.68 million viewers, #3; adults 18-49: 1.9, #T3).

And finally, repeats of "The Firm" (2.17 million viewers, #9; adults 18-49: 0.4, #T8), another "The Firm" (2.34 million viewers, #7; adults 18-49: 0.4, #T8) and "Law & Order: Special Victims Unit" (3.41 million viewers, #5; adults 18-49: 0.7, #T6) on NBC (2.64 million viewers, #4; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (5.2/12 in metered-market households) with host Daniel Radcliffe and musical guest Lana Del Rey, dominated its time period with the highest non-sports rating of the night in metered-market households, ahead of all Saturday primetime entertainment telecasts on ABC, CBS, NBC and Fox (excludes Fox's 8-8:30 half-hour, which was impacted by an NFL overrun). Versus the same night last year, "SNL" is up 2 percent in metered-market households (5.2 vs. 5.1).

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 3.0 rating, 12 share in adults 18-49 to rank #1 among the night's entertainment telecasts ahead of all Saturday primetime non-sports programs on ABC, CBS, NBC and Fox (excludes Fox's 8-8:30 half-hour, which was impacted by an NFL overrun). "SNL" matched its second-highest 18-49 rating in the Local People Meters so far this season, behind only last week's 4.3/18 for an edition hosted by Charles Barkley with musical guest Kelly Clarkson that followed an NFL Wild Card playoff game.

Source: Nielsen Media Research





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