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[02/22/13 - 08:28 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with Expanded "American Idol"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, february 21, 2013)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (13.504 million viewers, #2; adults 18-49: 3.9, #1) pulled into the top spot on Thursday with a special two-hour "American Idol" (13.504 million viewers, #3; adults 18-49: 3.9, #T2).

CBS (13.522 million viewers, #1; adults 18-49: 3.3, #2) then had to settle for second place despite originals from "The Big Bang Theory" (17.337 million viewers, #1; adults 18-49: 5.4, #1), "Two and a Half Men" (13.442 million viewers, #4; adults 18-49: 3.9, #T2), "Person of Interest" (14.129 million viewers, #2; adults 18-49: 2.9, #5) and "Elementary" (11.046 million viewers, #5; adults 18-49: 2.3, #7).

Next up was ABC (7.161 million viewers, #3; adults 18-49: 2.2, #3) with week two of "Zero Hour" (5.322 million viewers, #8; adults 18-49: 1.1, #T11) followed by new episodes of "Grey's Anatomy" (8.543 million viewers, #6; adults 18-49: 3.0, #4) and "Scandal" (7.617 million viewers, #7; adults 18-49: 2.7, #6).

Meanwhile, NBC (3.173 million viewers, #4; adults 18-49: 1.2, #4) offered up its mix of "Community" (3.078 million viewers, #10; adults 18-49: 1.1, #T11), "Parks & Recreation" (3.029 million viewers, #11; adults 18-49: 1.3, #T9), a second "Parks & Recreation" (2.910 million viewers, #12; adults 18-49: 1.4, #8), "1600 Penn" (2.303 million viewers, #14; adults 18-49: 1.0, #14) and a repeat of "Law & Order: Special Victims Unit" (3.859 million viewers, #9; adults 18-49: 1.1, #T11).

And finally, new episodes of "The Vampire Diaries" (2.887 million viewers, #13; adults 18-49: 1.3, #T9) and "Beauty and the Beast" (1.558 million viewers, #15; adults 18-49: 0.6, #15) on The CW (2.223 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 2.2 rating at 8:00/7:00c and "Beast" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+30.00% - The Vampire Diaries
+20.00% - Beauty and the Beast
+11.11% - Grey's Anatomy
+8.33% - American Idol
+4.55% - Elementary
+2.63% - Two and a Half Men
0.00% - The Big Bang Theory
0.00% - Community
-3.33% - Person of Interest
-3.57% - Scandal
-9.09% - 1600 Penn (vs. 2/7/13)
-13.33% - Parks & Recreation
-15.38% - Zero Hour

Year-to-year changes (adults 18-49):
+160.00% - The Vampire Diaries (vs. The Vampire Diaries (Repeat))
+100.00% - Beauty and the Beast (vs. Supernatural (Repeat))
+30.00% - Two and a Half Men (vs. Rob)
+22.73% - Scandal (vs. Private Practice)
+21.88% - American Idol (vs. American Idol/The Finder)
+3.85% - The Big Bang Theory
-3.23% - Grey's Anatomy
-6.45% - Person of Interest
-8.00% - Elementary (vs. The Mentalist)
-23.53% - Parks & Recreation - 8:30
-26.67% - Community (vs. 30 Rock)
-26.67% - Zero Hour (vs. Winter Wipeout)
-44.44% - 1600 Penn (vs. Up All Night)
-46.15% - Parks & Recreation - 9:00 (vs. The Office)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.9/8; and ABC's "Jimmy Kimmel Live," 2.5/7.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.9/5.

* From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) tied "Late Late Show" (0.5/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/4 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/23/12):

FOX (10.81 million viewers, #2; adults 18-49: 3.2, #T1) and CBS (13.65 million viewers, #1; adults 18-49: 3.2, #T1) posted a rare split among adults 18-49 on Thursday as the former offered up new episodes of "American Idol" (15.39 million viewers, #2; adults 18-49: 4.4, #2) and "The Finder" (6.22 million viewers, #8; adults 18-49: 2.0, #9).

The latter then served up its mix of "The Big Bang Theory" (16.11 million viewers, #1; adults 18-49: 5.2, #1), "Rob" (10.63 million viewers, #5; adults 18-49: 3.0, #5), "Person of Interest" (14.41 million viewers, #3; adults 18-49: 3.1, #T3) and "The Mentalist" (13.18 million viewers, #4; adults 18-49: 2.5, #7).

Next up ABC (6.77 million viewers, #3; adults 18-49: 2.3, #3) with the season finale of "Winter Wipeout" (4.99 million viewers, #9; adults 18-49: 1.5, #T12) followed by new episodes of "Grey's Anatomy" (8.91 million viewers, #6; adults 18-49: 3.1, #T3) and "Private Practice" (6.41 million viewers, #7; adults 18-49: 2.2, #8).

Meanwhile, NBC (3.33 million viewers, #4; adults 18-49: 1.6, #4) was out of the hunt with its combination of "30 Rock" (3.71 million viewers, #11; adults 18-49: 1.5, #T12), "Parks & Recreation" (3.42 million viewers, #13; adults 18-49: 1.7, #11), "The Office" (4.98 million viewers, #10; adults 18-49: 2.6, #6), "Up All Night" (3.45 million viewers, #12; adults 18-49: 1.8, #10) and a repeat of "Grimm" (2.22 million viewers, #14; adults 18-49: 0.9, #14).

And finally, encores of "The Vampire Diaries" (1.29 million viewers, #15; adults 18-49: 0.5, #15) and "Supernatural" (0.91 million viewers, #16; adults 18-49: 0.3, #16) on The CW (1.10 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" posted a 0.3 rating while "Supernatural" delivered a 0.2 rating.

Week-to-week changes (adults 18-49):
+20.00% - Up All Night
+18.18% - The Office
+7.14% - 30 Rock
+6.90% - Person of Interest
+4.00% - The Big Bang Theory
0.00% - Grey's Anatomy
0.00% - Parks & Recreation
0.00% - Winter Wipeout
-6.25% - Rob
-10.71% - The Mentalist
-12.00% - American Idol
-13.04% - The Finder (vs. 2/9/12)
-15.38% - Private Practice

Year-to-year changes (adults 18-49):
+36.84% - The Big Bang Theory (vs. The Big Bang Theory)
+21.43% - Parks & Recreation (vs. Perfect Couples)
+14.81% - Person of Interest (vs. CSI: Crime Scene Investigation)
+7.14% - Rob (vs. Rules of Engagement)
-6.06% - Grey's Anatomy
-8.33% - Private Practice
-10.71% - The Mentalist
-16.67% - 30 Rock (vs. Community)
-21.21% - The Office
-25.00% - Up All Night (vs. Parks & Recreation)
-31.82% - Winter Wipeout
-38.89% - American Idol
-72.22% - The Finder (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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