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[02/27/13 - 08:24 AM]
Tuesday's Broadcast Ratings: CBS Tops the Night in Demos, Viewers
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, february 26, 2013)

Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (15.917 million viewers, #1; adults 18-49: 2.7, #1) was the network to beat on Tuesday with new episodes of "NCIS" (20.479 million viewers, #1; adults 18-49: 3.4, #1), "NCIS: Los Angeles" (16.812 million viewers, #2; adults 18-49: 2.9, #2) and the launch of "Golden Boy" (10.460 million viewers, #3; adults 18-49: 1.8, #5).

ABC (5.805 million viewers, #2; adults 18-49: 1.7, #T2) then claimed the silver with the return of "Celebrity Wife Swap" (6.996 million viewers, #4; adults 18-49: 2.4, #3) followed by new episodes of "The Taste" (4.107 million viewers, #9; adults 18-49: 1.4, #T8) and "Body of Proof" (6.312 million viewers, #5; adults 18-49: 1.2, #12).

Sharing second place was FOX (3.558 million viewers, #3; adults 18-49: 1.7, #T2) and its lineup of "Raising Hope" (3.574 million viewers, #10; adults 18-49: 1.5, #7), a second "Raising Hope" (3.184 million viewers, #12; adults 18-49: 1.4, #T8), "New Girl" (4.285 million viewers, #8; adults 18-49: 2.3, #4) and "The Mindy Project" (3.190 million viewers, #11; adults 18-49: 1.6, #6).

Meanwhile, NBC (3.441 million viewers, #4; adults 18-49: 1.1, #4) offered up its mix of "Betty White's Off Their Rockers" (4.539 million viewers, #6; adults 18-49: 1.3, #T10), a repeat of "Betty White's Off Their Rockers" (4.372 million viewers, #7; adults 18-49: 1.3, #T10), "Go On" (3.148 million viewers, #13; adults 18-49: 1.1, #13), "The New Normal" (2.615 million viewers, #15; adults 18-49: 1.0, #14) and "Smash" (2.986 million viewers, #14; adults 18-49: 0.9, #15).

And finally, originals from "Hart of Dixie" (1.419 million viewers, #16; adults 18-49: 0.6, #16) and "Cult" (0.878 million viewers, #17; adults 18-49: 0.3, #17) on The CW (1.148 million viewers, #5; adults 18-49: 0.5, #5) closed out the night. In the netlet's target demo (women 18-34), "Dixie" delivered a 1.0 rating while "Cult" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+20.00% - Hart of Dixie
+7.41% - NCIS: Los Angeles
+4.55% - New Girl
0.00% - The Mindy Project
0.00% - Raising Hope - 8:00
0.00% - Betty White's Off Their Rockers - 8:00
0.00% - Body of Proof
0.00% - Go On
0.00% - The New Normal
0.00% - Smash
0.00% - Cult
-2.86% - NCIS
-6.67% - Raising Hope - 8:30 (vs. 2/5/13)
-12.50% - The Taste

Year-to-year changes (adults 18-49):
+100.00% - Hart of Dixie (vs. Hart of Dixie (Repeat))
+33.33% - Celebrity Wife Swap (vs. Last Man Standing/Cougar Town)
0.00% - NCIS
-5.26% - Golden Boy (vs. Unforgettable)
-6.45% - NCIS: Los Angeles
-6.67% - The Taste (vs. The River)
-7.69% - Body of Proof
-25.00% - Cult (vs. Ringer)
-35.00% - Betty White's Off Their Rockers - 8:00 (vs. The Biggest Loser 13)
-45.00% - Go On (vs. The Biggest Loser 13)
-50.00% - The New Normal (vs. The Biggest Loser 13)
-52.63% - Smash (vs. Parenthood)
-54.00% - New Girl (vs. American Idol)
-68.00% - The Mindy Project (vs. American Idol)
-70.00% - Raising Hope - 8:00 (vs. American Idol)
-72.00% - Raising Hope - 8:30 (vs. American Idol)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/28/12):

FOX (15.84 million viewers, #1; adults 18-49: 5.0, #1) surged to the top spot on Tuesday with a special two-hour Tuesday edition of "American Idol" (15.84 million viewers, #2; adults 18-49: 5.0, #1).

CBS (14.54 million viewers, #2; adults 18-49: 2.8, #2) then had to settle for second place with its mix of "NCIS" (18.01 million viewers, #1; adults 18-49: 3.4, #2) - a season low, "NCIS: Los Angeles" (15.67 million viewers, #3; adults 18-49: 3.1, #3) and "Unforgettable" (9.93 million viewers, #4; adults 18-49: 1.9, #T6) - a series low.

Next up was NBC (5.50 million viewers, #4; adults 18-49: 2.0, #3) with a new "The Biggest Loser 13" (5.69 million viewers, #7; adults 18-49: 2.0, #5) - likewise a season low - followed by the season finale of "Parenthood" (5.13 million viewers, #8; adults 18-49: 1.9, #T6).

Meanwhile, ABC (5.56 million viewers, #3; adults 18-49: 1.6, #4) offered up its combination of "Last Man Standing" (7.38 million viewers, #5; adults 18-49: 2.1, #4), "Cougar Town" (4.30 million viewers, #9; adults 18-49: 1.5, #T8), "The River" (4.09 million viewers, #10; adults 18-49: 1.5, #T8) - all of which were series lows - and "Body of Proof" (6.75 million viewers, #6; adults 18-49: 1.3, #10).

And finally, a repeat of "Hart of Dixie" (0.89 million viewers, #12; adults 18-49: 0.3, #12) and a new "Ringer" (1.11 million viewers, #11; adults 18-49: 0.4, #11) on The CW (1.00 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), "Dixie" delivered a 0.3 rating while "Ringer" posted a 0.6 rating.

Week-to-week changes (adults 18-49):
+11.76% - Parenthood
+6.90% - NCIS: Los Angeles
0.00% - Unforgettable
-4.55% - Last Man Standing
-7.14% - Body of Proof
-10.53% - NCIS
-11.76% - Cougar Town
-11.76% - The River
-13.04% - The Biggest Loser 13
-20.00% - Ringer

Year-to-year changes (adults 18-49):
+75.00% - Last Man Standing (vs. No Ordinary Family)
+25.00% - Cougar Town (vs. No Ordinary Family)
0.00% - Parenthood
-3.13% - NCIS: Los Angeles
-10.53% - NCIS
-13.64% - Unforgettable (vs. The Good Wife)
-16.67% - The Biggest Loser 13
-16.67% - The River (vs. V)
-22.84% - American Idol (vs. American Idol/Raising Hope)
-33.33% - Ringer (vs. Hellcats)
-59.38% - Body of Proof (vs. 20/20 - Charlie Sheen: In His Own Words)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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