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[03/06/13 - 08:27 AM]
Tuesday's Broadcast Ratings: FOX Snakes Demo Crown with "American Idol" Special
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, march 5, 2013)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (11.493 million viewers, #2; adults 18-49: 3.4, #1) was the network to beat on Tuesday with a special two-hour "American Idol" (11.493 million viewers, #3; adults 18-49: 3.4, #1).

CBS (15.187 million viewers, #1; adults 18-49: 2.6, #2) however was the still the most-watched telecaster with new episodes of "NCIS" (20.346 million viewers, #1; adults 18-49: 3.3, #2), "NCIS: Los Angeles" (15.946 million viewers, #2; adults 18-49: 2.8, #3) and "Golden Boy" (9.271 million viewers, #4; adults 18-49: 1.6, #4).

Next up was ABC (4.582 million viewers, #3; adults 18-49: 1.3, #3) with originals from "Celebrity Wife Swap" (4.074 million viewers, #6; adults 18-49: 1.5, #5), "The Taste" (3.170 million viewers, #9; adults 18-49: 1.2, #T6) and "Body of Proof" (6.503 million viewers, #5; adults 18-49: 1.2, #T6).

Meanwhile, NBC (2.993 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "Betty White's Off Their Rockers" (3.638 million viewers, #7; adults 18-49: 1.0, #10) and another "Betty White's Off Their Rockers" (3.613 million viewers, #8; adults 18-49: 1.1, #T8) followed by new episodes of "Go On" (3.036 million viewers, #10; adults 18-49: 1.1, #T8), "The New Normal" (2.443 million viewers, #12; adults 18-49: 0.9, #11) and "Smash" (2.614 million viewers, #11; adults 18-49: 0.7, #12).

And finally, a new "Hart of Dixie" (1.444 million viewers, #13; adults 18-49: 0.6, #13) and a repeat of "Beauty and the Beast" (0.753 million viewers, #14; adults 18-49: 0.3, #14) on The CW (1.098 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), "Dixie" delivered a 1.0 rating while "Beast" posted a 0.4 rating.

Week-to-week changes (adults 18-49):
0.00% - Body of Proof
0.00% - Go On
0.00% - Hart of Dixie
-2.94% - NCIS
-3.45% - NCIS: Los Angeles
-10.00% - The New Normal
-11.11% - Golden Boy
-14.29% - The Taste
-22.22% - Smash
-37.50% - Celebrity Wife Swap

Year-to-year changes (adults 18-49):
+61.90% - American Idol (vs. Raising Hope/I Hate My Teenage Daughter/New Girl/Breaking In)
+47.37% - NCIS: Los Angeles (vs. NCIS: Los Angeles (Repeat))
+37.50% - NCIS (vs. NCIS (Repeat))
+33.33% - Body of Proof (vs. Body of Proof (Repeat))
+14.29% - Golden Boy (vs. Unforgettable (Repeat))
+3.45% - Celebrity Wife Swap (vs. Last Man Standing (Repeat)/Cougar Town)
-14.29% - Hart of Dixie (vs. 90210)
-20.00% - The Taste (vs. The River)
-30.00% - Smash (vs. NBC News Special)
-42.11% - Go On (vs. The Biggest Loser 13)
-52.63% - The New Normal (vs. The Biggest Loser 13)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 1.0/5.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) trailed "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/6/12):

FOX (4.53 million viewers, #4; adults 18-49: 2.1, #1) took hom the demo crown with the premiere of its four comedy lineup of "Raising Hope" (4.79 million viewers, #7; adults 18-49: 2.1, #3), "I Hate My Teenage Daughter" (3.78 million viewers, #11; adults 18-49: 1.6, #7), "New Girl" (5.95 million viewers, #4; adults 18-49: 3.0, #1) and "Breaking In" (3.60 million viewers, #12; adults 18-49: 1.7, #6).

CBS (11.50 million viewers, #1; adults 18-49: 1.9, #2) however was still the most-watched network despite its all-repeat mix of "NCIS" (14.37 million viewers, #1; adults 18-49: 2.4, #2), "NCIS: Los Angeles" (11.89 million viewers, #2; adults 18-49: 1.9, #T4) and "Unforgettable" (8.25 million viewers, #3; adults 18-49: 1.4, #T10).

NBC (4.85 million viewers, #2; adults 18-49: 1.6, #3) then snagged the bronze with a new "The Biggest Loser 13" (5.71 million viewers, #5; adults 18-49: 1.9, #T4) - a season low - followed by a Super Tuesday "NBC News Special" (3.14 million viewers, #13; adults 18-49: 1.0, #12).

Meanwhile, ABC (4.61 million viewers, #3; adults 18-49: 1.3, #4) offered up a repeat of "Last Man Standing" (5.55 million viewers, #6; adults 18-49: 1.4, #T10) alongside new episodes of "Cougar Town" (4.38 million viewers, #9; adults 18-49: 1.5, #T8) and "The River" (4.20 million viewers, #10; adults 18-49: 1.5, #T8) - both tied for series lows - plus a repeat of "Body of Proof" (4.65 million viewers, #8; adults 18-49: 0.9, #13).

And finally, new episodes of "90210" (1.29 million viewers, #14; adults 18-49: 0.7, #14) and "Ringer" (1.24 million viewers, #15; adults 18-49: 0.5, #15) closed out the evening for The CW (1.26 million viewers, #5; adults 18-49: 0.6, #5). In the netlet's target demo (women 18-34), "90210" delivered a 1.1 rating while "Ringer" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+25.00% - Ringer
0.00% - New Girl (vs. 2/21/12)
0.00% - Cougar Town
0.00% - The River
0.00% - 90210 (vs. 2/7/12)
-4.55% - Raising Hope (vs. 2/21/12)
-5.00% - The Biggest Loser 13
-23.81% - I Hate My Teenage Daughter (vs. 12/21/11)

Year-to-year changes (adults 18-49):
+75.00% - 90210 (vs. One Tree Hill (Repeat))
+50.00% - Cougar Town (vs. No Ordinary Family (Repeat))
+13.33% - Breaking In (vs. Traffic Light)
+7.14% - New Girl (vs. Raising Hope)
0.00% - Ringer (vs. Hellcats (Repeat))
-11.76% - The River (vs. V)
-16.67% - NBC News Special (vs. Parenthood (Repeat))
-34.48% - The Biggest Loser 13
-54.35% - Raising Hope (vs. Glee)
-65.22% - I Hate My Teenage Daughter (vs. Glee)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's original "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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