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[03/24/13 - 08:22 AM]
Saturday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, march 23, 2013)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (5.871 million viewers, #1; adults 18-49: 1.9, #1) pulled in front on Saturday behind its coverage of the "NCAA Men's Basketball Championship: Butler vs. Marquette" (6.259 million viewers, #1; adults 18-49: 2.0, #1) plus a new "48 Hours" (3.927 million viewers, #3; adults 18-49: 1.2, #2)

ABC (4.008 million viewers, #2; adults 18-49: 0.9, #2) then claimed the silver with rebroadcasts of "Splash" (3.086 million viewers, #6; adults 18-49: 0.8, #T6) and "20/20: Travel Confidential" (4.470 million viewers, #2; adults 18-49: 0.9, #5).

Next up was FOX (2.582 million viewers, #3; adults 18-49: 0.8, #3) with a new "Cops" (3.360 million viewers, #5; adults 18-49: 1.0, #T3) followed by encores of "Cops" (3.382 million viewers, #4; adults 18-49: 1.0, #T3) and "The Following" (1.793 million viewers, #9; adults 18-49: 0.6, #T8).

And finally, NBC (2.101 million viewers, #4; adults 18-49: 0.6, #4) closed out the night with its mix of "American Ninja Warrior" (1.353 million viewers, #10; adults 18-49: 0.3, #10), "Law & Order: Special Victims Unit" (2.677 million viewers, #7; adults 18-49: 0.6, #T8) and a primetime "Saturday Night Live" (2.274 million viewers, #8; adults 18-49: 0.8, #T6).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/24/12):

CBS (8.06 million viewers, #1; adults 18-49: 2.6, #1) once again was the network to beat with its primetime coverage of the "NCAA Men's Basketball Championship: Syracuse vs. Ohio State" (11.04 million viewers, #1; adults 18-49: 3.6, #1) followed by a repeat of "Hawaii Five-0" (5.45 million viewers, #2; adults 18-49: 1.6, #2) and a new "48 Hours Mystery" (4.54 million viewers, #3; adults 18-49: 1.3, #3).

A distant silver then went to ABC (3.26 million viewers, #2; adults 18-49: 0.7, #2) with encores of "Shark Tank" (2.91 million viewers, #6; adults 18-49: 0.8, #4) and "Dancing With the Stars" (3.44 million viewers, #5; adults 18-49: 0.7, #T5).

Next up was NBC (2.88 million viewers, #3; adults 18-49: 0.5, #T3) with a repeat of "Fairly Legal" (2.22 million viewers, #8; adults 18-49: 0.3, #9) followed by a new "The Firm" (2.83 million viewers, #7; adults 18-49: 0.4, #8) and a repeat of "Law & Order: Special Victims Unit" (3.59 million viewers, #4; adults 18-49: 0.7, #T5).

And finally, FOX (1.67 million viewers, #4; adults 18-49: 0.5, #T3) was likewise out of the hunt with week four of "Q'Viva! The Chosen" (1.67 million viewers, #9; adults 18-49: 0.5, #7).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live" (3.6/9 in metered-market households) with host Anna Faris with musical guest Drake, dominated its time period.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.8 rating, 8 share in adults 18-49.

Source: Nielsen Media Research





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