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[04/05/13 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Bang Theory"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, april 4, 2013)

Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (13.294 million viewers, #1; adults 18-49: 3.1, #1) was the network to beat on Thursday with its mix of "The Big Bang Theory" (16.785 million viewers, #1; adults 18-49: 4.9, #1), "Two and a Half Men" (13.577 million viewers, #3; adults 18-49: 3.8, #2), "Person of Interest" (14.340 million viewers, #2; adults 18-49: 2.7, #T4) and "Elementary" (10.362 million viewers, #5; adults 18-49: 2.1, #7).

FOX (7.734 million viewers, #2; adults 18-49: 2.3, #2) then took home the silver with a new "American Idol" (11.275 million viewers, #4; adults 18-49: 2.8, #3) followed by special Thursday installments of "New Girl" (4.866 million viewers, #8; adults 18-49: 2.0, #8) and "The Mindy Project" (3.522 million viewers, #11; adults 18-49: 1.4, #12).

Next up was ABC (6.870 million viewers, #3; adults 18-49: 2.2, #3) with fresh installments of "Wife Swap" (4.103 million viewers, #10; adults 18-49: 1.2, #13), "Grey's Anatomy" (8.395 million viewers, #6; adults 18-49: 2.7, #T4) and "Scandal" (8.114 million viewers, #7; adults 18-49: 2.7, #T4).

Meanwhile, NBC (3.302 million viewers, #4; adults 18-49: 1.4, #4) offered up its new Thursday lineup of "Community" (2.413 million viewers, #15; adults 18-49: 1.0, #15), "Parks & Recreation" (2.923 million viewers, #13; adults 18-49: 1.5, #11), "The Office" (3.421 million viewers, #12; adults 18-49: 1.7, #9), the relocated "Go On" (2.432 million viewers, #14; adults 18-49: 1.1, #14) and the debut of "Hannibal" (4.311 million viewers, #9; adults 18-49: 1.6, #10).

And finally, repeats of "The Vampire Diaries" (1.159 million viewers, #16; adults 18-49: 0.4, #16) and "Beauty and the Beast" (0.752 million viewers, #17; adults 18-49: 0.2, #17) on The CW (0.955 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.4 rating at 8:00/7:00c and "Beast" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+15.15% - Two and a Half Men (vs. 3/14/13)
+8.89% - The Big Bang Theory (vs. 3/14/13)
+3.85% - Scandal
+3.70% - American Idol
0.00% - The Mindy Project (vs. 4/2/13)
-3.57% - Grey's Anatomy
-6.25% - Parks & Recreation (vs. 3/21/13)
-6.90% - Person of Interest (vs. 3/14/13)
-9.09% - New Girl (vs. 3/26/13)
-9.09% - Community (vs. 3/14/13)
-10.53% - The Office (vs. 3/21/13)
-12.50% - Elementary (vs. 3/14/13)
-14.29% - Wife Swap
-47.62% - Go On (vs. 3/26/13)

Year-to-year changes (adults 18-49):
+77.78% - Hannibal (vs. Awake)
+70.00% - The Office
+40.74% - Two and a Half Men (vs. Rules of Engagement)
+28.57% - Scandal
+25.00% - Parks & Recreation (vs. 30 Rock)
+16.67% - The Big Bang Theory
0.00% - Go On (vs. Up All Night)
-3.57% - Grey's Anatomy
-6.90% - Person of Interest
-12.50% - Elementary (vs. The Mentalist)
-13.04% - New Girl (vs. Touch)
-14.29% - Wife Swap (vs. Missing)
-23.08% - Community
-26.32% - American Idol
-39.13% - The Mindy Project (vs. Touch)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.3/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.9/5.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/5/12):

FOX (10.62 million viewers, #2; adults 18-49: 3.0, #1) clinged to the demo crown on Thursday with fresh installments of "American Idol" (13.79 million viewers, #1; adults 18-49: 3.8, #2) - its Thursday low this season - and "Touch" (7.45 million viewers, #8; adults 18-49: 2.3, #7) - a series low.

CBS (12.28 million viewers, #1; adults 18-49: 2.9, #2) then snagged a close second place with new episodes of "The Big Bang Theory" (13.01 million viewers, #3; adults 18-49: 4.2, #1) - a season low, "Rules of Engagement" (8.79 million viewers, #5; adults 18-49: 2.7, #5) - tied for its season low, "Person of Interest" (13.47 million viewers, #2; adults 18-49: 2.9, #3) and "The Mentalist" (12.48 million viewers, #4; adults 18-49: 2.4, #6) - ties as its series low with regular telecasts.

Next up was ABC (7.56 million viewers, #3; adults 18-49: 2.1, #3) with originals of "Missing" (7.16 million viewers, #9; adults 18-49: 1.4, #9) - tied as its season low - and "Grey's Anatomy" (8.08 million viewers, #6; adults 18-49: 2.8, #4) - its season low - plus the premiere of "Scandal" (7.45 million viewers, #7; adults 18-49: 2.1, #8).

Meanwhile, NBC (2.69 million viewers, #4; adults 18-49: 1.1, #4) offered up its mix of "Community" (3.10 million viewers, #10; adults 18-49: 1.3, #10) - its series low, "30 Rock" (2.82 million viewers, #11; adults 18-49: 1.2, #11) - likewise its series low, a repeat "The Office" (2.55 million viewers, #13; adults 18-49: 1.0, #13), "Up All Night" (2.62 million viewers, #12; adults 18-49: 1.1, #12) - again, its series low - and "Awake" (2.54 million viewers, #14; adults 18-49: 0.9, #14) - its lowest rated telecast to date.

And finally, rebroadcasts of "The Vampire Diaries" (1.11 million viewers, #15; adults 18-49: 0.4, #T15) and "The Secret Circle" (0.82 million viewers, #16; adults 18-49: 0.4, #T15) on The CW (0.96 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" posted a 0.5 rating while "Circle" delivered a 0.5 rating.

Week-to-week changes (adults 18-49):
0.00% - Missing
-3.57% - Rules of Engagement
-6.67% - The Big Bang Theory
-6.67% - Grey's Anatomy (vs. 3/15/12)
-9.52% - American Idol
-10.00% - Awake
-11.11% - The Mentalist
-12.12% - Person of Interest
-15.38% - Up All Night
-17.86% - Touch
-20.00% - 30 Rock
-23.53% - Community

Year-to-year changes (adults 18-49):
+162.50% - Scandal (vs. Private Practice (Repeat))
+115.38% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+62.50% - Community (vs. Community (Repeat))
+20.00% - 30 Rock (vs. Perfect Couples)
+16.67% - The Big Bang Theory
+8.00% - Rules of Engagement
+3.57% - Person of Interest (vs. CSI: Crime Scene Investigation)
-12.50% - Missing (vs. Wipeout (Repeat))
-17.24% - The Mentalist
-21.43% - Up All Night (vs. Parks & Recreation (Repeat))
-30.77% - Awake (vs. 30 Rock (Repeat)/Outsourced)
-32.35% - Touch (vs. Bones)
-37.70% - American Idol

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2 with an encore; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 delayed by Masters coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.3/2 delayed by Masters coverage).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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