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[05/10/13 - 08:26 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Demos for Third Straight Week
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, may 9, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (12.094 million viewers, #1; adults 18-49: 2.7, #1) pulled into the top spot on Thursday with its mix of "The Big Bang Theory" (15.696 million viewers, #1; adults 18-49: 4.6, #1), the season finales of "Two and a Half Men" (12.618 million viewers, #3; adults 18-49: 3.4, #2) and "Person of Interest" (12.979 million viewers, #2; adults 18-49: 2.4, #6) plus a new "Elementary" (9.148 million viewers, #5; adults 18-49: 1.8, #10).

FOX (8.641 million viewers, #2; adults 18-49: 2.4, #T2) then had to settle for second place with a new "American Idol" (11.199 million viewers, #4; adults 18-49: 2.8, #5) and the season finale of "Glee" (6.083 million viewers, #8; adults 18-49: 2.1, #9).

Next up was ABC (7.270 million viewers, #3; adults 18-49: 2.4, #T2) with the return of "Wipeout" (4.325 million viewers, #11; adults 18-49: 1.2, #12) and the penultimate weeks of "Grey's Anatomy" (8.599 million viewers, #7; adults 18-49: 2.9, #4) and "Scandal" (8.887 million viewers, #6; adults 18-49: 3.2, #3).

Meanwhile, NBC (3.279 million viewers, #4; adults 18-49: 1.5, #4) offered up the season finale of "Community" (3.141 million viewers, #12; adults 18-49: 1.3, #11) followed by a repeat of "The Office" (2.399 million viewers, #14; adults 18-49: 1.1, #T13), a new "The Office" (4.326 million viewers, #10; adults 18-49: 2.2, #8), a second "The Office" (4.490 million viewers, #9; adults 18-49: 2.3, #7) and "Hannibal" (2.660 million viewers, #13; adults 18-49: 1.1, #T13).

And finally, originals from "The Vampire Diaries" (2.155 million viewers, #15; adults 18-49: 0.9, #15) and "Beauty and the Beast" (1.293 million viewers, #16; adults 18-49: 0.5, #16) closed out the night on The CW (1.724 million viewers, #5; adults 18-49: 0.7, #5). In the netlet's target demo (women 18-34), "Diaries" delivered a 1.2 rating at 8:00/7:00c and "Beast" a 0.5 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+29.41% - The Office - 9:00
+23.08% - Scandal
+21.05% - The Office - 9:30
+16.67% - Glee
+12.00% - American Idol
+10.00% - Hannibal
+9.68% - Two and a Half Men
+8.33% - Community
0.00% - The Big Bang Theory
0.00% - Grey's Anatomy
0.00% - Person of Interest
0.00% - The Vampire Diaries
0.00% - Beauty and the Beast
-10.00% - Elementary

Year-to-year changes (adults 18-49):
+60.00% - Scandal
+35.29% - The Office - 9:30 (vs. Parks & Recreation)
+25.93% - Two and a Half Men (vs. Rules of Engagement)
+22.22% - Hannibal (vs. Awake)
+9.52% - The Big Bang Theory
+9.09% - Wipeout (vs. Missing)
+5.00% - Glee (vs. Touch)
0.00% - The Office - 9:00
0.00% - Beauty and the Beast (vs. The Secret Circle)
-7.14% - Community
-7.69% - Person of Interest
-14.71% - Grey's Anatomy
-18.18% - The Vampire Diaries
-25.00% - Elementary (vs. The Mentalist)
-28.21% - American Idol

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.5/7.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 1.0/5.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.5/4 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/10/12):

FOX (11.02 million viewers, #2; adults 18-49: 2.9, #1) escaped with the adults 18-49 crown on Thursday thanks to new episodes of "American Idol" (15.10 million viewers, #1; adults 18-49: 3.9, #2) and "Touch" (6.94 million viewers, #7; adults 18-49: 2.0, #T8).

CBS (12.06 million viewers, #1; adults 18-49: 2.8, #2) then was a close second place with the season finale of "The Big Bang Theory" (13.30 million viewers, #2; adults 18-49: 4.2, #1) followed by new episodes of "Rules of Engagement" (8.85 million viewers, #6; adults 18-49: 2.7, #4), "Person of Interest" (12.69 million viewers, #3; adults 18-49: 2.6, #5) and "The Mentalist" (12.42 million viewers, #4; adults 18-49: 2.4, #6).

Next up was ABC (7.47 million viewers, #3; adults 18-49: 2.2, #3) with the penultimate weeks of "Missing" (6.36 million viewers, #9; adults 18-49: 1.1, #T13) - its lowest to date, "Grey's Anatomy" (9.56 million viewers, #5; adults 18-49: 3.4, #3) and "Scandal" (6.48 million viewers, #8; adults 18-49: 2.0, #T8).

Meanwhile, NBC (3.16 million viewers, #4; adults 18-49: 1.4, #4) offered up originals of "Community" (3.12 million viewers, #12; adults 18-49: 1.4, #12) and "30 Rock" (2.95 million viewers, #13; adults 18-49: 1.5, #11) followed by the respective season finales of "The Office" (4.44 million viewers, #10; adults 18-49: 2.2, #7) and "Parks & Recreation" (3.46 million viewers, #11; adults 18-49: 1.7, #10) as well as a new "Awake" (2.50 million viewers, #14; adults 18-49: 0.9, #15).

And finally, the season finales of "The Vampire Diaries" (2.49 million viewers, #15; adults 18-49: 1.1, #T13) and "The Secret Circle" (1.24 million viewers, #16; adults 18-49: 0.5, #16) on The CW (1.86 million viewers, #5; adults 18-49: 0.8, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" posted a 1.7 rating while "Circle" delivered a 0.7 rating.

Week-to-week changes (adults 18-49):
+28.57% - Awake
+7.14% - 30 Rock
+6.25% - Grey's Anatomy
+4.00% - Person of Interest
0.00% - American Idol
0.00% - Rules of Engagement
0.00% - The Mentalist
0.00% - Parks & Recreation
0.00% - Community
0.00% - Missing
0.00% - The Vampire Diaries
-4.35% - The Office
-4.76% - Touch
-4.76% - Scandal
-8.70% - The Big Bang Theory
-16.67% - The Secret Circle

Year-to-year changes (adults 18-49):
+31.25% - The Big Bang Theory
+25.00% - 30 Rock (vs. The Office (Repeat))
+17.39% - Rules of Engagement
+9.68% - Grey's Anatomy
0.00% - Person of Interest (vs. CSI: Crime Scene Investigation)
0.00% - Community
-7.69% - The Mentalist
-13.04% - Scandal (vs. Private Practice)
-15.38% - The Vampire Diaries
-28.57% - The Secret Circle (vs. Nikita)
-29.17% - Parks & Recreation
-31.25% - The Office
-35.29% - Missing (vs. Spring Wipeout)
-37.10% - American Idol
-39.39% - Touch (vs. Bones)
-48.57% - Awake (vs. Parks & Recreation (S)/Outsourced)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.8/9; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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