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[05/11/13 - 09:02 AM]
Friday's Broadcast Ratings: CBS Leads Viewers, ABC Tops Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, may 10, 2013)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.106 million viewers, #2; adults 18-49: 1.4, #1) was the top demo draw on Friday thanks to its mix of a "Shark Tank" (3.388 million viewers, #8; adults 18-49: 0.7, #9) followed by originals from "Shark Tank" (6.077 million viewers, #4; adults 18-49: 1.8, #1) and "20/20" (5.853 million viewers, #5; adults 18-49: 1.7, #2).

CBS (7.962 million viewers, #1; adults 18-49: 1.2, #2) then remained the most-watched network with a new "Undercover Boss" (6.926 million viewers, #3; adults 18-49: 1.6, #3) alongside the season finales of "Vegas" (7.060 million viewers, #2; adults 18-49: 0.9, #8) and "Blue Bloods" (9.902 million viewers, #1; adults 18-49: 1.1, #T5).

Next up was NBC (3.920 million viewers, #3; adults 18-49: 0.9, #T3) with the season finale of "Fashion Star" (2.459 million viewers, #11; adults 18-49: 0.5, #11) plus newsmagazines "Dateline NBC" (4.524 million viewers, #7; adults 18-49: 1.1, #T5) and "Rock Center With Brian Williams" (4.778 million viewers, #6; adults 18-49: 1.2, #4).

Sharing the bronze was FOX (2.917 million viewers, #4; adults 18-49: 0.9, #T3) and its season finales of "Kitchen Nightmares" (3.326 million viewers, #9; adults 18-49: 1.1, #T5) and "Touch" (2.508 million viewers, #10; adults 18-49: 0.6, #10).

And finally, a new "Nikita" (1.090 million viewers, #12; adults 18-49: 0.2, #12) and a repeat of "Supernatural" (0.596 million viewers, #13; adults 18-49: 0.1, #13) closed out the evening for The CW (0.843 million viewers, #5; adults 18-49: 0.2, #5). In the netlet's target demo (women 18-34), "Nikita" delivered a 0.2 rating at 8:00/7:00c and "Supernatural" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+33.33% - Undercover Boss
+9.09% - Rock Center With Brian Williams
+6.25% - 20/20
+5.88% - Shark Tank
0.00% - Kitchen Nightmares
0.00% - Vegas
0.00% - Touch
-8.33% - Dateline NBC
-15.38% - Blue Bloods
-28.57% - Fashion Star
-33.33% - Nikita

Year-to-year changes (adults 18-49):
+45.45% - Undercover Boss
+21.43% - 20/20
+12.50% - Shark Tank (vs. Primetime: What Would You Do?)
0.00% - Rock Center With Brian Williams (vs. Dateline NBC)
0.00% - Kitchen Nightmares (vs. The Finder)
-8.33% - Dateline NBC (vs. Grimm)
-15.38% - Blue Bloods
-18.18% - Vegas (vs. CSI: NY)
-37.50% - Fashion Star (vs. Who Do You Think You Are?)
-40.00% - Touch (vs. Fringe)
-50.00% - Nikita

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/11/12):

ABC (4.99 million viewers, #2; adults 18-49: 1.5, #1) was the top demo draw on Friday thanks to new episodes of "Shark Tank" (5.55 million viewers, #4; adults 18-49: 1.6, #T1), "Primetime: What Would You Do?" (4.79 million viewers, #5; adults 18-49: 1.6, #T1) and "20/20" (4.65 million viewers, #7; adults 18-49: 1.4, #3).

CBS (8.45 million viewers, #1; adults 18-49: 1.2, #2) then remained the most-watched network thanks to the season finales of "Undercover Boss" (5.75 million viewers, #3; adults 18-49: 1.1, #T7), "CSI: NY" (9.03 million viewers, #2; adults 18-49: 1.1, #T7) and "Blue Bloods" (10.66 million viewers, #1; adults 18-49: 1.3, #4).

Next up was NBC (4.62 million viewers, #3; adults 18-49: 1.1, #T3) and its original mix of "Who Do You Think You Are?" (4.76 million viewers, #6; adults 18-49: 0.8, #11), "Grimm" (4.48 million viewers, #9; adults 18-49: 1.2, #T5) and "Dateline NBC" (4.64 million viewers, #8; adults 18-49: 1.2, #T5).

Meanwhile, FOX (3.66 million viewers, #4; adults 18-49: 1.1, #T3) served up the season finales of "The Finder" (4.16 million viewers, #10; adults 18-49: 1.1, #T7) and "Fringe" (3.17 million viewers, #11; adults 18-49: 1.0, #10).

And finally, The CW (1.53 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening with new episodes of "Nikita" (1.38 million viewers, #13; adults 18-49: 0.4, #13) and "Supernatural" (1.68 million viewers, #12; adults 18-49: 0.7, #12).

Week-to-week changes (adults 18-49):
+14.29% - Primetime: What Would You Do?
+11.11% - Fringe
+10.00% - The Finder
0.00% - Supernatural
0.00% - Nikita
-5.88% - Shark Tank
-6.67% - 20/20
-7.14% - Blue Bloods
-7.69% - Dateline NBC
-7.69% - Grimm
-11.11% - Who Do You Think You Are?
-15.38% - CSI: NY
-21.43% - Undercover Boss

Year-to-year changes (adults 18-49):
+33.33% - Primetime: What Would You Do?
+23.08% - Shark Tank
+16.67% - 20/20
+14.29% - Who Do You Think You Are? (vs. Friday Night Lights)
-13.33% - Blue Bloods
-14.29% - Dateline NBC
-14.29% - Grimm (vs. Dateline NBC)
-15.38% - Undercover Boss (vs. Flashpoint)
-23.08% - Fringe (vs. Kitchen Nightmares (Repeat))
-26.67% - The Finder (vs. Kitchen Nightmares)
-26.67% - CSI: NY (vs. CSI: NY)
-46.15% - Supernatural (vs. Smallville)
-69.23% - Nikita (vs. Smallville)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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