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[03/07/14 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Week in a Row
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/6/14):

CBS (10.690 million viewers, #1; adults 18-49: 2.7, #1) was the top draw for the second week in a row with its mix of "The Big Bang Theory" (17.911 million viewers, #1; adults 18-49: 5.2, #1), "The Millers" (11.779 million viewers, #2; adults 18-49: 3.0, #2), "Two and a Half Men" (10.452 million viewers, #3; adults 18-49: 2.7, #4), "The Crazy Ones" (7.057 million viewers, #8; adults 18-49: 1.7, #T7) and "Elementary" (8.469 million viewers, #5; adults 18-49: 1.7, #T7).

ABC (6.579 million viewers, #3; adults 18-49: 2.1, #2) then took home the silver with the return of "Once Upon a Time in Wonderland" (3.140 million viewers, #12; adults 18-49: 0.8, #T14) alongside new episodes of "Grey's Anatomy" (8.170 million viewers, #7; adults 18-49: 2.6, #5) and "Scandal" (8.426 million viewers, #6; adults 18-49: 2.8, #3).

Next up was FOX (6.642 million viewers, #2; adults 18-49: 1.5, #3) with a new "American Idol" (9.706 million viewers, #4; adults 18-49: 2.2, #6) and the Friday-bound "Rake" (3.578 million viewers, #10; adults 18-49: 0.8, #T14).

Meanwhile, NBC (3.323 million viewers, #4; adults 18-49: 1.1, #4) offered up originals from "Community" (2.787 million viewers, #14; adults 18-49: 1.0, #T12), "Parks & Recreation" (2.890 million viewers, #13; adults 18-49: 1.2, #T9), "Hollywood Game Night" (3.330 million viewers, #11; adults 18-49: 1.1, #11) and "Parenthood" (3.801 million viewers, #9; adults 18-49: 1.2, #T9).

And finally, fresh installments of "The Vampire Diaries" (2.182 million viewers, #15; adults 18-49: 1.0, #T12) and "Reign" (1.765 million viewers, #16; adults 18-49: 0.7, #16) on The CW (1.974 million viewers, #5; adults 18-49: 0.8, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.4 rating at 8:00/7:00c and "Reign" a 1.0 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+40.00% - Reign
+20.00% - Parks & Recreation
+11.11% - The Vampire Diaries
+9.09% - Parenthood
+8.00% - Two and a Half Men
+7.14% - The Millers
+6.25% - Elementary
+6.12% - The Big Bang Theory
0.00% - Community
0.00% - Rake
-4.35% - American Idol
-8.33% - Hollywood Game Night
-10.53% - The Crazy Ones
-11.11% - Once Upon a Time in Wonderland (vs. 12/12/13)
-13.33% - Grey's Anatomy
-15.15% - Scandal

Year-to-year changes (adults 18-49):
+180.00% - Scandal (vs. Scandal (Repeat))
+150.00% - The Vampire Diaries (vs. The Vampire Diaries (Repeat))
+136.36% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+133.33% - Reign (vs. Beauty and the Beast (Repeat))
+20.00% - Parks & Recreation (vs. Parks & Recreation (Repeat))
+20.00% - Parenthood (vs. Law & Order: Special Victims Unit (Repeat))
+10.00% - Hollywood Game Night (vs. The Office (Repeat)/1600 Penn)
+6.25% - Elementary (vs. Elementary (Repeat))
-3.57% - Two and a Half Men (vs. Person of Interest)
-3.70% - The Big Bang Theory
-23.08% - The Millers (vs. Two and a Half Men)
-33.33% - Once Upon a Time in Wonderland (vs. Shark Tank (Repeat))
-33.33% - Community (vs. Community (Repeat))
-37.14% - American Idol
-39.29% - The Crazy Ones (vs. Person of Interest)
-68.00% - Rake (vs. Glee)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/9; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.3/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/7/13):

FOX (10.557 million viewers, #2; adults 18-49: 3.1, #1) slipped into the top spot on Thursday with a special 90-minute "American Idol" (12.892 million viewers, #4; adults 18-49: 3.5, #3) and a new "Glee" (7.053 million viewers, #6; adults 18-49: 2.5, #5).

CBS (12.868 million viewers, #1; adults 18-49: 3.0, #2) then had to settle for second place despite originals from "The Big Bang Theory" (17.432 million viewers, #1; adults 18-49: 5.4, #1), "Two and a Half Men" (13.556 million viewers, #3; adults 18-49: 3.9, #2), "Person of Interest" (14.393 million viewers, #2; adults 18-49: 2.8, #4) and a repeat of "Elementary" (8.717 million viewers, #5; adults 18-49: 1.6, #6).

Next up was ABC (3.932 million viewers, #3; adults 18-49: 1.1, #T3) and its all-repeat lineup of "Shark Tank" (4.397 million viewers, #7; adults 18-49: 1.2, #8), "Grey's Anatomy" (3.702 million viewers, #9; adults 18-49: 1.1, #T9) and "Scandal" (3.698 million viewers, #10; adults 18-49: 1.0, #T11).

Meanwhile, NBC (3.009 million viewers, #4; adults 18-49: 1.1, #T3) offered up a new "Community" (3.362 million viewers, #11; adults 18-49: 1.5, #7), repeats of "Parks & Recreation" (2.344 million viewers, #13; adults 18-49: 1.0, #T11) and "The Office" (2.420 million viewers, #12; adults 18-49: 1.1, #T9) plus an original "1600 Penn" (2.181 million viewers, #14; adults 18-49: 0.9, #14) and a rebroadcast of "Law & Order: Special Victims Unit" (3.872 million viewers, #8; adults 18-49: 1.0, #T11).

And finally, repeats of "The Vampire Diaries" (1.056 million viewers, #15; adults 18-49: 0.4, #15) and "Beauty and the Beast" (0.757 million viewers, #16; adults 18-49: 0.3, #16) on The CW (0.906 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.5 rating at 8:00/7:00c and "Beast" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+47.06% - Glee (vs. 2/14/13)
+36.36% - Community
0.00% - The Big Bang Theory (vs. 2/21/13)
0.00% - Two and a Half Men (vs. 2/21/13)
0.00% - 1600 Penn
-3.45% - Person of Interest (vs. 2/21/13)
-7.89% - American Idol

Year-to-year changes (adults 18-49):
+8.70% - Glee (vs. The Finder)
+7.14% - Community (vs. 30 Rock)
+5.88% - The Big Bang Theory
-2.50% - Two and a Half Men (vs. The Big Bang Theory (Repeat))
-17.65% - Person of Interest
-27.08% - American Idol
-47.06% - 1600 Penn (vs. Up All Night)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.5/7 with an encore; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) tied "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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