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[05/04/14 - 09:02 AM]
Saturday's Broadcast Ratings: "Dateline Saturday Night Mystery" Keep NBC in Front
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (5/3/14):

NBC (4.512 million viewers, #1; adults 18-49: 0.8, #1) was the top draw on Saturday thanks to a two-hour "Dateline Saturday Night Mystery" (5.408 million viewers, #1; adults 18-49: 0.8, #T1) and a repeat of "Saturday Night Live" (2.721 million viewers, #3; adults 18-49: 0.8, #T1).

ABC (2.407 million viewers, #3; adults 18-49: 0.7, #2) then claimed the silver with the feature "Transformers" (2.407 million viewers, #4; adults 18-49: 0.7, #4).

Next up was CBS (3.067 million viewers, #2; adults 18-49: 0.5, #3) and repeats of "2 Broke Girls" (2.003 million viewers, #6; adults 18-49: 0.4, #T5), "Friend with Better Lives" (1.817 million viewers, #7; adults 18-49: 0.4, #T5) and "The Mentalist" (2.297 million viewers, #5; adults 18-49: 0.3, #T8) plus a new "48 Hours" (4.994 million viewers, #2; adults 18-49: 0.8, #T1).

And finally, FOX (0.873 million viewers, #4; adults 18-49: 0.3, #4) closed out the evening with its mix of "The Simpsons" (1.117 million viewers, #8; adults 18-49: 0.4, #T5), "24: Live Another Day - Jack Is Back" (1.054 million viewers, #9; adults 18-49: 0.3, #T8) and "The Following" (0.660 million viewers, #10; adults 18-49: 0.2, #10).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Andrew Garfield and musical guest Coldplay, averaged a 3.9/10 in household results in Nielsen's 56 metered markets and a 2.0/9 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in metered market households and adults 18-49 in the Local People Meters ahead of all primetime programs on the Big 4 networks in both measures. With its first original in three weeks, "SNL" retained 100% of its prior rating in metered market households (3.9/10 on April 12 with host Seth Rogen and musical guest Ed Sheeran).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/4/13):

CBS (4.240 million viewers, #1; adults 18-49: 0.7, #T1) was the most-watched network on a low-key Saturday thanks to its mix of "Person of Interest" (2.952 million viewers, #5; adults 18-49: 0.4, #T11), "48 Hours" (4.127 million viewers, #2; adults 18-49: 0.6, #T6) and a second "48 Hours" (5.643 million viewers, #1; adults 18-49: 1.0, #1).

FOX (2.267 million viewers, #4; adults 18-49: 0.7, #T1) then shared the demo crown with a new "Cops" (2.728 million viewers, #6; adults 18-49: 0.8, #T3), the season finale of "Cops" (3.157 million viewers, #4; adults 18-49: 0.9, #2) and a rebroadcast of "The Following" (1.592 million viewers, #12; adults 18-49: 0.5, #T8).

Next up was ABC (2.754 million viewers, #2; adults 18-49: 0.6, #T3) with a new "Bet on Your Baby" (2.264 million viewers, #10; adults 18-49: 0.4, #T11) alongside repeats of "20/20 Saturday" (2.571 million viewers, #7; adults 18-49: 0.5, #T8) and a second "20/20 Saturday" (3.427 million viewers, #3; adults 18-49: 0.8, #T3).

And finally, a new "Smash" (2.282 million viewers, #9; adults 18-49: 0.5, #T8) and encores of "The Voice" (2.210 million viewers, #11; adults 18-49: 0.6, #T6) and "Saturday Night Live" (2.326 million viewers, #8; adults 18-49: 0.7, #5) on NBC (2.272 million viewers, #3; adults 18-49: 0.6, #T3) closed out the evening.

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host Zach Galifianakis and musical guest Of Monsters and Men, averaged a 4.4/11 in metered-market households, to deliver the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

* In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.5 rating, 12 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

Source: Nielsen Media Research





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