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[07/31/14 - 08:32 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Splits Demos with CBS
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (7/30/14):

NBC (7.500 million viewers, #1; adults 18-49: 1.5, #T1) was the most-watched network on Wednesday with a "America's Got Talent" (6.289 million viewers, #3; adults 18-49: 1.2, #3) recap followed by new episodes of "America's Got Talent" (10.608 million viewers, #1; adults 18-49: 2.2, #T1) and "Taxi Brooklyn" (5.602 million viewers, #5; adults 18-49: 1.1, #T4).

CBS (5.708 million viewers, #2; adults 18-49: 1.5, #T1) then shared top demo honors with its revised lineup of "Big Brother 16" (6.487 million viewers, #2; adults 18-49: 2.2, #T1), "Criminal Minds" (4.733 million viewers, #6; adults 18-49: 1.1, #T4) and "Extant" (5.905 million viewers, #4; adults 18-49: 1.1, #T4).

Next up was FOX (3.493 million viewers, #4; adults 18-49: 1.1, #3) and its mainstay "So You Think You Can Dance" (3.493 million viewers, #11; adults 18-49: 1.1, #T4).

Meanwhile, ABC (3.582 million viewers, #3; adults 18-49: 0.9, #4) served up repeats of "The Middle" (4.059 million viewers, #7; adults 18-49: 0.9, #T10), "The Goldbergs" (3.547 million viewers, #9; adults 18-49: 0.9, #T10), "Modern Family" (3.604 million viewers, #8; adults 18-49: 1.0, #T8), another "The Middle" (3.278 million viewers, #12; adults 18-49: 1.0, #T8) and a new "Motive" (3.502 million viewers, #10; adults 18-49: 0.7, #12).

And finally, the premiere of "Penn & Teller: Fool Us" (1.761 million viewers, #13; adults 18-49: 0.5, #13) and a repeat "The 100" (0.546 million viewers, #14; adults 18-49: 0.2, #14) closed out the night on The CW (1.153 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), the former delivered a 0.4 rating while the latter posted a 0.2 rating.

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 1.8/5; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/31/13):

NBC (6.909 million viewers, #1; adults 18-49: 1.7, #1) was the top draw on Wednesday with its mix of an "America's Got Talent" (6.604 million viewers, #2; adults 18-49: 1.5, #4) repeat followed by originals from "America's Got Talent" (9.968 million viewers, #1; adults 18-49: 2.3, #1) and "Camp" (4.155 million viewers, #7; adults 18-49: 1.2, #T5).

FOX (4.013 million viewers, #3; adults 18-49: 1.6, #2) then was a close second place with a rebroadcast of "MasterChef" (2.616 million viewers, #12; adults 18-49: 1.0, #T7) followed by a new "MasterChef" (5.410 million viewers, #5; adults 18-49: 2.2, #2).

Next up was CBS (5.708 million viewers, #2; adults 18-49: 1.4, #3) and its mix of "Big Brother 15" (6.107 million viewers, #4; adults 18-49: 2.0, #3), "Criminal Minds" (4.791 million viewers, #6; adults 18-49: 1.0, #T7) and "CSI: Crime Scene Investigation" (6.225 million viewers, #3; adults 18-49: 1.2, #T5).

Meanwhile, ABC (3.178 million viewers, #4; adults 18-49: 0.8, #4) offered up repeats of "The Middle" (3.630 million viewers, #8; adults 18-49: 0.8, #11), "Suburgatory" (2.865 million viewers, #11; adults 18-49: 0.7, #12), "Modern Family" (3.275 million viewers, #10; adults 18-49: 0.9, #T9) and "The Neighbors" (2.335 million viewers, #13; adults 18-49: 0.6, #13) plus a new "The Lookout" (3.483 million viewers, #9; adults 18-49: 0.9, #T9).

And finally, second runs of "Arrow" (1.172 million viewers, #14; adults 18-49: 0.3, #14) and "Capture" (0.774 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.973 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.3 rating at 8:00/7:00c and "Capture" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+12.50% - The Lookout
+9.09% - Camp
0.00% - America's Got Talent
-4.35% - MasterChef
-9.09% - Big Brother 15

Year-to-year changes (adults 18-49):
+214.29% - MasterChef (vs. So You Think You Can Dance (Repeat))
+12.50% - The Lookout (vs. Final Witness)
+5.26% - Big Brother 15
-76.29% - America's Got Talent (vs. 2012 Summer Olympics)
-87.63% - Camp (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.6/3.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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