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[08/09/14 - 08:40 AM]
Friday's Broadcast Ratings: ABC Claims Top Spot in Adults 18-49
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (8/8/14):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

ABC (4.917 million viewers, #2; adults 18-49: 1.2, #1) was the demo champ on Friday with its mix of "Shark Tank" (5.381 million viewers, #3; adults 18-49: 1.2, #T1), "Primetime: What Would You Do?" (4.451 million viewers, #7; adults 18-49: 1.2, #T1) and "20/20" (4.920 million viewers, #5; adults 18-49: 1.1, #4).

NBC (4.694 million viewers, #3; adults 18-49: 1.1, #2) then claimed the silver with repeats of "Running Wild with Bear Grylls" (3.015 million viewers, #10; adults 18-49: 0.7, #T9) and "Dateline NBC" (5.534 million viewers, #2; adults 18-49: 1.2, #T1).

Next up was FOX (3.203 million viewers, #4; adults 18-49: 0.9, #3) with encores of "MasterChef" (3.063 million viewers, #9; adults 18-49: 0.9, #T5) and "Bones" (3.342 million viewers, #8; adults 18-49: 0.9, #T5).

Meanwhile, CBS (5.227 million viewers, #1; adults 18-49: 0.7, #4) offered up second runs of "CSI: Crime Scene Investigation" (5.059 million viewers, #4; adults 18-49: 0.8, #T7), "Hawaii Five-0" (4.860 million viewers, #6; adults 18-49: 0.7, #T9) and "Blue Bloods" (5.762 million viewers, #1; adults 18-49: 0.8, #T7).

And finally, The CW (1.617 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with its combination of "Masters of Illusion" (1.590 million viewers, #12; adults 18-49: 0.4, #T11), "Whose Line Is It Anyway?" (1.481 million viewers, #13; adults 18-49: 0.4, #T11) and "Penn & Teller: Fool Us" (1.699 million viewers, #11; adults 18-49: 0.4, #T11). In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.4 and 0.3 rating, respectively.

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.6/2, delayed by PGA Golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.1/1, delayed by PGA Golf coverage).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/9/13):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

ABC (5.442 million viewers, #3; adults 18-49: 1.6, #1) lead the demo charge on Friday with a repeat of "Shark Tank" (6.234 million viewers, #2; adults 18-49: 1.8, #1) followed by the season finale of "Primetime: Would You Fall for That?" (5.047 million viewers, #6; adults 18-49: 1.5, #3) and a new "20/20" (5.047 million viewers, #7; adults 18-49: 1.4, #4).

NBC (5.454 million viewers, #2; adults 18-49: 1.4, #2) then took home the silver with encores of "Betty White's Off Their Rockers" (3.736 million viewers, #10; adults 18-49: 0.9, #T10), another "Betty White's Off Their Rockers" (3.807 million viewers, #9; adults 18-49: 1.0, #9) and a two-hour "Dateline NBC" (6.295 million viewers, #1; adults 18-49: 1.6, #2).

Next up was CBS (5.613 million viewers, #1; adults 18-49: 1.1, #3) with second runs of "Undercover Boss" (5.440 million viewers, #4; adults 18-49: 1.2, #5), "Hawaii Five-0" (5.284 million viewers, #5; adults 18-49: 1.1, #T6) and "Blue Bloods" (6.116 million viewers, #3; adults 18-49: 1.1, #T6).

Meanwhile, FOX (3.504 million viewers, #4; adults 18-49: 1.0, #4) offered up repeats of "Bones" (4.134 million viewers, #8; adults 18-49: 1.1, #T6) and "The Following" (2.876 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, The CW (1.656 million viewers, #5; adults 18-49: 0.6, #5) served up a repeat of "America's Next Top Model" (1.393 million viewers, #13; adults 18-49: 0.5, #T12) plus a new "America's Next Top Model" (1.920 million viewers, #12; adults 18-49: 0.7, #T12). In the netlet's target demo (women 18-34), "Top Model" delivered a 0.4 rating at 8:00/7:00c and a 0.8 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+66.67% - Primetime: Would You Fall for That?
+60.00% - Dateline NBC
+27.27% - 20/20
+16.67% - America's Next Top Model

Year-to-year changes (adults 18-49):
+133.33% - America's Next Top Model (vs. Nikita (Repeat))
+36.36% - Primetime: Would You Fall for That? (vs. 20/20 (Repeat))
+16.67% - 20/20 (vs. 20/20 (Repeat))
-71.93% - Dateline NBC (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/2, delayed by golf). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.1/1, delayed by golf).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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