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[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (8/29/14):

[EDITOR'S NOTE: Due to significant local NFL pre-season preemptions, all Fast Nationals are inflated.]

NBC (3.805 million viewers, #2; adults 18-49: 0.8, #T1) and ABC (3.694 million viewers, #3; adults 18-49: 0.8, #T1) shared the demo crown on Friday as the latter served up its mix of "Last Man Standing" (3.441 million viewers, #7; adults 18-49: 0.6, #T8), another "Last Man Standing" (3.364 million viewers, #8; adults 18-49: 0.7, #T4), "Shark Tank" (3.860 million viewers, #5; adults 18-49: 1.0, #1) and "20/20" (3.821 million viewers, #6; adults 18-49: 0.8, #3).

The Peacock then served up its duo of "Running Wild with Bear Grylls" (2.275 million viewers, #9; adults 18-49: 0.6, #T8) and "Dateline NBC" (4.569 million viewers, #4; adults 18-49: 0.9, #2).

Next up was CBS (5.318 million viewers, #1; adults 18-49: 0.7, #3) with repeats of "CSI: Crime Scene Investigation" (4.911 million viewers, #3; adults 18-49: 0.6, #T8), "Hawaii Five-0" (5.332 million viewers, #2; adults 18-49: 0.7, #T4) and "Blue Bloods" (5.712 million viewers, #1; adults 18-49: 0.7, #T4).

Meanwhile, FOX (2.107 million viewers, #4; adults 18-49: 0.6, #4) offered up second runs of "MasterChef" (2.117 million viewers, #10; adults 18-49: 0.7, #T4) and "Bones" (2.097 million viewers, #11; adults 18-49: 0.5, #11).

And finally, a new "Masters of Illusion" (1.383 million viewers, #12; adults 18-49: 0.4, #T12), a repeat "Whose Line Is It Anyway?" (1.237 million viewers, #13; adults 18-49: 0.4, #T12) and an encore of "America's Next Top Model" (0.945 million viewers, #14; adults 18-49: 0.3, #14) closed out the night on The CW (1.127 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.3 and 0.3 rating, respectively.

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/30/13):

CBS (4.792 million viewers, #1; adults 18-49: 0.7, #3) was the most-watched network on Friday with its mix of "Undercover Boss" (5.290 million viewers, #1; adults 18-49: 0.8, #4), "Hawaii Five-0" (4.067 million viewers, #5; adults 18-49: 0.5, #T11) and "Blue Bloods" (5.018 million viewers, #2; adults 18-49: 0.7, #T5).

NBC (4.330 million viewers, #2; adults 18-49: 0.9, #T1) and ABC (3.651 million viewers, #3; adults 18-49: 0.9, #T1) however split the demo crown with the former serving up repeats of "Betty White's Off Their Rockers" (3.040 million viewers, #8; adults 18-49: 0.7, #T5), another "Betty White's Off Their Rockers" (3.005 million viewers, #9; adults 18-49: 0.7, #T5) and a two-hour "Dateline NBC" (4.984 million viewers, #3; adults 18-49: 1.0, #3).

As for ABC, the Alphabet offered up repeats of "Last Man Standing" (3.334 million viewers, #7; adults 18-49: 0.6, #T9), "The Neighbors" (2.541 million viewers, #11; adults 18-49: 0.6, #T9), "Shark Tank" (3.741 million viewers, #6; adults 18-49: 1.1, #T1) plus a new "20/20" (4.276 million viewers, #4; adults 18-49: 1.1, #T1).

Meanwhile, FOX (2.168 million viewers, #4; adults 18-49: 0.5, #4) went with second runs of "Bones" (2.967 million viewers, #10; adults 18-49: 0.7, #T5) and "The Following" (1.369 million viewers, #12; adults 18-49: 0.4, #13).

And finally, The CW (1.004 million viewers, #5; adults 18-49: 0.4, #5) wrapped the night with its combination of "Perfect Score" (0.757 million viewers, #15; adults 18-49: 0.2, #15), another "Perfect Score" (0.814 million viewers, #14; adults 18-49: 0.3, #14) and "America's Next Top Model" (1.223 million viewers, #13; adults 18-49: 0.5, #T11). In the netlet's target demo (women 18-34), "Score" delivered a 0.3 and a 0.3 rating at 8:00/7:00c and "Top Model" a 0.7 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+66.67% - America's Next Top Model
+22.22% - 20/20
0.00% - Dateline NBC
-33.33% - Perfect Score

Year-to-year changes (adults 18-49):
+150.00% - America's Next Top Model (vs. Nikita (Repeat))
+53.85% - Dateline NBC (vs. Grimm (Repeat)/Dateline NBC)
+10.00% - 20/20 (vs. 20/20 (Repeat))
-50.00% - Perfect Score (vs. America's Next Top Model)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 1.9/7; and ABC's "Jimmy Kimmel Live," 1.7/5 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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