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[01/08/17 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Playoffs Open on Top for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (1/7/17):

NBC (21.871 million viewers, #1; adults 18-49: 6.8, #1) was of course the top draw on Saturday with its coverage of "NFC Wild Card Game: Detroit at Seattle" (21.871 million viewers, #1; adults 18-49: 6.8, #1).

ABC (4.167 million viewers, #2; adults 18-49: 1.0, #2) then claimed a distant second with encores of "To Tell the Truth" (5.288 million viewers, #2; adults 18-49: 1.4, #2) and "Truth and Lies: The Menendez Brothers" (3.606 million viewers, #3; adults 18-49: 0.8, #3).

Next up was CBS (3.225 million viewers, #3; adults 18-49: 0.4, #3) with the formal debut of "Ransom" (3.264 million viewers, #5; adults 18-49: 0.4, #T5) followed by a repeat "Criminal Minds" (2.947 million viewers, #6; adults 18-49: 0.4, #T5) and a new "48 Hours" (3.463 million viewers, #4; adults 18-49: 0.5, #4).

And finally, repeats of "Sleepy Hollow" (1.038 million viewers, #7; adults 18-49: 0.3, #T7) and "Star" (0.996 million viewers, #8; adults 18-49: 0.3, #T7) on FOX (1.017 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," airing from 12-1:30 a.m. ET with host with host Tom Hanks and musical guest Lady Gaga, averaged a 3.9/11 in households in Nielsen's 56 metered markets and a 1.8/9 in 18-49 in the 25 markets with local people meters.

· It's the highest-rated "Saturday Night Live" encore in four years in metered-market households, with last night's 3.9 in 18-49 the show's best since Jan. 5, 2013 (4.6 with host Louis C.K. and musical guest fun).

· In 18-49 in the local people meters, "Saturday Night Live" generated its highest rating for a rebroadcast in three years, since the Jan. 11, 2014 encore hosted by Jimmy Fallon with musical guest Justin Timberlake averaged a 2.0.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.280 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.25 rating in 18-49 nationally and 7.525 million viewers overall, and in L+7, "SNL" grew to a 3.55 in 18-49 and 10.805 million viewers.

· Versus the same point last season, "SNL" originals are up +27% in 18-49 nationally (3.55 vs. 2.79) and +2.317 million persons or +27% in total viewers (10.805 million vs. 8.488 million).

· The average 10.805 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (12.308 million for that season's first nine originals).

· The 3.55 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.34 for that season's first eleven originals).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/9/16):

CBS (27.512 million viewers, #1; adults 18-49: 8.8, #1) overshadowed the competition on Saturday with its coverage of the "AFC Wild Card Game: Pittsburgh at Cincinnati" (27.512 million viewers, #1; adults 18-49: 8.8, #1).

ABC (3.428 million viewers, #3; adults 18-49: 0.9, #2) then was king of the leftover audience with its marathon of "Black-ish" (4.185 million viewers, #3; adults 18-49: 1.2, #2), another "Black-ish" (2.976 million viewers, #5; adults 18-49: 0.9, #T3), yet another "Black-ish" (2.696 million viewers, #7; adults 18-49: 0.8, #5), even more "Black-ish" (2.440 million viewers, #8; adults 18-49: 0.7, #T6) and "20/20 Saturday" (4.136 million viewers, #4; adults 18-49: 0.9, #T3).

Next up was NBC (3.959 million viewers, #2; adults 18-49: 0.7, #3) with a two-hour "Dateline NBC" (4.521 million viewers, #2; adults 18-49: 0.7, #T6) and an encore of "Shades of Blue" (2.835 million viewers, #6; adults 18-49: 0.6, #8).

And finally, repeats of "Cooper Barrett's Guide to Surviving Life" (1.000 million viewers, #9; adults 18-49: 0.3, #9), "Bordertown" (0.665 million viewers, #11; adults 18-49: 0.2, #T10) and "Rosewood" (0.798 million viewers, #10; adults 18-49: 0.2, #T10) on FOX (0.815 million viewers, #4; adults 18-49: 0.2, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· A encore telecast of "Saturday Night Live," with hosts Tina Fey & Amy Poehler and musical guest Bruce Springsteen and the E Street Band (3.0/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) matched the show's highest 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" equaled the show's highest rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars). The 3.0 in households ties the high for an "SNL" encore since Oct. 24 (3.1/8 with host and musical guest Miley Cyrus).

· Note that "SNL" adds significant viewership via time-shifting, growing by +52% going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.84 rating to a 2.79), and by +2.252 million persons in total viewers (6.236 million to 8.488 million).

Source: Nielsen Media Research





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