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[09/12/17 - 04:04 PM]
Sunday's Broadcast Ratings: "Sunday Night Football" Begins Its Reign for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (9/10/17):

[Note: Fast affiliate ratings are inaccurate for live sports.]

NBC (19.265 million viewers, #1; adults 18-49: 7.1, #1) began its annual Sunday reign with the return of "Football Night in America #1" (6.988 million viewers, #8; adults 18-49: 2.3, #T6), "Football Night in America #2" (10.294 million viewers, #5; adults 18-49: 3.7, #5), "Football Night in America #3" (16.763 million viewers, #3; adults 18-49: 6.0, #2) and "Sunday Night Football" (21.559 million viewers, #1; adults 18-49: 8.0, #1).

FOX (8.161 million viewers, #2; adults 18-49: 2.8, #2) then was the silver draw with its mix of "NFL Overrun" (17.607 million viewers, #2; adults 18-49: 5.9, #3), "The OT" (11.771 million viewers, #4; adults 18-49: 4.2, #4), the premiere of "The Orville" (7.320 million viewers, #7; adults 18-49: 2.3, #T6) plus repeats from "The Simpsons" (2.677 million viewers, #15; adults 18-49: 1.0, #T11) and "Family Guy" (2.274 million viewers, #16; adults 18-49: 0.8, #14).

Next up was ABC (5.494 million viewers, #3; adults 18-49: 1.1, #3) and its lineup of "20/20 - Hurricane Irma: Monster Storm" (5.692 million viewers, #10; adults 18-49: 1.0, #T11), a repeat "Celebrity Family Feud" (5.080 million viewers, #12; adults 18-49: 1.0, #T11) and "The 2018 Miss America Competition" (5.603 million viewers, #11; adults 18-49: 1.2, #9).

And finally, CBS (5.445 million viewers, #4; adults 18-49: 1.0, #4) closed out the night with "60 Minutes" (8.161 million viewers, #6; adults 18-49: 1.1, #10), "Big Brother 19" (6.526 million viewers, #9; adults 18-49: 1.9, #8) and repeats of "NCIS: Los Angeles" (3.697 million viewers, #13; adults 18-49: 0.6, #15) and "Hawaii Five-0" (3.397 million viewers, #14; adults 18-49: 0.5, #16).

Week-to-week changes (adults 18-49):
+18.75% - Big Brother 19

Year-to-year changes (adults 18-49):
+66.67% - 20/20 - Hurricane Irma: Monster Storm (vs. America's Funniest Home Videos (Repeat))
+21.05% - The Orville (vs. Son of Zorn/The Simpsons (Repeat))
+15.63% - Football Night in America #2
+9.52% - Football Night in America #1
+6.67% - Sunday Night Football
+5.56% - Big Brother 19
0.00% - Football Night in America #3
-7.69% - The 2018 Miss America Competition


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/11/16):

NBC (18.521 million viewers, #1; adults 18-49: 6.7, #1) was of course the network to beat on Sunday with the return of "Football Night in America #1" (6.433 million viewers, #9; adults 18-49: 2.1, #7), "Football Night in America #2" (9.286 million viewers, #5; adults 18-49: 3.2, #5), "Football Night in America #3" (17.136 million viewers, #3; adults 18-49: 6.0, #3) and "Sunday Night Football" (20.645 million viewers, #2; adults 18-49: 7.5, #2).

Second place then went to FOX (8.997 million viewers, #2; adults 18-49: 3.2, #2) with its mix of "NFL Overrun" (23.214 million viewers, #1; adults 18-49: 7.8, #1), "The OT" (16.646 million viewers, #4; adults 18-49: 5.8, #4), a special preview of "Son of Zorn" (6.041 million viewers, #11; adults 18-49: 2.4, #6) and repeats of "The Simpsons" (3.280 million viewers, #13; adults 18-49: 1.4, #9), "Family Guy" (2.894 million viewers, #14; adults 18-49: 1.2, #12) and "The Last Man on Earth" (1.906 million viewers, #17; adults 18-49: 0.8, #14).

Next up was ABC (5.727 million viewers, #3; adults 18-49: 1.1, #3) and its lineup of "America's Funniest Home Videos" (3.855 million viewers, #12; adults 18-49: 0.6, #15), "Celebrity Family Feud" (6.602 million viewers, #7; adults 18-49: 1.3, #T10) and "The 96th Miss America Pageant" (6.225 million viewers, #10; adults 18-49: 1.3, #T10).

And finally, CBS (4.738 million viewers, #4; adults 18-49: 0.9, #4) closed out the evening with a repeat "60 Minutes" (8.050 million viewers, #6; adults 18-49: 1.1, #13) followed by originals from "Big Brother 18" (6.503 million viewers, #8; adults 18-49: 1.8, #8), "BrainDead" (2.366 million viewers, #15; adults 18-49: 0.5, #16) and the season finale of "BrainDead" (2.033 million viewers, #16; adults 18-49: 0.3, #17).

Week-to-week changes (adults 18-49):
+38.46% - Big Brother 18
+30.00% - Celebrity Family Feud (vs. 8/28/16)
0.00% - BrainDead

Year-to-year changes (adults 18-49):
+166.67% - Son of Zorn (vs. The Simpsons (Repeat))
+44.44% - Celebrity Family Feud (vs. Shark Tank (Repeat))
-12.50% - Football Night in America #1
-13.04% - Football Night in America #3
-13.33% - The 96th Miss America Pageant
-16.67% - BrainDead - 9:00 (vs. Madam Secretary (Repeat))
-18.18% - Big Brother 18
-18.48% - Sunday Night Football
-36.00% - Football Night in America #2
-50.00% - BrainDead - 10:00 (vs. CSI: Cyber (Repeat))

Source: Nielsen Media Research





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