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[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/22/19):

CBS (4.876 million viewers, #1; adults 18-49: 1.4, #1) cruised to victory on Friday with night two of its "NCAA Men's Basketball Tournament" (6.201 million viewers, #1; adults 18-49: 1.8, #1) coverage followed by a second game from the "NCAA Men's Basketball Tournament" (3.551 million viewers, #7; adults 18-49: 1.1, #2).

ABC (4.154 million viewers, #2; adults 18-49: 0.7, #2) then was the silver draw with its trio of "Fresh Off the Boat" (3.019 million viewers, #9; adults 18-49: 0.6, #T6), "Speechless" (2.499 million viewers, #10; adults 18-49: 0.5, #T8) and "20/20" (4.851 million viewers, #3; adults 18-49: 0.8, #4).

Next up was FOX (3.418 million viewers, #4; adults 18-49: 0.6, #3) with fresh installments from "Last Man Standing" (4.939 million viewers, #2; adults 18-49: 0.9, #3), "The Cool Kids" (3.857 million viewers, #5; adults 18-49: 0.7, #5) and "Proven Innocent" (2.438 million viewers, #11; adults 18-49: 0.4, #T10).

Meanwhile, NBC (3.597 million viewers, #3; adults 18-49: 0.5, #4) offered up originals from "Blindspot" (3.049 million viewers, #8; adults 18-49: 0.4, #T10), "The Blacklist" (4.138 million viewers, #4; adults 18-49: 0.6, #T6) and "Dateline NBC" (3.603 million viewers, #6; adults 18-49: 0.5, #T8).

And finally, The CW (0.543 million viewers, #5; adults 18-49: 0.1, #5) closed out the evening with new episodes of "Dynasty" (0.629 million viewers, #12; adults 18-49: 0.2, #12) and "Crazy Ex-Girlfriend" (0.456 million viewers, #13; adults 18-49: 0.1, #13).

Week-to-week changes (adults 18-49):
+100.00% - Dynasty
+20.00% - The Blacklist
+14.29% - 20/20
0.00% - Last Man Standing
0.00% - The Cool Kids
0.00% - Fresh Off the Boat
0.00% - Dateline NBC
0.00% - Speechless
0.00% - Proven Innocent
0.00% - Crazy Ex-Girlfriend
-20.00% - Blindspot

Year-to-year changes (adults 18-49):
+60.00% - 20/20 (vs. Marvel's Agents of SHIELD/20/20)
+50.00% - The Blacklist (vs. Taken)
+50.00% - Fresh Off the Boat (vs. Once Upon a Time)
+25.00% - Speechless (vs. Once Upon a Time)
+12.50% - Last Man Standing (vs. MasterChef Junior)
0.00% - Dynasty
0.00% - Proven Innocent (vs. 9-1-1 (Repeat))
-12.50% - The Cool Kids (vs. MasterChef Junior)
-16.67% - Dateline NBC
-33.33% - Blindspot
-50.00% - Crazy Ex-Girlfriend (vs. Jane the Virgin)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 1.4/4 with an encore delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/2; "Late Show," 0.4/3 with an encore delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 with an encore in metered-market households; CBS's "Late Late Show," 0.8/3 with an encore delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/23/18):

CBS (6.462 million viewers, #1; adults 18-49: 1.8, #1) was the top draw on Friday with its mix of "NCAA Men's Basketball Tournament" (6.193 million viewers, #2; adults 18-49: 1.6, #2), "NCAA Men's Basketball Championship Update" (4.830 million viewers, #3; adults 18-49: 1.3, #3) and more "NCAA Men's Basketball Tournament" (7.683 million viewers, #1; adults 18-49: 2.4, #1).

FOX (2.762 million viewers, #3; adults 18-49: 0.6, #2) then was a distant second with a new "MasterChef Junior" (3.334 million viewers, #6; adults 18-49: 0.8, #4) and a repeat "9-1-1" (2.191 million viewers, #10; adults 18-49: 0.4, #T9).

Next up was NBC (3.327 million viewers, #2; adults 18-49: 0.5, #T3) and its trio of "Blindspot" (3.363 million viewers, #5; adults 18-49: 0.6, #T5), "Taken" (2.904 million viewers, #8; adults 18-49: 0.4, #T9) and "Dateline NBC" (3.715 million viewers, #4; adults 18-49: 0.6, #T5).

Meanwhile, ABC (2.424 million viewers, #4; adults 18-49: 0.5, #T3) offered up originals from "Once Upon a Time" (2.299 million viewers, #9; adults 18-49: 0.4, #T9), "Marvel's Agents of SHIELD" (2.029 million viewers, #11; adults 18-49: 0.5, #T7) and "20/20" (2.944 million viewers, #7; adults 18-49: 0.5, #T7).

And finally, new episodes of "Dynasty" (0.671 million viewers, #12; adults 18-49: 0.2, #T12) and "Jane the Virgin" (0.650 million viewers, #13; adults 18-49: 0.2, #T12) rounded out the night on The CW (0.660 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
+100.00% - Dynasty
0.00% - Dateline NBC
0.00% - Blindspot
0.00% - Marvel's Agents of SHIELD
0.00% - Jane the Virgin
-11.11% - MasterChef Junior
-16.67% - 20/20
-20.00% - Taken
-20.00% - Once Upon a Time

Year-to-year changes (adults 18-49):
+60.00% - MasterChef Junior (vs. Rosewood (Repeat))
0.00% - Jane the Virgin (vs. Reign)
-25.00% - Blindspot (vs. Grimm)
-28.57% - Marvel's Agents of SHIELD (vs. Shark Tank (Repeat))
-28.57% - 20/20
-40.00% - Dateline NBC
-50.00% - Dynasty (vs. The Originals)
-55.56% - Once Upon a Time (vs. Last Man Standing/Dr. Ken)
-60.00% - Taken (vs. Dateline NBC)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," delayed by NCAA basketball.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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