"SUPER BOWL'S GREATEST COMMERCIALS 2007," A NEW ENTERTAINMENT SPECIAL HOSTED BY JIM NANTZ AND DAISY FUENTES, WILL BE BROADCAST FRIDAY, FEB. 2 ON THE CBS TELEVISION NETWORK
Viewers to Vote Online at CBS.com for the Best Super Bowl Commercial of All Time -- With the Result Announced Live
Winning Team of the Chevy College Ad Challenge Revealed Exclusively During the Special
SUPER BOWL'S GREATEST COMMERCIALS 2007, a new entertainment special hosted by Jim Nantz, Lead Play-by-Play Announcer of THE NFL ON CBS and co-host Daisy Fuentes, will be broadcast Friday, Feb. 2 (9:00-10:00 PM, ET/PT) on the CBS Television Network.
The special, which will originate from both Dolphins Stadium in Miami, site of Super Bowl XLI and The Tides Hotel in South Beach, pits 15 of the greatest commercials of all time against Mean Joe Green. The reigning "Super Bowl's Greatest Commercials" champion for the past five years, Coca-Cola's "Mean Joe Greene" ad made its Super Bowl debut in 1980 and featured the imposing Pittsburgh Steelers defensive tackle softening his gruff exterior after a young fan offered him a cold bottle of Coke following a particularly tough day on the gridiron.
The top vote-getters, selected by the audience voting online at CBS.com, will be showcased during the show, with the winner going head-to-head with Mean Joe Green for audience votes in the last half-hour. The winner will be revealed live at the conclusion of the broadcast.
Voting started on Monday, Jan. 15 and will run through Sunday, Jan. 28. Viewers can log on to http://www.cbs.com/ to view the top 15 commercials in the history of the Super Bowl and vote for their favorite. The spots will also be posted on http://www.cbssportsline.com/.
SUPER BOWL'S GREATEST COMMERCIALS 2007 will also unveil the winning team for Chevy's Super Bowl College Ad Challenge. Chevrolet was the first company to announce a competition for a consumer-generated ad to air during Super Bowl XLI. Over 820 teams registered from more than 230 schools in 46 states and the District of Columbia. Beginning January 22 and leading into SUPER BOWL'S GREATEST COMMERCIALS 2007, CBS.com will stream webisodes chronicling the behind-the-scenes process of the contest. Internet viewers will follow the five finalist teams and their journey from hometown to the board room in Detroit to pitch Chevy's top executives.
Throughout the special, celebrities will share their humorous and sometimes irreverent observations of some of the highlighted commercials.
Jim Nantz, who has covered virtually every sport for the CBS Television Network since joining it in 1985, moved up to assume the lead play-by-play job for THE NFL ON CBS for the 2004 season joining, lead analyst Phil Simms on the Network's number one NFL announce team. For six years, he anchored the Network's NFL pre-game studio show, THE NFL TODAY.
His extensive credits include serving as host of THE SUPER BOWL TODAY, CBS Sports' Super Bowl XXXV and Super Bowl XXXVIII pre-game show; anchor of CBS's golf coverage, including the Masters� and the PGA Championship; lead play-by-play announcer for college basketball, including the Final Four and Championship game; and primetime host of CBS Sports' coverage of the 1998 Olympic Winter Games. Nantz was inducted into the Naismith Memorial Basketball Hall of Fame as the youngest recipient of the Curt Gowdy Media Award in 2002. He was voted 1998's and 2005's National Sportscaster of the Year by the National Sportscasters and Sportswriters Association. Nantz was named Sports Business Journal's November 2005 readers' survey as "favorite TV play-by-play personality." He also was named the best golf host in a 2002 Golf Digest survey and had the largest margin of victory of any individual in the poll.
Daisy Fuentes is the first crossover VJ to appear on both the Spanish language MTV Latino and the original MTV. Her other television credits include "America's Funniest Home Videos," "Cybill," "MAD TV," "Talk All Stars" and "The Larry Sanders Show." Fuentes has served as host for three Miss Universe Pageants and earned an Emmy Award in 2002 for hosting the Countdown to the Latin Grammys pre show. Her credits include the feature film "Curled" and the television movie "Shutterspeed." She has also produced five exercise videos. Outside of her television and film work, Fuentes has her own brand of women's clothing and accessories. She is active with St. Jude Children's Hospital, UCLA/REVLON Women's Breast Cancer Research, March of Dimes and The Elizabeth Glaser Pediatric Aids Foundation.
SUPER BOWL'S GREATEST COMMERCIALS 2007 is being produced by IMG Media, Juma Entertainment and Robert Dalrymple Productions. Robert Horowitz and Steve Mayer are the executive producers, and Robert Dalrymple and Tony Lanni are the producers. Kevin Layne will direct the special from a script by Tony DeSena.
Chevrolet is one of America's best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.
RATING: To Be Announced