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PRIMETIME
Air Date: Tuesday, February 26, 2008
Time Slot: 10:00 PM-11:00 PM EST on ABC
Episode Title: (#W101) "WHAT WOULD YOU DO?"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

PREMIERE

"PRIMETIME: WHAT WOULD YOU DO?" PREMIERES TUESDAY, FEBRUARY 26 ON ABC

When People See a Situation That Cries out for Action, Do They Step in, Back Away or Just Walk on by?

Suppose you saw a friend's spouse cheating -- would you tell her? What if you saw a young girl being cruelly taunted by other girls � would you confront them? Using hidden cameras, "Primetime: What Would You Do?" sets up everyday scenarios and then captures people's reactions. Whether they're compelled to act or mind their own business, John Qui�ones reports on their split-second � and often surprising � decision-making process, on "Primetime: What Would You Do?," premiering TUESDAY, FEBRUARY 26 (10:00-11:00 p.m., ET) and continuing to air on four subsequent Tuesday nights.

Often people speculate on how they might act in a difficult situation, but this series looks at how they actually do in the face of everyday dilemmas that test their character and values. According to a recent Columbia Journalism Review essay, "Primetime: What Would You Do?" is "the flip side of reality TV�rather than show how people act in manufactured situations when they know they are being watched, they show us how people act when they don't."

The premiere's scenarios include:

� Based on the real-life experiences of a devout Muslim woman living in west Texas, "Primetime" finds out what happens when a Muslim woman wearing a veil is denied service by the owner of a popular bakery. Who will come to her defense, and who will support the owner who wants to kick her out?

� We all know adolescence can be tough and that teens can be cruel -- bullies even. But while "bullying" may be associated with boys, girls can be bullies too. Girls tend to assault their victims verbally, causing deeper, hidden wounds which can last longer than any playground punch. When "Primetime" creates a scenario where three girls verbally attack another girl in a park, what will people do when they walk by? Viewers see how the situation clearly touches a nerve still raw for women of many different ages.

� Imagine being out to dinner one night when you notice a playful and flirtatious couple and, upon a closer look, notice that the man is your good friend's husband. The woman he's with is a complete stranger. Do you tell your friend?

� Finding a parking space is a common inconvenience for many drivers, one that's often compounded when the only spot available is too small for the car. But what happens when "Primetime's" parker bulldozes her way in to the tight spot, hitting the car behind her? Does anyone intervene to prevent the damage?

In each hour of "Primetime: What Would You Do?" there will be an interactive component, where viewers will have the opportunity to share their views online at ABCNEWS.com on how they would react to a situation.

"Primetime: What Would You Do?" has won awards from the Chicago International Television Festival, as well as the Avon Foundation's 2006 Voice of Change Award for exposing "injustice and wrongdoing against women, and bringing the message of domestic violence to the mainstream." The foundation called the program "an important work of journalism that illustrates the unwillingness of many people to become involved or speak out against domestic violence."

David Sloan is the executive producer of "Primetime: What Would You Do?"

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