'THE APPRENTICE UK' AIRS ON MONDAY, SEPT. 1ST ON CNBC

For your consideration:

"The Apprentice UK" (episode 2) airs Monday, September 1st (Labor Day) at 8PM and 11PM ET on CNBC.

This week, another candidate gets fired, but who will it be? In his search for "The Apprentice," Sir Alan Sugar gives his candidates the challenge of designing a new product. But there's a catch: it's for the most difficult of consumers, kids aged 5-9. A toy manufacturer is on hand to help, but the teams have two days in which to come up with an original idea.

Children are the toughest markets to crackand Sugar shows he's the toughest of bosses to impress.

"The Apprentice UK" will air on CNBC on Mondays starting August 25th through November 10th. The show airs at 9PM and 1AM ET, with the exception of Labor Day, September 1st, when it will air at 8PM and 11PM ET on CNBC.

Each episode of "The Apprentice UK" will repeat the following Saturday at 8PM and 11PM ET starting on Saturday, August 30th.