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PRIMETIME
Air Date: Friday, July 01, 2011
Time Slot: 9:00 PM-10:00 PM EST on ABC
Episode Title: "WHAT WOULD YOU DO?" (Repeat)
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

ON ABC NEWS' "PRIMETIME: WHAT WOULD YOU DO?," FRIDAY, JULY 1

When People See a Situation that Cries Out for Action, Do They Step in, Back Away or Just Walk on by?

How will onlookers react to the threat of teen dating violence in a park? Will store patrons step in when a customer tries to scam a store with a fake slip and fall? Using hidden cameras, "What Would You Do?" establishes everyday scenarios and then captures people's reactions. Whether people are compelled to act or mind their own business, John Qui´┐Żones reports on their split-second and often surprising decision-making process. "Primetime: What Would You Do?" airs FRIDAY, JULY 1 (9:00-10:00 p.m., ET) on ABC. (OAD: 11/12/10)

This week's scenarios include:

· Teen Dating Violence: One of the first "WWYD?" scenarios involved a man berating his girlfriend, on the verge of physical violence. Now, five years later, the show returns to the same park to see how people react to a teen dating violence scenario. This time the young boyfriend will be emotionally abusive to his girlfriend and the fight will escalate to the threat of physical harm. One twist will involve changing the couple's attire from conservative/preppy clothes to something edgier.

· Fake Slip and Fall: It is a multi-billion dollar scam -- a customer in a store slips and falls, then threatens to sue the store for damages. What happens when our perpetrator tries to pull this scam in front of eyewitnesses who know that no accident occurred in the first place? How will people react if the person appears to be struggling in a tough economy?

· The Junk Food Police: While at a grocery store, an overweight mother and her daughter push a shopping cart filled with groceries with no nutritional value. What will bystanders do when they witness another shopper approach the mom and daughter and criticize them for their choice of food?

"Primetime: What Would You Do?" has won awards from the Chicago International Television Festival, and the Avon Foundation's 2006 Voice of Change award for exposing "injustice and wrongdoing against women and bringing the message of domestic violence to the mainstream." The Columbia Journalism Review has called the program "a Candid Camera of Ethics."

David Sloan is the co-executive producer and Danielle Baum Rossen is the senior producer of "What Would You Do?"

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