Air Date: Wednesday, October 05, 2011
Time Slot: 8:30 PM-9:00 PM EST on NBC
Episode Title: (#104) "REBRANDING"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]



10/05/2011 (08:30PM - 09:00PM) (Wednesday) : THE HALE DAYTON TEAM WORKS ON REBRANDING FOR A BIG CLIENT AND ALEX (HANK AZARIA) IS CAUGHT UP IN THE WHRILWIND AS THE TEAM DECIDES IT'S ALSO TIME TO REBRAND ALEX - When longtime Hale Dayton client Fred Potter (Tom Virtue, "Transformers: Dark of the Moon"), is caught in an extra-marital tryst, the team sets to work on damage control. As Stephen (Anthony Head) and Helen (Kathryn Hahn) mastermind the response for the client, Dan (Mo Mandel), Gregg (Al Madrigal) and Emma (Natasha Leggero) help Helen in a rebranding campaign of another sort, setting Alex up with a slick online profile and a cute new date.

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