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"WHAT'S YOUR CAMPAIGN?"
05/01/2012 (10:00PM - 11:00PM) (Tuesday) : REMAINING DESIGNERS FORMULATE THEIR BRAND - The designers are tasked with creating a brand campaign for their collections. Celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos work directly with the designers to provide insight into what makes a successful imaging campaign. One designer gets criticized for using their own likeness while another designer completely ignores Simpson's advice. The contestants that do not get bids from the retailers and fail to impress the celebrity mentors will find themselves facing elimination. The winning designs will be available online immediately and in stores the following day. Elle Macpherson hosts and executive produces the series.