[09/17/08 - 10:57 AM]
From Hangers to Hangars: CBS Marketing Campaigns Well-Suited to Help the Network's Fall Lineup Take Off
The fall campaign features 100% recycled and 100% recyclable EcoHangers emblazoned with clever catch-phrases.

[via press release from CBS]


CBS Is First Broadcast Company to Promote its Lineup On EcoHangers' 100% Recycled and Recyclable Hangers

First Network to Market Programming on Roofs Visible from Descending LAX Airport Flights

CBS Comedy Pilots Screening on American Airlines Flights

In a first-of-its kind promotion for a broadcast network, CBS is hooking new viewers this fall with green advertising on 100% recycled and 100% recyclable EcoHangers designed and developed by the inventive in-home marketing company, Hanger Network. CBS's fall marketing campaigns are also reaching new heights with innovative aerial view rooftop billboards promoting "The Amazing Race" to air-travelers landing at LAX airport. Rounding out the aerial theme, CBS is running its "CBS Fall Preview Show" and the Network's two new comedies on the American Airlines inflight television network.

Beginning in mid-September, CBS's five new series as well as "The Early Show" and "How I Met Your Mother" will be featured on thousands of environmentally-friendly EcoHangers distributed at dry cleaners - to build awareness of the CBS shows right in viewers' homes. EcoHangers, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States, represent the environmentally sound alternative to the more than eight billion wire and plastic clothes hangers that fill this country's landfills each year.

Art of the anchors/actors will be featured on the EcoHangers along with clever catch-phrases, such as:

�� A lot happens early...so hang out with us. - "The Early Show"

�� Suit Up - "How I Met Your Mother"

�� Hang on every clue. - "The Mentalist"

�� Every date has a few wrinkles. - "The Ex List"

�� Get dressed. It's later than you think. - "Eleventh Hour"

�� Clothes make the man. - "Worst Week"

�� Hang in there. - "Gary Unmarried"

"This is a clever way to get attention in this crowded media marketplace," said George Schweitzer, President, CBS Marketing Group. "Our hanger campaign is eco-friendly, fun and effectively targets adult consumers by having our shows literally hang around peoples homes."

"Using EcoHangers provides CBS with the opportunity to expand its advertising base as well as its consumer base," stressed Bob Kantor, CEO of Hanger Network.

Unique views are also at the heart of CBS's first-ever aerial view network billboards on the LAX flight path. Viewers landing at LAX will see an ad for "The Amazing Race," spanning three rooftops, featuring host Phil Keoghan's popular phrase Welcome to the Finish Line along with The Amazing Race - and Sundays, 8PM 2 HD.

Meanwhile, travelers on American Airlines, on flights all across the country, will screen CBS's new comedies "Gary Unmarried" and "Worst Week" as of Sept. 1 - as well as the "CBS Fall Preview Show," a half-hour special showcasing previews from CBS's five new series hosted by Lara Spencer, co-anchor of "The Insider." With 30,000 flights and over four million passengers each month, American Airlines continues to be a valuable way of reaching captive viewers.

The "CBS Fall Preview Show," showcasing previews from CBS's five new series was also broadcast on the CBS Television Network on Friday, Sept. 5 and is available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates will also have the option for multiple broadcasts prior to the start of the new season.

These are just a few of the efforts comprising the Network's fall marketing blitz, which consists of a host of cable, broadcast television, radio, print, outdoor advertising, targeted online and out-of-home marketing and consistent on-air promotions.

  [november 2015]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.