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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[09/25/26 - 11:01 AM] "Family Guy" Hulu Exclusive Halloween Special Premieres October 5 on Hulu Brian and Stewie find themselves in Hell - not an annoying day, the actual underworld - paying for 24 seasons' worth of bad behavior.
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[09/24/26 - 02:02 PM] Tubi Announces New Original Docuseries "Just One Before I Die" Offering an Inside Look at the Buffalo Bills Fanbase All episodes premiere for free exclusively on Tubi on Wednesday, October 21.
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[09/24/26 - 02:01 PM] Prime Video Announces Worldwide Exclusive Streaming of "Quiz from God," a Reboot of the Phenomenal Korean Mystery Drama, Starring Shotaro Mamiya - Premiering Friday, Dec 4, 2026 The series follows Haruto Hatsushima, a genius forensic pathologist and former neurosurgeon hailed by those around him as "a genius chosen by God" - yet dismissed as being eccentric by his colleagues.
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[09/24/26 - 12:01 PM] "The Graham Norton Show" Returns with All-New Episodes Thursday, October 1 on BBC America Episodes will also be available to stream on AMC+, Acorn TV, and All Reality.
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[09/24/26 - 12:00 PM] Presenters Announced for the "2026 Video Music Awards (VMAs)" Airing Sunday, Sept. 27 on CBS Alex Warren, Belmont Cameli, Brandon Sklenar, Charli xcx, Ciara Miller, David Corenswet, Ella Bright, Isabel May, Jeff Probst, Rachel Dratch, Teyana Taylor, Troye Sivan, and Tyla are among the featured talent.
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