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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[05/07/26 - 02:00 PM] Class Is in Session: FOX Announces New Celebrity Game Show "Nation's Dumbest" - The Only Competition You Don't Want to Win Taking attendance as host is acclaimed comedian Jack Whitehall, who presides over the chaos as contestants relive the highs and humiliations of school life - from pop quizzes and report cards to recess and parent teacher conferences - all while trying to stay out of last place.
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[05/07/26 - 01:10 PM] ESPN Debuts Short Documentary "Messi: The Forgotten Tape / Messi: La Cinta Olvidada" Debuting Sunday, May 10 at 5:30 p.m. ET on ESPN and ESPN Deportes, the documentary highlights the pivotal moment that helped shape Lionel Messi's international future and altered the trajectory of global football.
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[05/07/26 - 12:21 PM] FOX Television Network Renews "Murder in a Small Town" for Season Three Joining the cast is Peter Gallagher as Rod Finlayson, a charismatic, uber-independent, capable yet unreliable figure.
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[05/07/26 - 11:01 AM] First Look & Date Announcement - Hulu Original "Hannah Berner: None of My Business" The special will premiere on Friday, June 5 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S., and on Disney+ internationally.
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[05/07/26 - 10:46 AM] CNN Original Series "This Land" Premieres Sunday, June 7 at 9pm ET/PT Produced by October Films, the series will air two episodes weekly on Sundays at 9pm and 10pm ET/PT on CNN.
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[05/07/26 - 10:09 AM] BET Announces the Return of the Black + Iconic Soiree on May 23, 2026 at MGM National Harbor, Hosted by Laverne Cox, Celebrating Culture, Community, and Impact The Black + Iconic Soirée brings together luminaries, advocates, and changemakers for an intimate evening of recognition, reflection, and celebration.
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[05/07/26 - 10:02 AM] New Episode Of HBO Original Documentary Series "The Yogurt Shop Murders" Debuts May 22 The first four episodes of the series are currently available to stream on HBO Max.
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[05/07/26 - 10:00 AM] Starz Sets June 12 Premiere Date for Visceral and Haunting Drama "The Listeners," Starring BAFTA and Golden Globe Nominee Rebecca Hall Adapted from Jordan Tannahill's bestselling novel of the same name, the female-driven series centers on Claire Kutty, a popular English teacher who suddenly begins to hear a low, persistent hum that no one else around her can hear.
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[05/07/26 - 10:00 AM] Performers Announced for "The 52nd American Music Awards" Live Monday, May 25 Hootie & the Blowfish, KATSEYE, Keith Urban, Maluma, Riley Green, SOMBR, Teddy Swims and Twenty One Pilots will all deliver can't-miss performances featuring some of today's biggest hits and fan favorites.
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[05/07/26 - 09:30 AM] PBS America @ 250 Continues with Semiquincentennial-Themed Programming to Mark the Nation's Historic Anniversary New programming will air throughout 2026 and will include rebroadcasts of Ken Burns's groundbreaking 12-hour film, "The American Revolution."
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[05/07/26 - 09:06 AM] Tubi Greenlights YA Original Film "Sidelined 3" as Final Installment of the Hit Franchise Stars Noah Beck and Siena Agudong are confirmed to reprise their roles as Drayton and Dallas, with Charlie Gillespie also returning in his role as Skyler.
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[05/07/26 - 09:04 AM] Video: "Wonder Dogs" - Official Promo - Wonder Project Six ranchers. Six puppies from the same litter. One year to turn them into working dogs - and one will be crowned Wonder Dog champion.
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[05/07/26 - 09:01 AM] TNT Sports Unveils Commentator Roster for 2026 Roland-Garros Live coverage from Paris will be presented across TNT, truTV and HBO Max in the U.S., combining elite match analysis, signature studio programming and expansive cross-platform storytelling.
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[05/07/26 - 09:01 AM] Video: "Criminal Minds: Evolution" Season 19 Trailer & Key Art Announcement This season will premiere with two episodes, with each episode dropping weekly thereafter through the season finale on July 23.
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[05/07/26 - 09:01 AM] The History Channel Partners with The White House on New "Mission to Honor: A 250th Salute to American Veterans" Initiative At the heart of the initiative is a series of first-person video profiles featuring veterans from World War II through the Global War on Terror.
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