or


[03/11/03 - 12:00 AM]
UPN Renews 'Smackdown!'
By Brian Ford Sullivan (TFC)

CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.

Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.

The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.

Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.

Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.

This article was updated on March 12.





  [march 2003]  
S
M
T
W
T
F
S
      


· WWE SMACKDOWN (USA)





[08/03/26 - 11:54 AM]
Amazon MGM Studios Orders "DINKS" to Series from Marta Kauffman's Okay Goodnight, in Pioneering Deal with Lionsgate and Publicis Media Content Innovation
Real-life married couple June Diane Raphael and Paul Scheer star in and executive produce the series, with Jon Gabrus set as a series regular.

[08/03/26 - 11:03 AM]
Ben Affleck and Jamie Ding Score Best Audience in a Year with Million-Dollar Win on "Who Wants to Be a Millionaire"
The July 29 episode rose from last week's season premiere with 4.22 million viewers.

[08/03/26 - 10:02 AM]
Shudder's Cult-Favorite Series "The Creep Tapes" Returns with a Two-Episode Premiere Tuesday, September 15
The six-episode season of the cult-favorite franchise features guest stars including Kate Siegel, Nic Hamilton, Elliott Fulham and Duplass' daughter, Ora Duplass, who will star in a throwback episode.

[08/03/26 - 09:46 AM]
"In Pursuit: Lessons of American Leadership" Premieres Tuesday, October 27, 2026 on PBS
Based on More Perfect's groundbreaking In Pursuit initiative, the film weaves together new interviews and archival material with documentary storytelling to explore what we can learn from the past to inform a more perfect union.

[08/03/26 - 09:15 AM]
V/H/S Cranks Up the Volume with New Installment "V/H/S/Mixtape" Streaming on Shudder October 9, 2026
Featuring all-new segments from legendary filmmaker Ernest Dickerson, hip-hop icon RZA, visionary director David Moreau, and acclaimed filmmaker Renee Zhan, whose segment includes original puppets by Jim Henson's Creature Shop.

[08/03/26 - 09:01 AM]
Video: "Star Wars: Visions Presents - The Ninth Jedi" - Final Trailer - Aug. 5 on Disney+ & Hulu
Beyond light and dark lies a power never seen before.

[08/03/26 - 09:00 AM]
The CW Network Renews Unscripted Hit Series "Scrabble," "Trivial Pursuit" and "Police 24/7"
The second seasons of "Trivial Pursuit" aAnd "Scrabble" continue on The CW this fall with new episodes debuting on Thursday, October 1.

[08/03/26 - 08:01 AM]
Video: "Outer Banks" Season 5 - Official Podcast Trailer Debut & Announcement
Hosted by longtime OBX fan and podcaster Ria Ciuffo, the series dives into the cast, characters, and the cultural phenomenon that has captivated audiences for years.

[08/03/26 - 07:23 AM]
New True Crime Series "Somebody Knows Something" Premieres Monday, Aug. 10, on Freeform and Streams Next Day on Hulu
"Somebody Knows Something" follows true crime influencer Kara Chamberlain as she investigates unsolved murders and missing persons cases that have stumped law enforcement and haunted internet sleuths for decades.

[08/03/26 - 07:04 AM]
Meet the Minds Behind the Magic: "Disney Worldbuilders" Premieres August 20 on Disney+
Academy Award- and Emmy-nominated filmmaker Leslie Iwerks sits down with Bob Iger, James Cameron, Jon Favreau, Kevin Feige, Jennifer Lee, Pete Docter, Dave Filoni, Jared Bush and Josh D'Amaro - with a look at new worlds on the way.

[08/03/26 - 06:01 AM]
Netflix Sets On-Air Team for First-Ever Regular Season NFL Game in Australia
Live from the Melbourne Cricket Ground on September 10 at 8:35 PM ET (September 11 at 10:35 AM AEST), Netflix will broadcast the Week 1 matchup, featuring the San Francisco 49ers vs. the Los Angeles Rams.

[08/02/26 - 05:16 PM]
Seo Kangjun and Ahn Eun-jin Explore Love, Temptation, and Complexities of Long-term Relationships in Prime Video's "A Love Other Than Yours"
The series explores the fragile line between comfort and passion, and whether choosing each other after ten years is an act of love, habit, or survival.

[07/31/26 - 01:03 PM]
ABC News Wins Across Late Night, Sunday Morning and Friday Night in Total Viewers and Key Adult Demos
Season to date, "Nightline" is up in Total Viewers versus the same point last season.

[07/31/26 - 10:37 AM]
ESPN and Fanatics Studios Announce Second Edition of "Fanatics Fest: All Access" to Debut on August 4 at 7 p.m. ET on ESPN
The second installment of the special offers unprecedented behind-the-scenes access to Fanatics Fest, the premier sports, entertainment and culture 4-day event that recently brought together the biggest names in sports, music, comedy and entertainment.

[07/31/26 - 10:01 AM]
Bravo's "The Real Housewives of Atlanta" Three-Part Reunion Begins Sunday, Aug. 9 at 8 P.M. ET/PT
Host Andy Cohen sits down with Porsha Williams, Phaedra Parks, Drew Sidora, Shamea Morton Mwangi, Kelli Potter, Angela Oakley, K. Michelle, Pinky Cole and friend Cynthia Bailey as they unpack the season's biggest moments, clear up the rumors and confront some surprising revelations.