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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[08/06/26 - 09:01 AM] Video: Paramount+ Debuts Trailer for the Explosive and Witty Second Season of "Average Joe," Premiering Globally August 19 After the explosive events of season one, Joe Washington is trying to move forward when a mysterious threat targeting his family sends him and the gang to Cape Town, South Africa.
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[08/06/26 - 09:01 AM] Video: "Lovesick" - Official Trailer - Netflix During the Mexican Revolution, Emilia Sauri pursues her dream of becoming a doctor, defying convention in search of love, purpose and independence.
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[08/06/26 - 09:01 AM] Video: Trailer & Key Art - Hulu's "Travis Barker: Louder Than Fear" Documentary The documentary film premieres August 13 on Hulu and Hulu on Disney+ in the U.S. and Disney+ internationally.
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[08/06/26 - 08:01 AM] Video: Alert! Paramount+ Reveals "Clash of the Thundermans" Trailer and First-Look Images, Premiering Thursday, September 3 on Paramount+ and Nickelodeon Based on the hit Nickelodeon live-action superhero comedy series, "Clash of the Thundermans" follows youngest sibling Chloe as she develops a new and unpredictable superpower, causing the Hero League to demand they send her away to a superhero boarding school to learn to control it.
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[08/06/26 - 08:01 AM] HBO and Sky Original Drama Series "War" Debuts October 1 Created by George Kay, and starring Dominic West and Sienna Miller, the series is co-produced by New Pictures and Observatory Pictures with new episodes of the eight-episode season debuting weekly on Thursdays.
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[08/06/26 - 08:01 AM] Uncover Another Clue: Stephen Merchant Joins "Ludwig" Season Two as Guest Star, BritBox Reveals First Look Merchant plays Danny Sloane, a cocky snooker champion who is at odds with John in the season's fourth episode.
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[08/06/26 - 08:01 AM] Video: "Madden" - Date Announce - Prime Video Coach. Broadcaster. Innovator. Legend. Nicolas Cage is John Madden. Watch "Madden" on November 18.
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[08/06/26 - 08:00 AM] "Tip Toe," Starring Alan Cumming and David Morrissey to Premiere Friday, October 2 on Starz Leo (Alan Cumming) and Clive (David Morrissey) are neighbors in Manchester. But when Leo gives Clive his spare key, an ordinary suburban world becomes a minefield of lies and violence, with terrifying results.
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[08/06/26 - 07:13 AM] "Monarch of the Glen": Cast Announced for the "Masterpiece" PBS Series Julia Brown, Chris Fulton, Ewan Miller, Rishi Nair, Phyllis Logan, John Gordon Sinclair, and Gordon Kennedy will star in the new series.
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[08/06/26 - 07:07 AM] A+E Global Media Honors the 25th Anniversary of 9/11 with Two New Projects Executive Produced by Robin Roberts The new 102-minute special, "102 Minutes Inside the Towers," premieres Friday, September 11 at 8/7c with limited-commercial interruptions and is sponsored by the non-profit Tunnel to Towers Foundation, whose mission is to honor the sacrifice of our nation's first responders and military service members.
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[08/06/26 - 07:05 AM] Video: Coming Soon - "Dirty Money" - Fox Nation The 90-minute documentary examines the economic challenges facing American farmers and the agricultural industry, narrated and executive produced by country music star Brantley Gilbert.
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[08/06/26 - 07:01 AM] Video: National Geographic Reveals Trailer for "Lion" - An Epic Four-Part Event Series That Follows a Cub's Extraordinary Journey to Become a King The four-part event series debuts on National Geographic August 19, beginning at 9/8c with all episodes streaming the next day on Disney+ and Hulu.
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[08/06/26 - 07:00 AM] Surprise! There's a New SuperKitty Joining the Crew in Disney Jr.'s Hit Series "SuperKitties" The special will be available to stream on Disney+ starting tomorrow, Friday, August 7.
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[08/06/26 - 06:17 AM] ESPN App to Stream 2026 Patriot Games, Showcasing Nation's Top High School Athletes Coverage will culminate with an hour-long ESPN on ABC primetime special on Thursday, August 13, at 9 p.m. ET.
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[08/06/26 - 06:01 AM] Video: "Fito Peez: The World Within a Song" - Official Trailer - Netflix With unprecedented access, this intimate documentary shows Argentinian rock star Fito Páez at his most candid as he reflects on life, love and music.
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