or


[08/17/04 - 12:00 AM]
Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign

[via press release from The Hallmark Channel]

FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S BACK-TO-SCHOOL VIGNETTE CAMPAIGN

Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands (Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart

Hallmark Channel announced today that five advertisers have signed on to sponsor themed vignettes to run on the family-friendly network during the back-toschool season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands� Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of classic first-day-of-school photographs set to music. The promotion marks Hallmark Channel�s first back-to-school seasonal campaign.

The funny, and often �frightening,� set of images remind viewers of their backto- school days and what it was like trying just a little too hard to be hip on that first day back from summer vacation. Images include a teen with a mullet, butterfly collar and white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky & Hutch lunch box. A voice-over explains that the images are being presented as a friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly� during the back-to-school season. Each spot is �brought to you by� one of the five sponsors.

�This campaign is in keeping with the mission of our Sponsorship Solutions Unit to create unique and tailored environments for our advertisers,� said Bill Abbott, Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help advertisers break through commercial clutter to allow their messages to stand out and back-to-school makes complete sense for us since Hallmark Channel reaches such a loyal audience.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of 62 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [august 2004]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/18/24 - 01:59 PM]
Chrissy Metz, Jaime Ray Newman, Katie Lowes, and George Ferrier Join as Series Regulars for Starz's New Drama "The Hunting Wives"
Production on the thrilling new series has started in Charlotte, North Carolina.

[03/18/24 - 11:30 AM]
Video: ALLBLK Releases Trailer for the World Premiere of New Thriller, "The Influencer" Premiering Thursday, April 4
The original film stars Christina Cooper as Niecy Fields, a social media influencer on the cusp of stardom.

[03/18/24 - 10:06 AM]
E! Announces Trendsetting Guest Judges and Pioneering Disruptors for New Cutting-Edge Design Competition Series "OMG Fashun" with Julia Fox
Handcrafted is the new haute couture on "OMG Fashun" as Julia inspires pioneering fashion disruptors to upend traditional style convention, break the rules and redefine cool.

[03/18/24 - 10:00 AM]
Video: Peacock Debuts Trailer For New Original Documentary "Bray Wyatt: Becoming Immortal" Premiering April 1
The documentary looks at the remarkable career of the late Windham Rotunda also known as Bray Wyatt, one of the most skillful, tenacious, and creative WWE Superstars of all-time.

[03/18/24 - 10:00 AM]
NBC Is the Official Home of Competition and Games This Summer with a Slate of Powerhouse Hit Series
NBC is the summer home for both the Paris Olympic Games and high-stakes competition with a robust lineup of returning powerhouse favorites, including "America's Got Talent," "American Ninja Warrior," "Password," "The Wall" and "Weakest Link."

[03/18/24 - 09:02 AM]
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Plus: the streamer offers new looks at "Deliver Me," "The Helicopter Heist," "Ronja the Robber's Daughter," "Billionaire Island" and season two of "Baby Fever."

[03/18/24 - 09:01 AM]
Video: "Rebel Moon - Part Two: The Scargiver" - Official Trailer - Netflix
The rebels gear up for battle against the ruthless forces of the Motherworld as unbreakable bonds are forged, heroes emerge - and legends are made.

[03/18/24 - 09:01 AM]
Video: Disney's "Wish" - Streaming April 3rd - Disney+
Walt Disney Animation Studios' "Wish" is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force - a little ball of boundless energy called Star.

[03/18/24 - 08:01 AM]
Video: "Our Living World" - Cate Blanchett - Official Trailer - Netflix
This stunning nature series narrated by Cate Blanchett explores the intelligence, resourcefulness and interconnectedness of life on our planet.

[03/18/24 - 08:00 AM]
Acorn TV Fan-Favorite "Harry Wild" Returns Monday, May 13
Season three consists of six episodes and will be available on Acorn TV in the United States, Canada, New Zealand, Australia, and the United Kingdom.

[03/18/24 - 08:00 AM]
Prime Video Orders "Beast Games" from MrBeast and Amazon MGM Studios
Based on his already successful YouTube show, "Beast Games" is set to become the biggest reality competition series ever with 1000 contestants competing for a $5 million dollar cash prize which will be the biggest single prize in the history of television and streaming.

[03/18/24 - 07:14 AM]
ESPN+ Original Series "Full Court Press" Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+
From Iowa's historic preseason game that broke attendance records all the way through the WNBA draft in April, the series uses unparalleled access, exclusive interviews, and unique game footage, to transport audiences into the lives of these exceptional athletes.

[03/18/24 - 06:01 AM]
Video: "Scoop" - Official Trailer - Netflix
Inspired by real events, this fictional dramatization gives an insider account of how the women of Newsnight secured Prince Andrew's infamous interview.

[03/18/24 - 06:01 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Iconic Emmy Award-Winning Series "Fraggle Rock: Back to the Rock," Premiering Globally March 29
Award-winning season two cast includes the return of Daveed Diggs alongside Ariana DeBose, Brett Goldstein, Catherine O'Hara, Adam Lambert and K-pop group aespa in guest star roles.

[03/18/24 - 04:01 AM]
Video: "Joy" - First Look Teaser - Netflix
Starring Thomasin McKenzie, James Norton and Bill Nighy, the new film based on the story of the birth of IVF.