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[08/17/04 - 12:00 AM] Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign |
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[via press release from The Hallmark Channel] |
FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S
BACK-TO-SCHOOL VIGNETTE CAMPAIGN
Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands
(Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart
Hallmark Channel announced today that five advertisers have signed on to
sponsor themed vignettes to run on the family-friendly network during the back-toschool
season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands�
Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of
classic first-day-of-school photographs set to music. The promotion marks Hallmark
Channel�s first back-to-school seasonal campaign.
The funny, and often �frightening,� set of images remind viewers of their backto-
school days and what it was like trying just a little too hard to be hip on that first day
back from summer vacation. Images include a teen with a mullet, butterfly collar and
white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky
& Hutch lunch box. A voice-over explains that the images are being presented as a
friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly�
during the back-to-school season. Each spot is �brought to you by� one of the five
sponsors.
�This campaign is in keeping with the mission of our Sponsorship Solutions Unit
to create unique and tailored environments for our advertisers,� said Bill Abbott,
Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help
advertisers break through commercial clutter to allow their messages to stand out and
back-to-school makes complete sense for us since Hallmark Channel reaches such a
loyal audience.�
Hallmark Channel is a 24-hour basic cable channel that provides high-quality,
entertainment programming to a national audience of 62 million subscribers. The
program service is distributed through nearly 4,500 cable systems and communities and
direct-to-home satellite services across the country. Crown Media Holdings, Inc.
(NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S.,
is distributed worldwide to more than 122 countries. The combined channels reach
more than 116 million subscribers globally. In January 2004, Crown launched its first
digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel.
Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning
titles from the Hallmark Entertainment collection for exhibition in a variety of
television media including Video-on-Demand and High Definition Television.
- HALLMARK CHANNEL -
For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.
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[04/26/24 - 12:07 PM] Oxygen True Crime's "Accident, Suicide or Murder" Returns for a Fifth Season on Saturday, May 18 at 8 P.M. ET/PT The series explores the unbelievable true stories of suspicious deaths that either initially appear to be an accident, suicide or murder.
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[04/26/24 - 12:00 PM] The "2024 American Music Awards" to Air for the First Time on CBS, Sunday, Oct. 6 The AMAs celebrate the year's top achievements in music determined by the fans, for the fans.
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[04/26/24 - 11:40 AM] #1 and #2 Court Shows "Judge Judy" and "Hot Bench" Renewed Through 2025-26 in 95% of the Country "Hot Bench" was reupped for two more years by CBS Stations in major markets, as well as stations owned by Sinclair, Nexstar, Tegna, Scripps, FOX Stations, Gray and Weigel.
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[04/26/24 - 11:00 AM] The Word-Twisting Game Show "Lingo," Hosted By RuPaul Charles, to Premiere Friday, May 24 on CBS Host RuPaul Charles brings his one-of-a-kind personality to this clever, competitive and unpredictable game where teams of two face off in fast-paced puzzle rounds to guess letters that reveal seemingly simple words.
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[04/26/24 - 09:33 AM] Paramount+ Announces "Apartment 7A," A New Original Film Starring Golden Globe Winner Julia Garner, to Premiere This Fall Set in 1965 New York City, the film tells the story prior to the legendary horror classic Rosemary's Baby, exploring what happened in the apartment before Rosemary moved in.
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[04/26/24 - 09:00 AM] Video: China Anne Mcclain & Kylie Cantrall Perform "What's My Name (Red Version)" from "Descendants: The Rise of Red" Soundtrack in New Music Video "Descendants: The Rise of Red" premieres Friday, July 12 exclusively on Disney+, followed by a special encore on Friday, August 9, at 8:00 p.m. EDT/PDT on Disney Channel.
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[04/26/24 - 06:31 AM] Video: "Secrets of the Neanderthals" - Official Trailer - Netflix The film takes viewers on a journey from their preconceptions of Neanderthals as a dim-witted creature to a complex and creative people, through the lens of a unique, ongoing excavation and a landmark new discovery - the best-preserved Neanderthal skeleton found in over a quarter century.
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[04/25/24 - 02:31 PM] On the Heels of "The Daily Show's" Huge Ratings Growth, The Emmy Award-Winning Franchise Expands Its All-Star News Team The show enlists Troy Iwata, Josh Johnson, and Grace Kuhlenschmidt as Correspondents.
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[04/25/24 - 01:01 PM] Greed, Lust and Wrath Turn Deadly in New Oxygen True Crime Series "Sins of the South" Premiering Sunday, May 12th at 8:00 PM ET/PT With a deliciously delightful Southern inflected narration, each of the 12-hour-long episodes unravel the twists and turns of a?real-life?murder, highlighting the disturbing crimes of the?South and the wickedness that led to it.
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[04/25/24 - 11:31 AM] Netflix Greenlights Leanne Morgan Scripted Comedy from Co-Creator Chuck Lorre Additionally, Morgan will do two stand-up specials for Netflix.
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[04/25/24 - 11:01 AM] Netflix & Shondaland Announce New "Bridgerton" Season 3 Product Collections & Brand Collaborations In celebration of its upcoming Season 3 premiere, Netflix and Shondaland are announcing new product collections with leading lifestyle brands that speak to the essence of the Bridgerton universe and the underpinnings of the romantic Regency era releasing this spring.
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[04/25/24 - 10:37 AM] ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.
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[04/25/24 - 10:07 AM] Video: "Prom Dates" - Official Trailer - Hulu "Prom Dates" follows best friends Jess and Hannah, who made a pact at 13 to have the perfect senior prom.
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[04/25/24 - 10:02 AM] HGTV Picks-Up New Season of Popular Hawaii-Based Series "Renovation Aloha" The new season is slated to premiere in 2025.
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[04/25/24 - 10:01 AM] Video: Paramount+ Debuts Official Trailer and Key Art for Third Season of "Mayor of Kingstown" In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.
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