or


[08/17/04 - 12:00 AM]
Five Advertisers Enroll in Hallmark Channel's Back-To-School Vignette Campaign

[via press release from The Hallmark Channel]

FIVE ADVERTISERS ENROLL IN HALLMARK CHANNEL�S BACK-TO-SCHOOL VIGNETTE CAMPAIGN

Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands (Wonderbread) Participate in Seasonal Vignettes for Kids and Kids at Heart

Hallmark Channel announced today that five advertisers have signed on to sponsor themed vignettes to run on the family-friendly network during the back-toschool season. Staples, Kohl�s, Subaru, Dairy Management and Interstate Brands� Wonderbread will sponsor the vignettes, which take on a 1970s feel with a series of classic first-day-of-school photographs set to music. The promotion marks Hallmark Channel�s first back-to-school seasonal campaign.

The funny, and often �frightening,� set of images remind viewers of their backto- school days and what it was like trying just a little too hard to be hip on that first day back from summer vacation. Images include a teen with a mullet, butterfly collar and white polyester bellbottom pants, and a young boy in tube socks, bowl cut and Starsky & Hutch lunch box. A voice-over explains that the images are being presented as a friendly reminder for parents to dress their kids �responsibly� and to shop �responsibly� during the back-to-school season. Each spot is �brought to you by� one of the five sponsors.

�This campaign is in keeping with the mission of our Sponsorship Solutions Unit to create unique and tailored environments for our advertisers,� said Bill Abbott, Hallmark Channel�s executive vice president, national ad sales. �Our goal is to help advertisers break through commercial clutter to allow their messages to stand out and back-to-school makes complete sense for us since Hallmark Channel reaches such a loyal audience.�

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of 62 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [august 2004]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/19/18 - 03:43 PM]
Hulu's New Comedy Series "PEN15" Premieres All Episodes on Friday, February 8
Grab your gel pens and rolly backpacks, because it's time to head back to middle school.

[11/19/18 - 02:17 PM]
Discovery Channel to Celebrate Thanksgiving with Six-Episode Series, "Life Story," Documenting Unique Animal Behaviors as They Journey Through Life
The series originally premiered in June 2015 on the cable channel.

[11/19/18 - 12:45 PM]
NBCSN to Televise Sports Illustrated Sportsperson of the Year Awards Thursday, December 13 at 9 PM ET
The award show presents honors in six categories: Sports Illustrated Sportsperson of the Year, Muhammad Ali Legacy Award, SportsKid of the Year, and three separate awards given to athletes who inspired, amazed and surprised the entire sports universe in 2018.

[11/19/18 - 12:33 PM]
"Suits" Season 8 Returns with New Episodes This January
Look for the six-episode back half of its eighth season on Wednesday, January 23 at 10:00/9:00c.

[11/19/18 - 12:04 PM]
The Science Behind History's Most Iconic Illusionist - "Houdini's Last Secrets" Premieres Sunday, January 6 at 10PM on Science Channel
With the help of skilled engineers, accomplished illusionists, and a member of his own bloodline, a new Science Channel series looks to uncover the methods to Houdini's magic and madness.

[11/19/18 - 11:59 AM]
Bravo Media Delivers a Three-Part Reunion for "The Real Housewives of Orange County" Beginning Sunday, November 25
From the Tres Amigas to the meltdown in Jamaica, host Andy Cohen sits down with Vicki Gunvalson, Tamra Judge, Shannon Beador, Kelly Dodd, Gina Kirschenheiter and Emily Simpson, to reflect on this season's defining moments.

[11/19/18 - 11:29 AM]
Golf Channel's Golf Films Greenlights Second Season of "Driven," College Golf Docu-Series Premiering in Spring 2019
The second season will premiere in the spring of 2019 on Golf Channel and NBC, profiling University of Alabama men's golf team and their "Iron Bowl" rivalry with Auburn University.

[11/19/18 - 11:16 AM]
Amazon Studios Signs First Look Television Deal with Maya Rudolph & Natasha Lyonne's Animal Pictures
The pair, under the Animal Pictures banner, will create original series for Amazon Studios.

[11/19/18 - 10:43 AM]
VH1 Expands Monday's #1 Cable Franchise to Two Nights a Week Kicking Off with "Love & Hip Hop: Miami" Premiering Wednesday, January 2 at 8PM ET/PT
For the first time, the network will air two different "Love & Hip Hop" installments on two nights a week with "Love & Hip Hop: New York" airing Mondays, beginning November 26.

[11/19/18 - 10:33 AM]
Studio Head Meredith Ahr Upped to President, Alternative and Reality Group for NBC Entertainment
In her new post, the 17-year NBC veteran will oversee all aspects of unscripted programming at the network, Universal Television Alternative Studio and first-run syndication.

[11/19/18 - 09:53 AM]
"The Ranch" (Part 6) Premieres December 7 on Netflix
Ashton Kutcher, Sam Elliott, Elisha Cuthbert, Debra Winger and new guest star, Dax Shepard, are featured in the latest wave of episodes.

[11/19/18 - 09:35 AM]
"Sydney to the Max," A Daughter/Father Sitcom, Is Set to Premiere Friday, Jan. 25, on Disney Channel
Set in the present day with flashbacks to the 1990s, the comedy revolves around outgoing middle schooler Sydney Reynolds who lives with her single dad Max in the house he grew up in, along with her progressive grandmother Judy - three generations under one roof.

[11/19/18 - 09:33 AM]
AT&T Audience Network Picks Up Critically Acclaimed Original Series "Mr. Mercedes" for 3rd Season
Production for the 10 one-hour episodes is scheduled to begin in early 2019 in Charleston, South Carolina with the premiere launching later in the year.

[11/19/18 - 09:32 AM]
FX Rounds Out Cast for "Fosse/Verdon" Limited Series
Production on the series, now officially titled "Fosse/Verdon," is currently underway in New York City ahead of its premiere on FX in Spring 2019.

[11/19/18 - 09:31 AM]
Video: "Bumping Mics with Jeff Ross & Dave Attell" - Official Trailer - Netflix
The three-part stand-up event premieres November 27 on the streaming service.