or


[08/27/04 - 12:00 AM]
TBS Unveils Latest Adventure in Reality Television: 'He's a Lady'

[via press release from TBS]

TBS Unveils Latest Adventure in Reality Television: HE�S A LADY

11 Macho Men Step into High Heels for Quarter-Million-Dollar Prize in New Reality Series from Evolution Film & Tape, Inc.

TBS, television�s �very funny� network, is giving 11 macho men the opportunity to walk a mile in women�s shoes when they are given a complete feminine makeover in the new original reality series HE�S A LADY. The show, hosted by Tony Frassrand (House Detective), comes to TBS from Evolution Film & Tape, Inc. (Switched!, Bands Reunited), with Douglas Ross (Bug Juice, TBS�s The Mansion) and Tom Campbell (Boy Meets Boy) serving as executive producers and Tom Colamaria (Temptation Island) serving as supervising producer. Production is currently underway on HE�S A LADY, which is set to premiere on TBS on October 12 and will air Tuesday nights.

HE�S A LADY opens as 11 macho men temporarily leave behind their wives and girlfriends for a chance to win a quarter of $1 million dollars. The guys think they�re going to be on a show called All American Man, competing in grueling physical challenges. But the catch is, the guys will actually be transformed and given the chance to see what life is like as a lady, with one man winning a huge cash prize in the end.

Each week, the competitors will learn something new about what it�s like to live as a lady, from dealing with bras and jewelry to bonding with real women in typically all-female activities. They will be judged by a celebrity panel of judges: Morgan Fairchild (The Seduction), John Salley (The Best Damn Sports Show Period) and Debbie Matenopoulos (Good Day Live).

Weekly challenges for the competitors will include learning how to behave like a lady, followed by going out in public to find out how convincing they are; being trained how to be a supermodel; planning a real wedding and then being asked to serve as the bridesmaids; and, finally, completing a multi-tasking challenge back in their hometowns where the guys must remain in character in front of family and friends. During their hilarious and heartwarming quest, the competitors will live in �The Doll House,� a beautifully decorated dwelling designed to help them get in touch with their feminine sides.

The series will climax with a beauty pageant, where the competition boils down to the quarter-million-dollar question: �What, as a lady, have you learned about being a man?� The judges will then select the best man in the group, based on a variety of criteria.

Sponsoring the series is SC Johnson, which, in addition to product integration, receives tagged tune-in spots, on-air billboards, online exposure on the show�s microsite and logo placement in print ads. SC Johnson products, such as Edge Shaving Gel, Ziploc and Oust, will be creatively incorporated into the weekly competitions.

Evolution Film & Tape, Inc., producers of the premiere seasons of Fear Factor and Big Brother, as well as TBS�s reality competition series The Mansion, is a full-service creative team and production company known for innovative and diverse reality programming. Established in 1987, Evolution is currently producing for a broad list of outlets including VH1�s Bands Reunited, ABC Family�s teen reality hit, Switched!, TLC�s Clean Sweep, and Animal Planet�s King of the Jungle. Evolution�s critically acclaimed docu-soaps include Bug Juice, Totally Hoops and Totally in Tune for Disney Channel, as well as Bravo�s hit series Gay Weddings and Boy Meets Boy.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original reality series, such as the upcoming The Real Gilligan�s Island and The Mansion; blockbuster movies; and hosted movie showcases. TBS also offers action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [august 2004]  
S
M
T
W
T
F
S


· BOY MEETS BOY (BRAVO)
· EVERYBODY LOVES RAYMOND (CBS)
· FAMILY GUY (FOX)
· FRIENDS (NBC)
· GOOD DAY LIVE (SYNDICATION)
· HE'S A LADY (TBS)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· SEX AND THE CITY (HBO)
· TEMPTATION ISLAND (FOX)





[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:00 AM]
ABC Announces Fall Series Premiere Dates for 2016-17 Season
"Dancing with the Stars" will once again kick off the Alphabet's lineup on Monday, September 12.

[06/27/16 - 06:21 PM]
Video: "Better Things" Season 1 Promo
Get your first look at the new FX comedy series, premiering Thursday, September 8.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 01:31 PM]
AMC to Air "Preacher" Marathon on Thursday, June 30th Beginning at 9:00 PM ET/PT
The new, sixth episode of the season appears on AMC this Sunday in the show's regular timeslot at 9:00/8:00c.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 11:00 AM]
Freeform Greenlights No. 1 Comedy "Baby Daddy" for a Sixth Season
In season six, Ben will remain on his quest to find the "girl of his dreams" and Emma's new mom while Danny and Riley figure out their future.

[06/27/16 - 10:49 AM]
E! Sets Premiere Date for New Series "Total Bellas"
The spin-off of E!'s mega-hit series "Total Divas" premieres Wednesday, October 5 at 8:00/7:00c.

[06/27/16 - 10:08 AM]
Warner Bros. Television Group Set to Bring a Historic 21 Shows to Comic-Con International July 20-24 in San Diego
The world's leading comics and pop-culture convention will be dominated by WBTVG, with 13 returning shows and eight new series making their much-anticipated Comic-Con debut.

[06/27/16 - 10:01 AM]
Blake Shelton Performs New Opening Theme for NBC Sports' NASCAR Coverage
This year's Open includes an all-new look and presentation, including updated lyrics for Shelton's hit "Bringing Back the Sunshine."

[06/27/16 - 09:19 AM]
Adult Swim Launches First Ever Full Episode on Vine
The new animated sketch show "Brad Neely's Harg Nallin' Sclopio Peepio" premieres Sunday, July 10.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/27/16 - 07:31 AM]
Emmy Winner Jon Cryer Explores Lifelong Passion for Space Travel in First Installment of Travel Channel's "Celebrity Adventure Club"
The first installment of Travel Channel's new series of specials premieres Friday, July 1 at 11:00/10:00c.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.