or


[08/27/04 - 12:00 AM]
TBS Unveils Latest Adventure in Reality Television: 'He's a Lady'

[via press release from TBS]

TBS Unveils Latest Adventure in Reality Television: HE�S A LADY

11 Macho Men Step into High Heels for Quarter-Million-Dollar Prize in New Reality Series from Evolution Film & Tape, Inc.

TBS, television�s �very funny� network, is giving 11 macho men the opportunity to walk a mile in women�s shoes when they are given a complete feminine makeover in the new original reality series HE�S A LADY. The show, hosted by Tony Frassrand (House Detective), comes to TBS from Evolution Film & Tape, Inc. (Switched!, Bands Reunited), with Douglas Ross (Bug Juice, TBS�s The Mansion) and Tom Campbell (Boy Meets Boy) serving as executive producers and Tom Colamaria (Temptation Island) serving as supervising producer. Production is currently underway on HE�S A LADY, which is set to premiere on TBS on October 12 and will air Tuesday nights.

HE�S A LADY opens as 11 macho men temporarily leave behind their wives and girlfriends for a chance to win a quarter of $1 million dollars. The guys think they�re going to be on a show called All American Man, competing in grueling physical challenges. But the catch is, the guys will actually be transformed and given the chance to see what life is like as a lady, with one man winning a huge cash prize in the end.

Each week, the competitors will learn something new about what it�s like to live as a lady, from dealing with bras and jewelry to bonding with real women in typically all-female activities. They will be judged by a celebrity panel of judges: Morgan Fairchild (The Seduction), John Salley (The Best Damn Sports Show Period) and Debbie Matenopoulos (Good Day Live).

Weekly challenges for the competitors will include learning how to behave like a lady, followed by going out in public to find out how convincing they are; being trained how to be a supermodel; planning a real wedding and then being asked to serve as the bridesmaids; and, finally, completing a multi-tasking challenge back in their hometowns where the guys must remain in character in front of family and friends. During their hilarious and heartwarming quest, the competitors will live in �The Doll House,� a beautifully decorated dwelling designed to help them get in touch with their feminine sides.

The series will climax with a beauty pageant, where the competition boils down to the quarter-million-dollar question: �What, as a lady, have you learned about being a man?� The judges will then select the best man in the group, based on a variety of criteria.

Sponsoring the series is SC Johnson, which, in addition to product integration, receives tagged tune-in spots, on-air billboards, online exposure on the show�s microsite and logo placement in print ads. SC Johnson products, such as Edge Shaving Gel, Ziploc and Oust, will be creatively incorporated into the weekly competitions.

Evolution Film & Tape, Inc., producers of the premiere seasons of Fear Factor and Big Brother, as well as TBS�s reality competition series The Mansion, is a full-service creative team and production company known for innovative and diverse reality programming. Established in 1987, Evolution is currently producing for a broad list of outlets including VH1�s Bands Reunited, ABC Family�s teen reality hit, Switched!, TLC�s Clean Sweep, and Animal Planet�s King of the Jungle. Evolution�s critically acclaimed docu-soaps include Bug Juice, Totally Hoops and Totally in Tune for Disney Channel, as well as Bravo�s hit series Gay Weddings and Boy Meets Boy.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original reality series, such as the upcoming The Real Gilligan�s Island and The Mansion; blockbuster movies; and hosted movie showcases. TBS also offers action-packed sports from the worlds of Major League Baseball and Pac 10 and Big 12 college football.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [august 2004]  
S
M
T
W
T
F
S


· BOY MEETS BOY (BRAVO)
· EVERYBODY LOVES RAYMOND (CBS)
· FAMILY GUY (FOX)
· FRIENDS (NBC)
· GOOD DAY LIVE (SYNDICATION)
· HE'S A LADY (TBS)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· SEX AND THE CITY (HBO)
· TEMPTATION ISLAND (FOX)





[02/22/18 - 11:19 PM]
Development Update: Thursday, February 22
Updates include: NBC flips time periods for "A.P. Bio," "Champions"; Taye Diggs cast in The CW's "Spencer"; and Bellamy Young to topline "False Profits" for ABC.

[02/22/18 - 07:13 PM]
CMT Announces "Nashville's" Midseason Premiere on June 7, Followed by Series-Ending Finale July 26
When the series returns this summer, "Nashville" will feature two new recurring roles with the additions of Ronny Cox and Mia Maestro.

[02/22/18 - 06:02 PM]
VH1's Emmy(R) Award-Winning "RuPaul's Drag Race" Ru-veals New Cast for Historic 10th Season
The supersized season of "RuPaul's Drag Race" premieres on Thursday, March 22 and will feature 90-minute episodes, giving fans more fashion, lip-syncs and drag than ever before.

[02/22/18 - 02:49 PM]
Tony and Emmy Award Winner Kristin Chenoweth Is Ready to Kill It on Season Two of NBC's "Trial & Error"
The premiere for the second season of "Trial & Error" will be announced at a later date.

[02/22/18 - 02:48 PM]
CNBC's "Back in the Game" Will Premiere on Tuesday, 3/13/18
From executive producer Michael Strahan and hosted by Alex Rodriguez, "Back in the Game" pairs ex-athletes in serious financial distress with money-savvy mentors who can help them get back on their feet.

[02/22/18 - 02:16 PM]
Team USA Women's Hockey Gold Medal Victory Is Most Watched Late-Night Show in NBCSN History
NBC further spins the numbers for Wednesday, February 21.

[02/22/18 - 02:09 PM]
Bravo Media Takes Center Stage in the All New Original Docuseries "Your Husband Is Cheating on Us" Premiering Sunday, April 1 at 9PM ET/PT
The docuseries follows mega-producer JD Lawrence and his top-tier theater company through all the five-star action and juicy drama that comes with launching a new stage production.

[02/22/18 - 12:42 PM]
Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series, "Waco"
Paramount Network further spins the numbers for the year to date.

[02/22/18 - 12:10 PM]
"Restored by the Fords" Wraps First Season on HGTV with Solid Ratings Performance
HGTV further spins the numbers for the series to date.

[02/22/18 - 10:53 AM]
"Tough Mudder: Tougher Together" Premieres Thursday, March 15 on The CW
The broadcast special will be preceded by five digital episodes, premiering on CW Seed, The CW's digital network, on Thursday, March 8.

[02/22/18 - 10:39 AM]
Video: BBC America's "Killing Eve" Debuts First Teaser Trailer
Sandra Oh and Jodie Comer star in thriller penned by Phoebe Waller-Bridge and produced by Sally Woodward Gentle's Sid Gentle Productions.

[02/22/18 - 10:35 AM]
CNBC's New Primetime Series "Staten Island Hustle" Debuts April 11 at 10PM ET/PT
The six episode entrepreneurial series follows a group of animated friends and businessmen from Staten Island who have yet to come up with an idea or product too far-fetched for them to invest in.

[02/22/18 - 10:34 AM]
Showtime Sports(R) Launches New Digital Talk Show "Below the Belt"
The twice-monthly, 30-minute show debuts on Wednesday, February 28 on Showtime Sports digital platforms, days before American heavyweight Deontay Wilder defends his WBC title against Luis Ortiz.

[02/22/18 - 10:25 AM]
"Fast N' Loud" Is Turning Up the Torque with All-New Episodes Returning to Discovery Channel on Monday, March 12th
This season, Richard and the Monkeys are tuning into a whole new groove at Gas Monkey Garage with bigger builds and higher horsepower.

[02/22/18 - 10:18 AM]
Tiffany Haddish to Host "2018 MTV Movie & TV Awards"
The 2018 categories and nominees will be announced at a later date.