[09/07/04 - 12:00 AM]
CBS Stars Shine on TV Land in 'TV Land's CBS Premiere Week' Beginning Monday, September 13th

[via press release from CBS]


NEW YORK, Sept. 7 -- CBS and TV Land announced today that the two networks will partner on-air the week of September 13-17 -- a week before the new CBS Fall schedule premieres -- for "TV Land's CBS Premiere Week." The week-long primetime salute will feature more than a dozen stars from new and established CBS shows as they celebrate premiere episodes and season opening episodes from some of Classic TV's most beloved programs. The partnership, which represents the latest such effort since the two networks became corporate siblings in 2000, will combine the star power of the current CBS line-up, including Everybody Loves Raymond and The King Of Queens, with the hit Classic TV sitcoms like The Andy Griffith Show and All in the Family seen daily on TV Land.

Throughout the week, viewers tuning into TV Land from 8PM - 10PM (ET/PT) will hear from CBS performers as they set up the classic TV episode and offer their own insights into each shows' continued popularity. Stars from the CBS line-up slated to appear on TV Land include Kevin James (King Of Queens), Brad Garrett (Everybody Loves Raymond), Peter Boyle (Everybody Loves Raymond), Jerry Stiller (King Of Queens), Jami Gertz (Still Standing), Mare Winningham (Clubhouse), Jason Alexander (Listen Up), Charlie Sheen (Two And A Half Men), Jon Cryer (Two And A Half Men), Malcolm Jamal-Warner (Listen Up) and several others. Among the shows TV Land will present throughout the week include The Andy Griffith Show, The Brady Bunch, Cheers, Happy Days, Three's Company, Leave It To Beaver and Sanford and Son. �This premiere week stunt is part of our overall marketing strategy to generate valuable exposure and excitement as we lead right into the new season,� said George Schweitzer, Executive Vice President, Marketing and Communications, CBS. �By combining CBS�s top talent with the TV Land�s top programs -- many of them CBS classics -- it will be fun for our stars and fun for our viewers.�

"For TV Land viewers, there's nothing better than to see your favorite stars from today alongside the shows you've loved all your life," explained Larry W. Jones, President, TV Land and Nick at Nite. "Quite frankly, without CBS, there would be no TV Land to air great shows like I Love Lucy, The Andy Griffith Show and All in the Family. TV Land is honored to work with CBS to make this week a reality for our viewers."

TV Land's CBS Premiere Week Schedule is as follows:

8:00pm Dick Van Dyke #1 Listen Up � Jason Alexander and Malcolm -Jamal Warner
8:30pm All in the Family #1 King of Queens � Kevin James (TBD)
9:00pm Three's Company #1 Still Standing � Mark Addy and Jami Gertz

8:00pm Happy Days #40 Two and a Half Men � Jon Cryer and Charlie Sheen
8:30pm Leave it to Beaver #118 Still Standing � Mark Addy and Jami Gertz
9:00pm Andy Griffith #160 Listen Up - Jason Alexander and Malcom Jamal Warner

8:00pm Brady Bunch #96 Clubhouse � Jeremy Sumpter and Mare Winningham
8:30pm All in the Family #38 Listen Up - Jason Alexander and Malcom Jamal Warner
9:00pm Sanford and Son #15 King of Queens � Kevin James (TBD)

8:00pm Brady Bunch #26 Clubhouse - Jeremy Sumpter and Mare Winningham
8:30pm Addams Family #1 Still Standing � Mark Addy and Jami Gertz
9:00pm Andy Griffith #190 Two and a Half Men - Jon Cryer and Charlie Sheen

8:00pm Bonanza #1 Everybody Loves Raymond � Brad Garrett and Peter Boyle
9:00pm Cheers #96 Two and a Half Men - Jon Cryer and Charlie Sheen

Leave it to Beaver #79 Everybody Loves Raymond - Brad Garrett and Peter Boyle
Dick Van Dyke #128 Everybody Loves Raymond � Brad Garrett and Peter Boyle

TV Land and all related logos and titles are trademarks of Viacom International Inc.

CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

Now seen in over 82 million U.S. homes, TV Land�s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind � the first generation of Americans to grow up watching television and features all-time Classic hits like �All in the Family,� �I Love Lucy,� �The Andy Griffith Show,� �The Carol Burnett Show� and �Bonanza.�

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [september 2004]  


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