CBS TO PROMOTE NEW SEASON WITH UNIQUE AUCTION ON EBAY

CBS Memorabilia and Celebrity Experiences Up For Bid

In a first-of-its-kind promotion for a network's new season, CBS will conduct an auction of CBS memorabilia and once-in-a-lifetime celebrity experiences on eBay.

The event, which runs Sept. 8-26, is aimed at generating excitement and awareness for CBS's new sch edule among eBay's entertainment-savvy community, and beyond.

A special CBS page � eBay.CBS.com -- will be featured on eBay with video trailers of new CBS shows located alongside the collectibles and opportunities up for bid.

Visitors to the CBS page can bid on: dinner with Rupert of SURVIVOR: ALL-STARS at the bidder's home; dancing lessons with SURVIVOR: ALL-STAR Big Tom; a visit to the CSI: MIAMI set; the chance to be an extra on new CBS drama CLUBHOUSE; tickets to the 100th episode party for CSI: in Los Angeles; a VIP trip to the COUNTRY MUSIC ASSOCIATION AWARDS; breakfast with THE EARLY SHOW's Dave Price followed by the chance to join Dave on-air to deliver the weather; VIP tickets to the finale of this fall's SURVIVOR: VANUATU - ISLANDS OF FIRE; �Spend 60 minutes behind the scenes at 60 MINUTES� (meet the 60 MINUTES team including some of the on air correspondents and the producers who put the broadcast together every week); VIP tickets to tapings of comedies THE KING OF QUEENS, STILL STANDING and LISTEN UP; and a tour of the BIG BROTHER house.

Also available are: AMAZING RACE host Phil Keoghan's traditional Kiwi necklace and the mat the RACERS land on before Phil tells them their fate; the wedding dress of THE BOLD AND THE BEAUTIFUL character Brooke Logan Forrester; a bidder's own key to the BIG BROTHER house; sunglasses worn by CSI: MIAMI star David Caruso; a signed gavel used by Judge Amy Gray on JUDGING AMY; the wedding dress worn by GUIDING LIGHT character Harley Davidson Cooper; a signed tie-dye T-shirt from Rupert of SURVIVOR: ALL-STARS; a framed poster signed by all 18 castaways from SURVIVOR: ALL-STARS; plus much more.

All proceeds after expenses will go to the Elizabeth Glaser Pediatric AIDS Foundation.

CBS will introduce the event on-air Wednesday, Sept. 8 during SNEAK PEEK, a 2004-05 season preview hosted by TWO AND A HALF MEN stars Charlie Sheen, Jon Cryer and Angus T. Jones that highlights CBS's five new shows: CSI: NY, CLUBHOUSE, dr. vegas, LISTEN UP and CENTER OF THE UNIVERSE. The auction will also receive substantial promotional support on eBay's home page and throughout the site through Premiere Week, which runs Sept. 20-26.

CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.