[09/24/04 - 12:00 AM]
MTV Books 'Veronica Mars' Repurposing Deal
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- MTV has quietly picked up the repurposing rights from Warner Bros. Television to UPN's new fall drama "Veronica Mars."

Encores of the show's initial broadcast on the netlet will air the following Tuesday at 7:00/6:00c on the cable channel beginning September 28. "Mars" regularly airs Tuesdays at 9:00/8:00c on UPN.

No financial details about the pact were released. The news marks the second repurposing deal of the 2004-05 season, the other being Cartoon Network's with 20th Century Fox Television for the midseason FOX comedy "American Dad."

MTV's last repurposing deal was during the 2002-03 season for another Warner Bros. Television series, the FOX drama "Fastlane."

  [september 2004]  


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