or


[09/28/04 - 12:00 AM]
Csi: Crime Scene Investigation' Comes to Toys 'R Us This Fall

[via press release from CBS]

"CSI: CRIME SCENE INVESTIGATION" COMES TO TOYS 'R US THIS FALL

NEW YORK, Sept. 28 -- Planet Toys has signed a licensing agreement with CBS Consumer Products to produce a line of CSI: Crime Scene Investigation forensic activity kits to be sold at Toys 'R Us, the CBS Store and the CBS Online Store. The first kit will be a CSI: Forensic Facial Reconstructive Kit, available on October 1, 2004. The other two kits will be available in late October.

"These activity kits will appeal to the younger fans of CSI:," says John Tullock, Director of Marketing for Planet Toys. "The target age is 14 and up. The kits will give the user a chance to discover what it's really like to be a crime scene investigator, and further their interest in forensics."

Ken Ross, VP and General Manager of CBS Consumer Products, says, "We are pleased with this latest extension of the CSI: brand. As interest in forensic science grows in popularity, this is the perfect addition to our successful licensing program."

Jennifer Bennett, Vice President, Merchandising and Licensing of Alliance Atlantis, adds, "These unique products are a terrific example of the perfect license application. In essence, they will allow fans of the show to dive into the world of the series and its characters and deliver a hands-on experience."

The CSI: Forensic Facial Reconstructive Kit will allow the investigator to recreate the skull and realistic facial likeness of a crime scene victim. The kit comes complete with a case that the investigator must solve with the clues provided. When they complete the skull and combine it with the clues, they will be able to solve the case and identify the perpetrator.

The second product released will be a CSI: Forensics Lab. Everything the young investigator needs to solve the case will be included, such as a microscope and fingerprinting kit.

A third kit will be a CSI: DNA Laboratory. This kit will allow the budding scientist to perform different experiments, including exposing the double helix and creating DNA fingerprints. Each kit parallels a CSI: case that must be solved by completing the experiments and analyzing the results.

CSI: Crime Scene Investigation is currently the #1 drama on television, reaching an average of 26 million viewers per week in the United States. CSI: is starting its fifth season this Fall on CBS. More information about CSI: can be obtained by visiting the official Web site at www.CBS.com and clicking on the CSI: link.

Alliance Atlantis Communications holds the worldwide (excluding the U.S.) merchandising rights for the CSI: franchise.

CBS Consumer Products, a unit of CBS Enterprises, manages the worldwide licensing, merchandising and video activities for a diverse slate of properties from CBS Productions and King World Productions, Inc. Additional information is available by visiting www.CBS.com.

Planet Toys International, Inc. was incorporated in October 1998. They have offices in New York City, Hong Kong, Sarasota, Florida and Massachusetts. They produce over 10 different lines in six different product categories. Other successful licenses they hold are from Warner Bros., Mattel, Little Tikes, Harley Davidson, Discovery, Hit Entertainment and Disney.





  [september 2004]  
S
M
T
W
T
F
S
   


· CSI: CRIME SCENE INVESTIGATION (CBS)









[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 12:18 PM]
Video: "Real World: Skeletons" Trailer
The franchise's 30th installment rolls out on Tuesday, December 16 at 10:00/9:00c.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:54 AM]
MTV to Air Two New Specials "True Life Presents: Crazy Young Love" on Tuesday, December 2nd at 10 PM ET/PT and "Growing Up Greek" on Wednesday, December 3rd at 11 PM ET/PT
The former docudrama special follows three couples as they document the highs and lows of being young and obsessively in love.

[11/25/14 - 11:33 AM]
"RuPaul's Drag Race" Cast to Be Announced Live On Air During Logo TV's 2014 "New Now Next Awards"
The shroud of secrecy surrounding the 14 elite drag performers who'll comprise the seventh season cast will be lifted via a series of OMFG interstitials interspersed throughout the "New Now Next" telecast on Sunday, December 7.

[11/25/14 - 11:19 AM]
The CW Gives "Hart of Dixie" Fans an Early Holiday Present
Look for the season premiere to now debut on Monday, December 15 at 8:00/7:00c.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 10:37 AM]
Syfy Invites You Inside "The Bazillion Dollar Club"
The high-adrenaline, high-stakes docu-series immerses viewers in the brilliant and cut-throat world of today's forward thinking innovators.

[11/25/14 - 10:23 AM]
Video: WGN America Releases Spellbinding Teaser for Season Two of "Salem," Set to Return in April
In season two, the Grand Rite triggered at the end of last season is now underway and death is in the air.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 09:03 AM]
BBC America's Critically-Acclaimed Original Series "Orphan Black" Adds to Cast
Justin Chatwin and James Frain join the channel's hit original drama for its third season, which is currently in production and set to return in 2015.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.