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[09/29/04 - 12:00 AM]
The Big Three Debate Premiere Week Results
By Brian Ford Sullivan (TFC) |
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LOS ANGELES (thefutoncritic.com) -- The networks' spin machines went into overdrive today as the big three - ABC, CBS and NBC - released their take on the results from the first official week of the 2004-05 season (9/20/04-9/26/04).
While CBS, NBC and ABC each finished first, second and third respectively across households, total viewers, adults 25-54 and adults 18-49, the bigger story was in the year-to-year comparisons.
When measuring against that gauge, only CBS and the WB were up from a year ago in any major demographic with NBC, FOX, ABC and UPN all facing massive declines. Overall, the WB was the big winner as the Frog was up across the board, including double-digit growth in adults 25-54 (+13%), adults 18-49 (+20%) and adults 18-34 (+12%).
On the flip side, NBC fared the worst during premiere week, fading in all five major categories by at least 15%. Take a look at the biggest gain/loses from the same week a year ago:
BIGGEST GAINS:
CBS in adults 18-34: +22%
The WB in adults 18-49: +20%
CBS in adults 18-49: +15%
The WB in adults 25-54: +13%
The WB in adults 18-34: +12
BIGGEST LOSES:
NBC in adults 18-49: -20%
NBC in adults 25-54: -19%
FOX in adults 18-34: - 18%
NBC in adults 18-34: -18%
NBC in total viewers: -16%
OVERALL RESULTS:
| 2004-05 | 2003-04 | |
| ------------- |
| HOUSEHOLDS | Rtg/Sh | Rtg/Sh | Chg |
| CBS | 8.9/15 | 9.3/15 | -4% |
| NBC | 7.1/12 | 8.4/14 | -15% |
| ABC | 6.6/11 | 7.0/12 | -6% |
| FOX | 3.6/6 | 3.9/6 | -8% |
| WB | 2.8/4 | 2.6/4 | +8% |
| UPN | 2.2/4 | 2.3/4 | -4% |
| ------------- |
| VIEWERS | (000) | (000) | Chg |
| CBS | 13,575 | 14,000 | -3% |
| NBC | 10,611 | 12,572 | -16% |
| ABC | 9,997 | 10,596 | -6% |
| FOX | 5,363 | 5,974 | -10% |
| WB | 4,242 | 4,008 | +6% |
| UPN | 3,108 | 3,448 | -10% |
| ------------- |
| A25-54 | Rtg/Sh | Rtg/Sh | Chg |
| CBS | 5.4/14 | 5.1/13 | +6% |
| NBC | 4.7/12 | 5.8/14 | -19% |
| ABC | 4.3/11 | 4.7/12 | -9% |
| FOX | 2.4/6 | 2.5/6 | -4% |
| WB | 1.7/4 | 1.5/4 | +13% |
| UPN | 1.3/3 | 1.5/4 | -13% |
| ------------- |
| A18-49 | Rtg/Sh | Rtg/Sh | Chg |
| CBS | 4.5/13 | 3.9/11 | +15% |
| NBC | 4.1/12 | 5.1/14 | -20% |
| ABC | 3.9/11 | 4.1/12 | -5% |
| FOX | 2.3/7 | 2.6/7 | -12% |
| WB | 1.8/5 | 1.5/4 | +20% |
| UPN | 1.3/4 | 1.5/4 | -13% |
| ------------- |
| A18-34 | Rtg/Sh | Rtg/Sh | Chg |
| NBC | 3.6/11 | 4.4/14 | -18% |
| CBS | 3.3/10 | 2.7/9 | +22% |
| ABC | 3.1/10 | 3.4/11 | -9% |
| FOX | 2.3/8 | 2.8/9 | -18% |
| WB | 1.9/6 | 1.7/5 | +12% |
| UPN | 1.4/4 | 1.6/5 | -13% |
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[09/23/26 - 10:31 AM]
"A Man on the Inside" Season 3 Adds New Guest Stars
The series will come to a conclusion when it returns for its third and final season, which begins production in San Francisco, California.
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[09/23/26 - 10:23 AM]
NBC Debuts "St. Denis Medical" Season Three First Look
The series returns Monday, November 2 on the network.
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[09/23/26 - 10:07 AM]
Blood, Benders and the Bridge: Paramount+ Is Headed to New York Comic Con with "Dexter: Resurrection," "Avatar: Seven Havens" and "Star Trek: Starfleet Academy"
From October 8-10, con-goers can catch first-looks, cast conversations and exclusive reveals from the three series.
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[09/23/26 - 10:03 AM]
FOX Sports Feasts on Multi-Platform Presentation of 2026 NFL Thanksgiving Day Game Across FOX, FOX One, Tubi and FOX Deportes
This year's massive Thanksgiving Day game features the Dallas Cowboys and Philadelphia Eagles live in 4K.
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[09/23/26 - 10:02 AM]
Video: "Bite Size Terror" - Official Trailer - Tubi Original
A bite-sized horror anthology where seemingly harmless encounters, desires, and decisions take terrifying turns.
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[09/23/26 - 10:01 AM]
"Million Dollar Secret" Returns to Netflix, But This Time with a Celebrity Twist
In this version, celebrities will try their hand at the ultimate game of deception.
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[09/23/26 - 10:01 AM]
Video: "Jamie Foxx: Take Care of Yourself" - Official Trailer - Hulu
"Jamie Foxx: Take Care of Yourself" delivers a much-needed dose of self-care in his most honest, evolved, and unforgettable chapter yet.
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[09/23/26 - 10:01 AM]
Video: "Shark Tank" - Season Premiere Wednesday, September 30 on ABC and Stream on Hulu
It's time to ignite a spark for a new season of entrepreneurs stepping into the Tank!
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[09/23/26 - 09:32 AM]
"Be My Guest with Ina Garten" Is Back with Brand-New Episodes Filled with Special Guests, Good Food and Great Conversation
The season kicks off with a visit from the creative, award-winning pastry chef Christina Tosi who joins Ina for a perfect day of cooking and conversation at the barn.
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[09/23/26 - 09:23 AM]
"Katseye: Wild Hearts" Streams October 16 on Disney+ and Hulu
The film is a captivating journey into the group's bold new era while celebrating the fans who helped make it possible.
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[09/23/26 - 09:01 AM]
A24's "The Invite" Begins Streaming Exclusively on HBO Max October 23
The film stars Seth Rogen, Olivia Wilde, Penélope Cruz, and Edward Norton.
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[09/23/26 - 09:00 AM]
Video: AMC+ Unveils Sneak Peek at Highly Anticipated Revenge Thriller, "Kill Jackie," Starring and Executive Produced by Catherine Zeta-Jones
The series' debut on AMC+ coincides with the streamer's limited time offer of a one-year subscription for $39.99, available now through October 12.
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[09/23/26 - 08:31 AM]
Netflix's "Chef's Table" Franchise Returns with Two New Seasons
"Chef's Table: Icons" and "Chef's Table: Desserts" are both on tap.
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[09/23/26 - 08:01 AM]
Video: "Gamechangers: Mother/Athlete" - Official Trailer - The Roku Channel
Five trailblazing WNBA players - Sheryl Swoopes, Bria Hartley, Skylar Diggins, Allison Feaster, and Natalie Achonwa - talk about the physical, emotional, and professional challenges of becoming mothers while competing at the highest level of the sport.
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[09/23/26 - 07:31 AM]
AMC Global Media's October Highlights Include "Kill Jackie," "Yaga," "V/H/S/Mixtape," "Signora Volpe" and More
Other series premieres include "Archive X: Unexplained Phenomena" and "This is Not a Murder Mystery."
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