[10/05/04 - 12:00 AM]
Apprentice' Candidates Travel to Qvc to Sell New Products Live on Television (October 7, 9-10pm Et)

[via press release from NBC]



NEW YORK -- October 5, 2004 -- The remaining 14 candidates on NBC's "The Apprentice" (Thursday, Oct. 7, 9-10pm ET) travel to QVC headquarters in West Chester, PA to create and execute an on-air sales campaign for a new QVC product. In this episode which features cameos by tennis ace Anna Kournikova and legend John McEnroe (CNBC's "McEnroe"), each team first decides on a product to showcase then they must establish a price and a sales strategy. Afterwards, they select two team members to sell the product for 12 minutes live on QVC. The team with the highest gross profit during this time period wins.

Two members of "Mosaic" disagree markedly on a price point and the project manager for "Apex" attempts to bring motivation and structure to the chaos from the past two weeks. In the boardroom, one of Trump's favorites is put on the defensive and George& Carolyn expose some major weaknesses on the losing team.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Stacy R., Sandy, Elizabeth and Maria

Week 5 Boardroom Exemption: Raj

"QVC and Donald Trump share the same entrepreneurial spirit, so it seemed natural to be featured on 'The Apprentice'," according to QVC President and CEO, Doug Briggs. "When Mark Burnett Productions approached us, we were honored and thrilled to give millions of QVC customers the opportunity to help determine the contestants' fate in their latest challenge."

About QVC, Inc.

QVC, Inc., a $5.4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 86 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [october 2004]  


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