or


[10/19/04 - 12:00 AM]
Hallmark Channel Launches National Integrated Marketing Campaign to Support Network's Three Mystery Movie Franchises

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NATIONAL INTEGRATED MARKETING CAMPAIGN TO SUPPORT NETWORK�S THREE MYSTERY MOVIE FRANCHISES

Sweepstakes and Interactive Media Offerings to �Clue� Viewers into 12 New Original Movies

Hallmark Channel announced today it will launch a national integrated marketing campaign to support its three Mystery Movie franchises, which will debut in January 2005. The campaign will support 12 Original Mystery Movies, with four movies for each franchise, beginning Sunday, January 9, 2005 and then every Sunday thereafter. The announcement was made by Chris Moseley, EVP and Chief Marketing Officer for Hallmark Channel.

The campaign includes a sweepstakes that focuses on the first four Hallmark Channel Mystery Movie premieres. Viewers will be able to obtain clues prior to the weekly premiere via on-air promotional segments, opt-in emails, by searching through virtual environments online or by participating in special �real world� events. During the Mystery Movie premiere, viewers can call a toll-free number for a chance to solve the mystery plotline before it is resolved at the end of the movie. If the viewer�s guess is correct, they are automatically entered for a chance to win the weekly Grand Prize of $10,000 cash.

�The Mystery Movie Franchise is one of Hallmark Channel�s most ambitious programming initiatives, and it deserves an innovative, wide-reaching promotional campaign that will get our viewers excited about these movies,� stated Moseley. �We�ve had tremendous success in the past with our integrated holiday promotions, and this ambitious initiative takes us to the next level as far as viewer interaction and overall marketing for an Original Movie Event.�

The three Hallmark Channel Mystery Movie franchises include:

o �McBride,� premiering January 9, starring John Larroquette as a cop- turned-attorney who possesses a unique ability to eliminate potential suspects through flashbacks that place him squarely in the scene of the crime.

o �Jane Doe,� premiering January 16, starring Lea Thompson as a seemingly ordinary soccer mom with an extraordinary aptitude for solving puzzles � and a secret life as an independent contractor who works for the government.

o �Mystery Woman,� premiering January 23, with Kellie Martin reprising her role as a talented photographer and mystery buff who works as an amateur sleuth to solve the most baffling real-life crimes.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes awardwinning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

� HALLMARK CHANNEL �

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [october 2004]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/13/19 - 01:01 PM]
Showtime(R) Presents "Eddie Griffin: E-Niggma" - New Stand-Up Special from the Veteran Comedian Premieres Friday, December 6 at 11 PM ET/PT
The hour-long special is filmed at the restored, historic landmark Sahara Hotel and Casino in Las Vegas, home to many iconic performers including Sammy Davis Jr., Frank Sinatra, Dean Martin, Peter Lawford and Lena Horne.

[11/13/19 - 12:15 PM]
Freeform Assembles the Cast for Pilot "Last Summer" from Bert V. Royal, Jessica Biel, Michelle Purple, Max Winkler and eOne
Chiara Aurelia, Mika Abdalla, Michael Landes, Froy Gutierrez, Harley Quinn Smith, Allius Barnes, Blake Lee, Nathaniel Ashton, and Brooklyn Sudano will star in the project.

[11/13/19 - 12:01 PM]
BBC America Announces Writers and Directors for All-New Season of "Doctor Who"
Three new writers have jumped on board the TARDIS for the upcoming season: Nina Metivier, Maxine Alderton and Charlene James.

[11/13/19 - 11:37 AM]
"For All Mankind" Has Been Renewed for a Second Season
Apple formally announced said pickup on social media this morning.

[11/13/19 - 11:31 AM]
New Season of "The Bachelor" Takes Flight Monday, Jan. 6, on ABC
The show's 24th season will kick off with a special three-hour premiere event.

[11/13/19 - 10:03 AM]
The Wolfpack Welcomes New Additions and New Challenges in a Brand-New Season of "Alaskan Bush People" Premiering Wednesday, December 4
The Brown family's quest to achieve their dream of a fully self-contained village is on the line in a brand-new season.

[11/13/19 - 10:01 AM]
TBS Orders a Fifth Season of "Full Frontal with Samantha Bee"
Additionally, TBS has renewed its first look deal with Bee's production company, Swimsuit Competition, that focuses on developing amusing original content that is definitely worth spending a weekend bingeing.

[11/13/19 - 10:01 AM]
Showtime Networks and A24 Films Close Output Agreement for A24 Feature Film Titles
The deal will include up to 16 films annually produced by A24.

[11/13/19 - 09:46 AM]
HGTV Greenlights New Event Series "Home Town Rescue" Starring Ben and Erin Napier
The Napiers will mobilize members of one community to renovate multiple individual homes in the town and upgrade public spaces, such as parks, local diners and/or recreational centers.

[11/13/19 - 09:31 AM]
Travel Channel to Launch New Series "Trending Fear" with Adam Ellis - Internet and Twitter Author of #DearDavid Sensational Ghost Boy Stories
"Adam's extraordinary personal experience and harrowing tale that went viral in 'Dear David' makes him uniquely positioned to help those grappling with paranormal fear," said Matthew Butler, general manager, Travel Channel.

[11/13/19 - 09:06 AM]
Oxygen's "Homicide for the Holidays" Returns for Season Four On Saturday, December 7 at 7:30PM ET/PT
Season four unwraps four chilling stories of holidays taking a sweeping turn when a loved one is brutally killed by an unforeseen suspect and investigations unfold that stun everyone involved.

[11/13/19 - 09:05 AM]
Geralt's Adventure Is Only Beginning - "The Witcher" Has Been Renewed for Season 2
Netflix broke the news via its social accounts this morning.

[11/13/19 - 08:46 AM]
ABC Makes Waves with "Ultimate Surfer," A New Competition Series from 11-Time World Surf League Champion Kelly Slater
Production will begin in 2020 and an airdate will be announced later this season.

[11/13/19 - 08:31 AM]
NBC Announces the 10 Makers Competing to Become the Next "Master Maker" on Amy Poehler and Nick Offerman's "Making It"
This season brings together a diverse group of makers from woodworkers to balloon artists and calligraphists to costume makers.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.