or


[10/26/04 - 12:00 AM]
Candidates on NBC's 'The Apprentice' Create New Ad Campaign for the Nypd Working with Ad Guru Donny Deutsch (October 28, 9-10pm Et)

[via press release from NBC]

CANDIDATES ON NBC'S 'THE APPRENTICE' CREATE NEW AD CAMPAIGN FOR THE NYPD WORKING WITH AD GURU DONNY DEUTSCH (OCTOBER 28, 9-10PM ET)

NARROWLY ESCAPING THE AXE THE PAST TWO WEEKS, CAN ANDY SUCCEED AS PROJECT MANAGER?

NEW YORK -- October 26, 2004 �- On this week's action-packed episode of NBC's "The Apprentice" (October 28, 9-10pm ET), candidates return to Madison Avenue and the headquarters of Deutsch Inc., the scene of one of last season's most memorable episodes. This time the teams are assigned to create a recruitment campaign for the NYPD. Donny Deutsch (Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch") instructs candidates to craft a campaign that will focus on emotion--- "What is going to motivate people to want to give of themselves to serve for their city?" he asks.

Teams head out to NYPD training camp and begin filming a commercial while also working on print and interactive ad campaigns. One team struggles with defining their overall vision while the other wonders whether to use sex and violence to sell their message. Andy (who has been harshly criticized in the past two episodes) leads for the first time. Back in the boardroom, Donald Trump breaks protocol in a shocking decision that rattles everyone at the table.

"MOSAIC": Raj, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Sandy, Elizabeth and Maria

Week 8 Boardroom Exemption: Jennifer M.

"We were excited to have NBC and 'The Apprentice' back in our office for the second season," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Donald Trump and Mark Burnett understand the power of advertising, and utililizing all of our resources, each team delivered strong, integrated campaigns and presentations. At the end of the day only one team wins, and we selected the team that captured the heart and soul of the NYPD target."

About Deutsch Inc.

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Mitsubishi Motors North America, Coors Brewing Co., Johnson & Johnson, Novartis, Monster, Expedia, Pier 1 and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [october 2004]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)





[07/29/14 - 10:00 AM]
VH1 Picks Up "Hit the Floor" for a Third Season
Season 3 of VH1's "Hit the Floor" is expected to premiere in May 2015 with 10 new episodes.

[07/29/14 - 09:17 AM]
NBC Will Present Thrilling Three Hour Special "American Ninja Warrior: USA vs. The World" Monday, September 15 (8 - 11 PM ET/PT)
Five of the top competitors from "American Ninja Warrior" will go head-to-head against competitors from Japan and from Europe in a high-stakes competition on the show's famed four-stage finals course.

[07/29/14 - 09:06 AM]
Does Bad Blood Breed Better Art? Find Out On The New Season of "Ink Master" Starting Tuesday, September 2 at 10 PM, ET/PT
This season it is not just about the rivalries you create on the show, each contestant is coming into this competition with a personal tattoo rival.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/29/14 - 08:21 AM]
Nick News with Linda Ellerbee "Now Hear This! What If You Were Deaf?" Premieres Tuesday, Aug. 5, 8PM (ET/PT)
What is it like to be deaf? What is it like to not hear music, friends, family, the phone, a smoke alarm or an oncoming car?

[07/29/14 - 08:03 AM]
Tim Howard Joins NBC Sports Group's Premier League Broadcast Team
Howard will work up to 10 Premier League games this season, serving as game analyst in the booth or in an on-site studio for the pre-game, halftime and post-game shows.

[07/29/14 - 07:55 AM]
ESPN Networks Combine to Carry 82 Little League World Series Regional Games
ESPN's total Little League World Series commitment is 133 games, including 32 from Williamsport and eight World Series championship games across several divisions.

[07/29/14 - 07:45 AM]
CNBC Comes to Apple TV - World Leader in Business News Is the First NBCUniversal Property on Apple TV
"We are excited to bring CNBC to Apple TV and give our audience a new opportunity to engage with our programming," said Mark Hoffman, President, CNBC.

[07/29/14 - 07:07 AM]
espnW Builds on Themes from Acclaimed Nine for IX Series to Launch Innovative Knowledge Center
The site, located on espnW.com, provides discussion guides, posters and community forums for each of the films, as well as free copies of the Nine for IX box set.

[07/29/14 - 07:06 AM]
NBC Sports Group Launches New Reality Series - "Mecum Dealmakers" - July 31 at 10 P.M. ET on NBCSN
"Mecum Dealmakers" dovetails off of the Mecum Auctions series on NBCSN, and tells the story of President and Founder Dana Mecum and his son Frank Mecum.

[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.