or


[10/26/04 - 12:00 AM]
Candidates on NBC's 'The Apprentice' Create New Ad Campaign for the Nypd Working with Ad Guru Donny Deutsch (October 28, 9-10pm Et)

[via press release from NBC]

CANDIDATES ON NBC'S 'THE APPRENTICE' CREATE NEW AD CAMPAIGN FOR THE NYPD WORKING WITH AD GURU DONNY DEUTSCH (OCTOBER 28, 9-10PM ET)

NARROWLY ESCAPING THE AXE THE PAST TWO WEEKS, CAN ANDY SUCCEED AS PROJECT MANAGER?

NEW YORK -- October 26, 2004 �- On this week's action-packed episode of NBC's "The Apprentice" (October 28, 9-10pm ET), candidates return to Madison Avenue and the headquarters of Deutsch Inc., the scene of one of last season's most memorable episodes. This time the teams are assigned to create a recruitment campaign for the NYPD. Donny Deutsch (Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch") instructs candidates to craft a campaign that will focus on emotion--- "What is going to motivate people to want to give of themselves to serve for their city?" he asks.

Teams head out to NYPD training camp and begin filming a commercial while also working on print and interactive ad campaigns. One team struggles with defining their overall vision while the other wonders whether to use sex and violence to sell their message. Andy (who has been harshly criticized in the past two episodes) leads for the first time. Back in the boardroom, Donald Trump breaks protocol in a shocking decision that rattles everyone at the table.

"MOSAIC": Raj, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer M., Sandy, Elizabeth and Maria

Week 8 Boardroom Exemption: Jennifer M.

"We were excited to have NBC and 'The Apprentice' back in our office for the second season," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Donald Trump and Mark Burnett understand the power of advertising, and utililizing all of our resources, each team delivered strong, integrated campaigns and presentations. At the end of the day only one team wins, and we selected the team that captured the heart and soul of the NYPD target."

About Deutsch Inc.

Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Mitsubishi Motors North America, Coors Brewing Co., Johnson & Johnson, Novartis, Monster, Expedia, Pier 1 and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [october 2004]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)











[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:22 PM]
Animal Planet Explores the Striking Similarities of People and Primates in the Natural History Special "The Real Apes of the Planet"
The new two-hour documentary premieres Tuesday, October 21 at 8:00/7:00c on the cable channel.

[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:14 PM]
Disney/ABC Television Group Announces the 13th Annual 2014 Talent Showcase, Presented by ABC Casting, Tuesday, October 7, in New York
The 14 featured actors were selected from nearly 7,000 candidates who submitted their resumes, and approximately 500 who auditioned for ABC casting executives in New York.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 12:09 PM]
Frances Berwick Named President of Newly Formed Lifestyle Network Group within NBCUniversal Cable Entertainment
Also, Adam Stotsky has been appointed General Manager of E! Entertainment, responsible for day-to-day operations of the network, in addition to his current role as President, Esquire Network.

[09/30/14 - 12:08 PM]
"The Great Halloween Fright Fight," A One-Hour Special to Haunt Households Before Halloween, Premieres October 28 on ABC
The new special will feature a number of families competing for the greatest haunted Halloween displays and a $50,000 prize.

[09/30/14 - 11:53 AM]
Comedy Central(R) Secures All-Star Cast for New Scripted Series "Another Period"
Lauren Ash, Michael Ian Black, Paget Brewster, Beth Dover, Brett Gelman, Brian Huskey, David Koechner, Jason Ritter, David Wain and Armen Weitzman will join series stars and creators Natasha Leggero and Riki Lindhome.

[09/30/14 - 11:23 AM]
The Kilcher Clan Returns to Discovery for Season Four of "Alaska: The Last Frontier"
This season, the Kilchers face unexpected and daunting challenges due to a historically warm winter.