or


[11/01/04 - 12:00 AM]
ABC Picks Up Full Season of Hit Reality Series 'Wife Swap'

[via press release from ABC]

ABC PICKS UP FULL SEASON OF HIT REALITY SERIES "WIFE SWAP"

Two Specials, "Husband Swap" and "Boss Swap," Also Set to Air This Season

The ABC Television Network has picked up the season's most successful new reality series-"Wife Swap"-for the full season of 22 episodes, it was announced today by Andrea Wong, executive vice president, Alternative Programming, Specials and Late-Night, ABC Entertainment. Two of the 22 episodes airing are specials that give a twist to the original format -- "Boss Swap," in which two very different managers swap occupations and managerial styles, and "Husband Swap," in which the husbands this time, not the wives, get to trade families and homes for two weeks.

"I'm so proud of this show," said Ms. Wong. "It has proven to be everything we hoped for -- creatively, critically and in the ratings. Thanks to RDF Media's great casting and production, we know the rest of the season is going to be fantastic."

A reality show unlike any other, "Wife Swap" presents two families with very different values who take part in a two-week challenge in which the wives from the two families exchange husbands, children and lives (but not bedrooms) to discover what it's like to live a very different woman's life. It's a mind-blowing experiment that often changes their lives forever.

"Wife Swap" has consistently defeated NBC's veteran drama "Law & Order" among Adults 18-34. On its debut telecast (9/29/04), "Wife Swap" beat "Law & Order" in Adults 18-49, and on average, the ABC and NBC shows are nearly tied in the hour in the key young adult sales demographic (4.4/11 vs. 4.5/11). "Wife Swap" ranks No. 1 in its time period among Women 18-34 (5.5/15 - tied with CBS' "C.S.I.: NY.") Versus the same weeks last year, "Wife Swap" improves ABC's performance in the hour by 25% in Total Viewers (10.0 million vs. 8.0 million) and by 52% in Adults 18-49 (4.4/11 vs. 2.9/8).

When "Wife Swap" first premiered in the UK in 2003, the series became an instant sensation and the country's most talked-about television show. The smash hit has won numerous awards, including the prestigious BAFTA Award for best reality show, and the Golden Rose-Europe's top entertainment television award-presented at the International Rose D'Or Festival. Now in its third season, the show currently airs everywhere from France to Australia, and Denmark to New Zealand. It has been sold as an acquisition or a format in more than twenty international territories.

"Wife Swap" was nominated this week for a People's Choice Award in the Favorite Reality Program (Other) category. Coincidentally, this week it also won the UK equivalent to the People's Choice Award, the UK's National Television Award voted by a nationwide poll of viewers.

"Wife Swap" is an RDF Media production. It was created by Stephen Lambert and is executive-produced by Lambert and Jenny Crowther of RDF Media ("Faking It" and "Junkyard Wars") and Michael Davies of Diplomatic ("Who Wants to Be a Millionaire"). Wendy Roth is the co-executive producer.





  [november 2004]  
S
M
T
W
T
F
S
 


· BOSS SWAP (ABC)
· CSI: NEW YORK (CBS)
· HUSBAND SWAP (ABC)
· LAW & ORDER (NBC)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)
· WIFE SWAP (ABC)











[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 04:16 PM]
Netflix and Leonardo DiCaprio Partner on Upcoming Documentary "Virunga," Premiering November 7
The film follows an embattled team of park rangers and the endangered mountain gorillas they protect, as they are caught in the crossfire of poachers, militia and industry in Africa's oldest national park.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 01:05 PM]
Climb Aboard the "Home Sweet Bus" in New TLC Special
The cable channel hits the road with the musical and mobile Allen family as they perform across the country and live in their home on wheels.

[10/17/14 - 11:29 AM]
A Third-Consecutive Year of Disney XD's "Pranksgiving," a Cornucopia of Fun-Filled Programming, Is Set for November
Highlights include an all-new edition of the hit hidden-camera series "Just Kidding," hosted by multi-talented actor Calum Worthy.

[10/17/14 - 11:24 AM]
Syfy and Chiller Win Five Awards for Creative Design at Prestigious 44th Annual Creativity International Awards
Work on "Helix," "Dominion," "Jim Henson's Creature Shop Challenge" and "The Monkey's Paw" were among those honored.

[10/17/14 - 09:56 AM]
A&E's Hit Original Series "Duck Dynasty" Returns for Season 7
The Robertsons embark on a family trip to Scotland in the one-hour season premiere on Wednesday, November 19 at 9:00/8:00c.

[10/17/14 - 09:31 AM]
Nat Geo WILD's Fifth Annual "Big Cat Week" Returns with Its Most Jaw-Dropping Lineup Ever
For five years, Nat Geo WILD has turned its lens on these majestic creatures during its annual event to shine a light on their struggle and to remind viewers of their importance in the world.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.